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Dyyno Roadmap To TV Everywhere for Cable Companies

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Dyyno presents TV Everywhere solutions. Content includes benefits, business model, devices, timeline and costs, and a case study of IPWorldTV.

If you'd like an electronic copy, please send your name and email address to marketing@dyyno.com.

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Dyyno Roadmap To TV Everywhere for Cable Companies

  1. 1. Roadmap to TV Everywhere for Cable Companies©Dyyno, Inc. 2012 | CONFIDENTIAL Roadmap to TV Everywhere | Page 1 of 18
  2. 2. Roadmap to TV Everywhere for Cable CompaniesContents1. Market Driver ............................................................................................................................. 32. Benefits.......................................................................................................................................... 43. TV Everywhere Solution ......................................................................................................... 54. TVE Feature Set ........................................................................................................................ 65. Business Model .......................................................................................................................... 86. Support .......................................................................................................................................... 87. Integration ................................................................................................................................... 88. TVE Devices ................................................................................................................................. 99. Your Broadband Android STB ........................................................................................... 1010. TVE Case Study: IPWorldTV............................................................................................... 1411. Your Roadmap to TV Everywhere .................................................................................... 1512. Project Timeframe & Costs.................................................................................................. 16©Dyyno, Inc. 2012 | CONFIDENTIAL Roadmap to TV Everywhere | Page 2 of 18
  3. 3. 1. Market DriverFor decades, the functions of a TV remained fundamentally unchanged. After a long day at work,you went home, switched on a box, sat on the couch and watched.Over time, there were shifting habits with the way people interact and consume TV content. Itstarted with DVRs, allowing TV audience to create their own viewing schedule. Now, TV hasbecome the target of Social Networking Platforms, Gaming Applications, Cloud ServicesDelivery, Personal Music and Video Repositories and Interactive Consumer Services. To add tothe changing dynamics is the introduction of new Internet devices such as Apple’s iPad, tablets,sophisticated and powerful smart phones, personal computers that are pushing the frontiers inhow people view entertainment content and have raised the bar. The rate of uptake of tablets isdriving TV Everywhere faster than expected. Tablet sales are predicted to total 450 million by2015, according to the report*, while Parks Associates notes that 81 percent of North Americanscan now access some form of TV Everywhere.Data from the Pew Internet & American Life Project shows that 66% of U.S. adults havebroadband access at home, and according to a report by comScore, the number of hours permonth that consumers view online has doubled in the past two years. In June 2011, the audiencefor online video was 178 million U.S. Internet users with over 6 billion viewing sessions**.The challenge and the opportunity for Cable Company is pulling together a strategy so that theycontinue to be positioned as providing all the consumer’s digital entertainment i.e., any contenton any device, any where, any time.*Source: Home Broadband Adoption, Pew Internet & American Life Project, May 2010**Source: comScore Press Release, U.S Online Video Rankings, June 2009 to June 2011©Dyyno, Inc. 2012 | CONFIDENTIAL Roadmap to TV Everywhere | Page 3 of 18
