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1




            notes and quotes from
        Red Herring North America 2010
        a gathering of founders, investors,...
2




                           on prioritizing:
     Entrepreneurs have a vision for their capabilities that’s
      ver...
3




                 on determining your capabilities:
         The things which make VCs interested
          in invest...
4




        on when to stop building and tweaking software:
                      Shipping is a feature too.




       ...
5




                        on what matters to VCs:
             I always focus on page 18 or 19 of
               the [...
6




                            on perseverance:
            Building a business is a roller coaster;
                  ...
7




            on the decisions entrepreneurs must make:
         When you’re small, the strategic and the
          ta...
8




                            on pitching to VCs:
         You need to get out and be known.
     Sometimes the best c...
9




    on the attractiveness of companies whose CEOs have
                    been around for awhile:
       CEOs don’t...
10




                 on the huge market size and growth
                         potential in mobile:
              Mor...
11




            on the need to be flexible and adaptable:
                            Agility counts.




             ...
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Dl yohn notes & quotes from red herring north america 06

  1. 1 notes and quotes from Red Herring North America 2010 a gathering of founders, investors, and CEOs of cutting edge technology companies Red Herring North America © 2010 Denise Lee Yohn, Inc. 06.22 – 06.24.10
  2. 2 on prioritizing: Entrepreneurs have a vision for their capabilities that’s very grand -- it includes A to Z…but when you really get down to it, it’s A and D that get the sale. You’ve got to be willing to focus what’s going to get the sale; all others you can do in the future. Peter Thomas, Managing Director, ATA Ventures Red Herring North America © 2010 Denise Lee Yohn, Inc. 06.22 – 06.24.10
  3. 3 on determining your capabilities: The things which make VCs interested in investing are not always the same things which make customers interested in buying. Oren Elias, CEO, Correlsense Red Herring North America © 2010 Denise Lee Yohn, Inc. 06.22 – 06.24.10
  4. 4 on when to stop building and tweaking software: Shipping is a feature too. attributed to Steve Jobs -- but often repeated by managers of software developers Red Herring North America © 2010 Denise Lee Yohn, Inc. 06.22 – 06.24.10
  5. 5 on what matters to VCs: I always focus on page 18 or 19 of the [pitch] deck because that’s where the bad news comes in. Michael Cowen, Managing Director, Bridgescale Partners Red Herring North America © 2010 Denise Lee Yohn, Inc. 06.22 – 06.24.10
  6. 6 on perseverance: Building a business is a roller coaster; don’t get off at the bottom. Mark Casey, President and CEO CFN Services, Inc. Red Herring North America © 2010 Denise Lee Yohn, Inc. 06.22 – 06.24.10
  7. 7 on the decisions entrepreneurs must make: When you’re small, the strategic and the tactical are almost one and the same. James Alexander, Founder and CEO, Vizibility Red Herring North America © 2010 Denise Lee Yohn, Inc. 06.22 – 06.24.10
  8. 8 on pitching to VCs: You need to get out and be known. Sometimes the best companies don’t get the values because they’re too prosaic – while the other guy promoting his product as the next best thing is getting all the attention. John Balen, General Partner, Canaan Partners Red Herring North America © 2010 Denise Lee Yohn, Inc. 06.22 – 06.24.10
  9. 9 on the attractiveness of companies whose CEOs have been around for awhile: CEOs don’t just appear, they’re developed. Pete Thompson, Managing Director, ATA Ventures Red Herring North America © 2010 Denise Lee Yohn, Inc. 06.22 – 06.24.10
  10. 10 on the huge market size and growth potential in mobile: More people use cell phones every day than toothbrushes. Philipp Schloter, President and CEO Abukai Red Herring North America © 2010 Denise Lee Yohn, Inc. 06.22 – 06.24.10
  11. 11 on the need to be flexible and adaptable: Agility counts. Omar Green, Director Strategic Mobile Initiatives, Intuit Red Herring North America © 2010 Denise Lee Yohn, Inc. 06.22 – 06.24.10

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