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Health Fitness & Wellness Brand Landscape

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200 moms gave their opinions on 30 health, fitness, and wellness brands. how did the brands stack up?

(contact me to get the survey results: mail AT deniseleeyohn DOT com)

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Health Fitness & Wellness Brand Landscape

  1. 1. 80% which dot is rt your llness exper 70% brand? % agree brand is a health/fitness/wel 60% 200 moms gave their opinions on 30 brands. This chart shows how strongly each 50% brand is rated as: - an expert in health, fitness, or wellness - a brand “for me” d 40% The i Th size of th d t f the dot indicates each brands’ relative awareness level. a 30% brand awareness (index to average) = under 80 20% = 80-100 80 100 25% 35% 45% 55% 65% 75% = 101-120 % agree brand is “for me” = over 120 © 2010 Denise Lee Yohn, Inc. contact denise to learn which dot is your brand: mail@deniseleeyohn.com or (917) 446-9325

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