  4. 4. 2. BenefitsConsumers today expect to be in control of when, how and where they watch content. AndCable Companies, seeing rich new opportunities, are eager to utilize TV Everywhere to fulfillthese needs and give consumers the freedom to access and consume content. With TVEverywhere, the benefits are multiple to reap. Cable Companies can increase AARPU, reducecustomer churn and go to market quickly. These benefits are also extended to contentaggregators who can reach global subscribers base and create new revenue streams. And, themost important benefit that the TV Everywhere solution offers is the ability to build a fullybrandable app with a slick and user-friendly UI across all platforms at a low upfront cost. CableCompanies can no longer operate in silos and need to address converging standards that willdeliver the TV everywhere model as a compelling tool to deliver network quality and interactiveconsumer experience.Dyyno TV Everywhere solution is designed with this in mind to enable Cable Companies to serveyour Subscribers desires to watch your TV channels, on any of their Internet connected devices.The solution combines the robust Dyyno platform with valued-added components and servicesto provide everything needed to operate rich, branded, and authenticated TV Everywhereexperience.©Dyyno, Inc. 2012 | CONFIDENTIAL Roadmap to TV Everywhere | Page 4 of 18
  5. 5. 3. TV Everywhere SolutionOpen, flexible, and scalable Dyyno TV Everywhere Solution can be deployed by CableCompanies of any size.©Dyyno, Inc. 2012 | CONFIDENTIAL Roadmap to TV Everywhere | Page 5 of 18
  6. 6. 4. TVE Feature SetVideo CMS CapabilityOur Video Cloud experience is designed for any Smart Phone, either iOS or Android. Dyyno hasenhanced compatibility that supports either Flash or HLS. Enable your viewers to stream live orrecorded content on the web through your Smart Phone. Reach mobile viewers everywhere withour scheduled playback feature.Geo-Blocking & DRMSafe and secure publishing is what we provide. Restrict content from being viewed in selectgeographic location. Manage your content rights with our integrated DRM feature. You choosewhere you want your content to be played. We enable you to restrict content based on geographyand target where you would like your videos to be played. Do not want your video to be availableoutside the US? Geo-Blocking is the solution for you. We are here to enable you to manage youraccount by protecting your content. We do everything we can to make sure your content is safeand secure. Digital Rights Management is integrated with our solution so that video streaming isalways secure and encrypted.AnalyticsKnow your viewers because thats what its all about. Dyyno Analytics tool lets you get a peekinto how the world watches your content. How many unique viewers do you every day, everymonth? How many viewers watched your content on Roku last month? Do you have any mobileviewers? Dyyno is here to answer all your questions. Dyyno Analytics reporting will help youunderstand AARPUs and revenue per subscription bundles. Get detailed reports on uniqueviewers, viewers by channel or channel group, by device for example Roku, Mobile, Web, and bygeography.©Dyyno, Inc. 2012 | CONFIDENTIAL Roadmap to TV Everywhere | Page 6 of 18
  7. 7. HD Broadcast: LIVE, Linear, VODDyyno Universal Broadcaster dUb™ enables you to broadcast any content (LIVE/Linear/VOD),to any screen, at any level of broadcasting quality (up to 1080p HD), to any CDN. With DyynodUb you can broadcast LIVE events at very high quality, to millions of viewers from across theWorld, on multiple viewing devices. You can also stream 24/7 Linear TV content feeding it inthrough an Osprey card to your dUb on PC. Lastly, of course you can stream movie file sitting onyour computer hard disk. Dyyno supports from SD up to 1080p HD quality broadcasting, so youcan choose the right level based on what you have available in terms of PC processing power andInternet bandwidth.Network DVR & EPGSet up recording on the cloud and give your viewers the gift of EPG. Free your viewers from theburden of remembering to DVR latest episodes. Stream content LIVE and record it to thenetwork simultaneously. Dyyno