Echelon 2012 - The Art of Pivoting by Simon Newstead

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Simon Newstead, CEO of Frenzoo shares The Art of Pivoting at Echelon 2012 - Asia's leading tech startup event, organized by e27.

Official Coverage: http://e27.sg/2012/06/11/echelon-live-how-a-successful-pivot-scored-a-1-million-user-growth-in-just-2-weeks/

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  • Good but not good enough
  • We learned from our 3d chat site that women like…
  • I ’d like to help you out Also like to learn from you, partnerships in japan market
  • Echelon 2012 - The Art of Pivoting by Simon Newstead

    1. 1. Art of theStartup Pivot Simon Newstead CEO Frenzoo @simonhk
    2. 2. We launched at e27 conference in 2009 “The first 3d virtual world on the web” We were on top of the world!
    3. 3. We had a Product. Seed Funding. Press… “Skype Founders invest in Frenzoo”
    4. 4. BUT….Only grew to 500,000 usersOrganic growth was slowPaid acquisition expensiveOnly retaining niche usersMainstream users not engaged
    5. 5. The Problem – Friends Are Nice Easy to believe your own hype
    6. 6. We HAD to pivot…
    7. 7. Reached: #1 free RPG on iOS #1 free game on Kindle FireUnder 1 Million users in two years vs 1 Million users in two weeks.
    8. 8. Want to pivot? You’re not alone
    9. 9. Social network to flash sales giant
    10. 10. Hands up if you know this company?
    11. 11. Red Octane
    12. 12. Pressing factors for changeUsers not excited?Steep retention drop off?Mismatch of CPA vs LTVMarket too small?Running out of runway…
    13. 13. 5 tips for your successful pivot
    14. 14. Tip 1 – Increase your runway(survive!)
    15. 15. Tip 2 – Learn from your mistakes Area Before After UX ✖ ✔ Tech ✔ ✔ Market need ✖ ✔ Distribution ✖ ✔ Team ✔ ✔ Unique product ✖ ✔
    16. 16. Tip 3 – Leverage what you did right Nowbox.com Delight.io Video player Video capture SDK tool
    17. 17. Tip 4 – Rebrand
    18. 18. Tip 4 – Rebrand
    19. 19. Tip 5 – Don’t look back
    20. 20. Thanks! Questions? simon@frenzoo.com @simonhk IteratingFun.com

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