DLYohn Best Brand-Building Bits from The Gathering

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Quotes from Chris Kneeland, CEO of Cult Collective; Chris Malone, author of The Human Brand; executives from Las Vegas Convention & Visitors Authority, Harley-Davidson, & more -- from the Cult Collective's The Gathering conference to celebrate cult-like brands, held in Banff, Canada, February, 2014

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DLYohn Best Brand-Building Bits from The Gathering

  1. 1. The Best Brand-Building Bits from The Gathering The Cult Collective’s Conference Banff, Canada | February 2014 © 2014 Denise Lee Yohn, Inc.
  2. 2. Your best customers are motivated by what you stand for, more than what you sell. - Chris Kneeland, CEO, Cult Collective © 2014 Denise Lee Yohn, Inc.
  3. 3. Cult brand leaders know its their responsibility to ensure their talent and culture is exceptional. - Chris Kneeland, CEO, Cult Collective © 2014 Denise Lee Yohn, Inc.
  4. 4. Great brands get people to buy in (not simply buy). - Chris Kneeland, CEO, Cult Collective © 2014 Denise Lee Yohn, Inc.
  5. 5. If you’re not creating something worthy of attention, why waste advertising dollars trying to convince people that it is?! - Chris Kneeland, CEO, Cult Collective © 2014 Denise Lee Yohn, Inc.
  6. 6. Great brands became great through a series of tough decisions. - Chris Kneeland, CEO, Cult Collective © 2014 Denise Lee Yohn, Inc.
  7. 7. Great brands aren’t always comfortable. - Cathy Tull, SVP, Las Vegas Convention and Visitors Authority © 2014 Denise Lee Yohn, Inc.
  8. 8. Every human is a brand. - Chris Malone, author, The Human Brand © 2014 Denise Lee Yohn, Inc.
  9. 9. People make decisions based on the people behind the product or service. - Chris Malone, author, The Human Brand © 2014 Denise Lee Yohn, Inc.
  10. 10. We are hardwired to accurately perceive warmth and competence in others but we are cursed with the inability to accurately see how we’re perceived. - Chris Malone, author, The Human Brand © 2014 Denise Lee Yohn, Inc.
  11. 11. Look for moments to be memorable. - Chris Fountain, CEO, Pita Pit Canada © 2014 Denise Lee Yohn, Inc.
  12. 12. We don’t sell motorcycles; we sell dreams of personal freedom. - Taso Mascalidis, Deeley HarleyDavidson Canada © 2014 Denise Lee Yohn, Inc.
  13. 13. We need to protect our legacy and bring it forward. - Jackie McAtee, Director, Calgary Stampede © 2014 Denise Lee Yohn, Inc.
  14. 14. Content is the media; it will travel on its own. - Frederick LeCoq, Vice President, FGL Sports LTD © 2014 Denise Lee Yohn, Inc.
  15. 15. A great brand needs to be authentic aspirational active - Frederick LeCoq, Vice President, FGL Sports LTD © 2014 Denise Lee Yohn, Inc.
  16. 16. You’ll never have the budget for what your best customers do for free [to promote your brand]. - Jackie McAtee, Director, Calgary Stampede © 2014 Denise Lee Yohn, Inc.
  17. 17. A brand can be a beautiful thing; it can help you live a better life. - Charlene Rooke, Editorial Director, Globe & Mail © 2014 Denise Lee Yohn, Inc.
  18. 18. denise lee yohn author of What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest (Jossey-Bass) http://deniseleeyohn.com @deniseleeyohn © 2014 Denise Lee Yohn, Inc.

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