Network DVR makes it easy for you to set up an ElectronicProgram Guide. Easy set up and usability is what we provide for you to set up an EPG for 24/7TV Channels. Our DVR features allow viewers to pause, rewind or replay video content easierthan you can imagine. Publish your video and let viewers take control into their hands by havingaccess to an Electronic Program Guide. The Electronic Program Guide is available on variousdevices and comes from Network DVR with live or 24/7 streaming.CRMCount on us to make customer management an easy process for you. We enable you to identifyviewers by demographics and viewing habits, enable/disable accounts, assign packages ormodify accounts. Manage your subscribers with our easy-to-use dashboard that allows you toassign packages, modify accounts, and view analytics. We also have parental control options tosafeguard your viewers from parental controlled content. Your subscribers can change their PIN.©Dyyno, Inc. 2012 | CONFIDENTIAL Roadmap to TV Everywhere | Page 7 of 18
  8. 8. 5. Business ModelDyyno makes it possible for you to grow and monetize your video through ad insertions andincremental subscription model without the cost and complexity of in-house development.Manage your ads right from the start by choosing when, how and where they appear. Right fromin video ads, banner ads, integration with ad networks, custom ads or simply no ads at all!Increase conversion and drive brand engagement with built-in integrations for ad networks suchas Google, SpotXchange, and YuMe.As your content is highly demanded and we can see viewers willing to go to any length to get it,we have designed our software to enable you adopt an incremental pay-per-device model. Easyuser flow enables viewers to add an additional device by simply selecting it and using the auto-generated code to activate their account online and instantly begin watching content. We havemade billing simple with our payment gateway solution or we will integrate other billing orpayment systems as you need.6. SupportAs your trusted and leading partner, Dyyno provides front line technical assistance and supportvia phone and email for the first three months to ensure that your TV Everywhere solution isworking seamlessly. Once the infrastructure is up and running smoothly, we will train you totroubleshoot some common problems that are frequently experienced so that you can handle thefirst layer of support and Dyyno will always be there to provide technical support for escalatedissues.7. IntegrationDyyno’s TV Everywhere solution is a scalable, open platform architected to give you completecontrol and flexibility. With our embed codes for web player and user accounts, you will be ableto easily integrate with your online video experiences and back-end workflows. Choose to set upyour payment gateway through integrating existing billing systems as you need or setting upother payment gateways for secure transactions.Dyyno’s TV Everywhere is a complete solution integrated with all necessary components ratherthan being made available in separate pieces from third-party vendors. With its open APIsenabling seamless integration with existing back-end infrastructure, such as CRM, OperationsSupport Systems/Business Support Systems (OSS/BSS), analytics and more, the solutionprovides an elegant and robust solution.©Dyyno, Inc. 2012 | CONFIDENTIAL Roadmap to TV Everywhere | Page 8 of 18
  9. 9. 8. TVE DevicesDyyno enables you to publish your videos to multiple screens because we want your viewers towatch content anywhere and everywhere. Here are the 7 devices we stream on: Samsung SmartTV, Roku, Android STB, iPad, Amazon Kindle Fire, Samsung Galaxy Tab and PC/Mac.©Dyyno, Inc. 2012 | CONFIDENTIAL Roadmap to TV Everywhere | Page 9 of 18
  10. 10. PC/Mac Streaming Dyyno supports streaming on the PC/Mac with a slick and branded EPG displaying end- users’ subscribed channels for easy access followed by a list of other channel options in a grid format. The Dyyno EPG also enables Cable Companies to customize the EPG skin based on branding and color schemes. iPad Streaming Dyyno also offers an opportunity to put content on the #1 Tablet device and reach a potential of 60M iPad users. The viewing experience for the iPad is immersive. End-users can swipe through a catalog of content by defined groups such as languages or countries to discover and instantly watch Live or DVR shows and movies.©Dyyno, Inc. 2012 | CONFIDENTIAL Roadmap to TV Everywhere | Page 10 of 18
  11. 11. Kindle Fire Streaming With Dyyno, you can launch your curated TV channels on the Kindle Fire, the fastest growing Tablet in the market reaching over 6M device users in just 3 months. Using the grid style EPG, end-users can scroll through LIVE or recorded TV shows making navigation easy through a touch of a finger. Samsung Smart TV Streaming Dyyno supports Samsung Smart TV, providing you an opportunity to offer your content to 25M subscribers globally. Using a format of displaying content defined by categories, end- users can search for content easily.©Dyyno, Inc. 2012 | CONFIDENTIAL Roadmap to TV Everywhere | Page 11 of 18
  12. 12. RokuWith almost 3 million devices sold, Roku is one of the top-selling streaming players. ThroughDyyno’s TV Everywhere solution, deliver your content to a large audience all instantly on TV,whenever needed. Android STB Dyyno provides a turnkey, China-manufactured Broadband TV STB based on the Android platform, providing a next generation STB to existing subscribers and a potential of 10M users with the company’s branding. Apart from making your content accessible, this open- standard based STB provides easy access 500, ooo+ apps available in the Android Market, making it a one-stop solution for your end users.©Dyyno, Inc. 2012 | CONFIDENTIAL Roadmap to TV Everywhere | Page 12 of 18
  13. 13. 9. Your Broadband Android STBRound out your TV Everywhere offering with your own private-labeled, open standards basedSTB that’s built on Android platform.Highlights:  Private-labeled STB – logo imprint on box, personalized boot animation & UI  Android open-standards based STB  Expandable EPG with Network-DVR for TV Channels  Movies & TV Shows by Genre  Subscriptions, PPVs with PIN Settings, Ads  Mainstream Channels & Apps thru Android Market – Netflix, CNN, Fox, Pandora, Dropbox, Google Docs, Browser, and over 500,000 apps  SD up to 1080p HD  ARM Cortex Amlogic processor  Wired & WiFi connections©Dyyno, Inc. 2012 | CONFIDENTIAL Roadmap to TV Everywhere | Page 13 of 18
  14. 14. 10. TVE Case Study: IPWorldTVIPWorldTV, a virtual MSO of world TV channels, wanted to bring premium cable content to theethnic market over the Internet. Apart from making content accessible online, IPWorldTV’sobjective was also to provide its online audiences with unparalleled viewing expensive that TVviewers have come to expect. “We are offering live TV channels and movies on iPad and PC for our subscribers and are very pleased with the results.” - Mr. Alinur Velidedeoglu CEO & President, IPWorldTVDyyno’s solution enabled IPWorldTV to deploy TV Everywhere solution to digitize their ethniccontent in just a couple of months. The solution also helped increase user adoption without theneed to invest large amount of money in developing the technology. Delivering across multipleviewing screens such as PC/Mac, iPad, Android Tablets and STB, Samsung Smart TV, Roku,IPWorldTV is able to retain existing subscribers and tap on the large, existing potential marketof online viewers who are hungry to access content from anywhere.The innovative encoder and broadcaster, high quality streaming service, cloud storage, geo-restriction, web-based payment gateway, subscription management portal and analyticscapabilities of Dyyno provide an elegant and robust TV Everywhere solution for IPWorldTV. Thesolution enabled IPWorldTV to implement a proven business model that establishes appropriatepricing structures and advertising infrastructure to generate demand and increase revenuestreams. In addition, Dyyno developed a web-based payment gateway, enabled upload of over100GB of on-demand storage for each channel, and allowed IPWorldTV to do scheduled TVstreaming. Dyyno’s TV Everywhere solution is an operationally efficient content managementsolution that streamlines workflows and supports content delivery across geographicallocations, billing models and security requirements.©Dyyno, Inc. 2012 | CONFIDENTIAL Roadmap to TV Everywhere | Page 14 of 18
  15. 15. 11. Your Roadmap to TV EverywhereHere’s your 7 step guide to launch your TV Everywhere solution today. The pre-requisite to startyour TV Everywhere process is to obtain distribution rights from programmers or NCTC.©Dyyno, Inc. 2012 | CONFIDENTIAL Roadmap to TV Everywhere | Page 15 of 18
  16. 16. 12. Project Timeframe & Costs TVE Project Tasks Timeframe Cost Estimate* Project Pilot / Proof of Concept Less than a week $4,995 Project Scoping - - Configure TVE Platform (Encode, Stream Set-ups, DRM, Dashboard, Geo- restrictions & Analytics) Integrate with MSO’s CDN & VOD servers, Users and Bundles Develop TVE apps (iPad, Kindle Fire, 4-8 weeks $25,000 Samsung Tab, Samsung Smart TV, Android STB, Roku & PC/Mac Operational Readiness & Rollout Support & Maintenance Total 4-8 weeks $29,995©Dyyno, Inc. 2012 | CONFIDENTIAL Roadmap to TV Everywhere | Page 16 of 18
  17. 17. About the AuthorsRaj Jaswa | CEO, President and Chairman, DyynoRaj Jaswa is the CEO, President, and Chairman of Dyyno, Inc. Prior to Dyyno, Raj was the President andBoard Director of the Silicon Valley chapter of TiE, the worlds largest nonprofit fosteringentrepreneurship. Prior to that, Raj served as Co-founder, Chairman, CEO, and President of Selectica(Nasdaq: SLTC), an enterprise software company. During Rajs tenure, Selectica was named to the Forbes500, Deloitte & Touche Technology Fast 500, Software 500, Inc. 500, and Interactive Week 500. Selecticareached a peak market value of $5 billion in 2000. Prior to Selectica, Raj served as Co-founder, President,and Board Director of Opti (Nasdaq: OPTI), and previously as EVP of Sales & Marketing. Opti was theworlds largest supplier of PC chipsets with a peak market value of $350 million in the mid-90s. Rajserves, or has served, as a Board Director at Jareva (Symantec), Appstream (Symantec), Blue PumpkinSoftware (Verint), and FusionOps. Earlier in his career, Raj worked for Intel, General Electric, and Chips& Technologies. Raj received a bachelors degree in Electrical Engineering from the IIT, Bombay, amasters degree in Electrical Engineering from the University of Toronto and an MBA from StetsonUniversity, Deland, Florida.Vamshi Sriperumbudur | VP of Marketing & Product Management, DyynoVamshi heads up Marketing and Strategy at Dyyno, Inc. Prior to Dyyno, Vamshi was the SeniorDirector of Marketing at Sonoa Systems, a Norwest and Bay Partners funded company, where hedrove field and customer acquisition marketing for the industrys first Secure Cloud Gateway.Prior to Sonoa, he was an acting VP of Marketing at various Cloud Computing startupsincluding: CRM SaaS startup Market2Lead acquired by Oracle and Sequoia-funded Cast IronSystems PaaS acquired by IBM. Prior to that, Vamshi spent almost eight years at the BPM &middleware pioneer Vitria, where as the Director of Product Marketing he launched severalproducts and industry specific solutions. Earlier in his career Vamshi was a Senior Consultant atSabre, where he led several airline solutions implementations. He has a masters degree inComputer Science from the University of Texas at Arlington and a bachelors in Electronics &Communications Engineering from Andhra University. Vamshi is an active member of TiESilicon Valley and led Marketing for the recent TiEcons.©Dyyno, Inc. 2012 | CONFIDENTIAL Roadmap to TV Everywhere | Page 17 of 18
  18. 18. Ready to Execute the TV Everywhere Roadmap?  Contact Dyyno at sales@dyyno.com or +1-650-308-4971 About Dyyno Dyyno is the business partner of choice for TV Everywhere and Broadband delivery of TV, movie, mid-tail content to global audiences. Content partners can monetize their LIVE, VOD, Linear TV content via Subscriptions/ PPVs/ Ads on iPad, Samsung Smart TV, Android STB, Amazon Kindle Fire, Samsung Galaxy Tab, Roku, PC/Mac, and Facebook. Dyynos featured customers include IPWorldTV, BoMTV, FlixUniverse, VajraTV, and more. Strategic partners include Samsung, Roku, YuMe, SpotXchange, and more. For more information, visit dyyno.com. Dyyno | 2100 Geng Rd, Palo Alto, CA 94303, USA | +1-650-494-3200 dyyno.com | @dyynoteam | facebook.com/dyyno Apr-2012©Dyyno, Inc. 2012 | CONFIDENTIAL Roadmap to TV Everywhere | Page 18 of 18

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