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Winning Strategies
Critical internet performance considerations for successful
cloud deployment in Asia
Mikel Steadman
Dyn...
DEBUNKING THE MYTHS
THE CRITICAL BUSINESS ISSUE
INTERNET PERFORMANCE LIFECYCLE
2
3
USUAL?
OR
UNUSUAL?
4
● Scenario 1
Traffic between two floors
of the same office building
in Singapore takes over
350ms round trip, traveling
...
5
● Scenario 1
Traffic between two floors
of the same office building
in Singapore takes over
350ms round trip, traveling
...
6
● Scenario 2
Traffic is routed from EU
through Siminn, an
Icelandic ISP as it traverses
west to America
Scenario 2 — Eur...
7
● Scenario 2
Traffic is routed from EU
through Siminn, an
Icelandic ISP as it traverses
west to America
UNUSUAL
Scenario...
8
● Scenario 3
Transit network connectivity
and availability are reduced
for a period time in a specific
country
Scenario ...
9
● Scenario 3
Transit network connectivity
and availability are reduced
for a period time in a specific
country
Scenario ...
@mikelsteadman
The Internet:
IT’S NOT THE
HIGHWAY SYSTEM
@mikelsteadman
IT’S NOT YOUR
CIRCULATORY SYSTEM
The Internet:
@mikelsteadman
IT’S A HUMAN
MARKETPLACE
The Internet:
1. Submarine Cables Tie Continents Together
13
● Internet exchange points
can form around critical
landing sites, if local...
2. Fiber Networks
14
● Connecting landing point and
exchange point cities
● Arbitraging differences in Internet
pricing
● ...
3. Regional & Local Internet
15
● Internet service providers of all
sizes compete to serve consumer
interest, interconnect...
4. The Last Mile
16
● Delivery of bits from city-
level infrastructure to
local offices and
consumers
17
3,000 Outages/day
Across the Global Internet
With effects that can last for hours
Source: Dyn Research
Internet Perform...
18
Don’t Blame the Sharks
1919
Real World Internet Volatility
The Global Internet View Matters
In June, in Asia, route failures
impacted millions of customers trying
to reach major clo...
Reachability Matters
Slack, Netflix, Pinterest hosted on
AWS services go down for 40 minutes.
• "We are currently monitori...
1 Hour of Downtime Costs Businesses
an Average of $163,000.
Internet Performance Management
23
IMPLEMENT END-TO-END INTERNET PERFORMANCE MONITORING AND MANAGEMENT
Monitor, Control, and Optimize
24
25
A major travel websites decision and
Internet visibility.
• Positive increase of traffic and revenue from SW-
US custom...
26
INTERNET PERFORMANCE CHALLENGES EXAMPLE
Trying to accomplish the right thing
A major travel websites decision and
Inter...
IMPLEMENT END-TO-END INTERNET PERFORMANCE MONITORING AND MANAGEMENT
Monitor, Control, and Optimize
27
Benefits of a full lifecycle approach
Key Application
Performance Metrics
Business Managing
Internet Performance
End-to-En...
Internet Performance End-to-End Approach
29
Internet Performance approach is the
ability to improve the availability,
spee...
QUESTIONS?
30
THANK YOU!
Mikel Steadman
Dyn Director of Sales Engineering
October 24, 2015
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Winning Strategies: Critical internet performance considerations for successful cloud deployment in Asia

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Dyn's Mikel Steadman, Director of Sales Engineering, explains the importance of good Internet Performance in Asia. View his slides from the Cloud Asia conference in Singapore to get an overview of what you can do to expand your reach in Asia and improve your Internet Performance.

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Winning Strategies: Critical internet performance considerations for successful cloud deployment in Asia

  1. 1. Winning Strategies Critical internet performance considerations for successful cloud deployment in Asia Mikel Steadman Dyn Director of Sales Engineering October 24, 2015
  2. 2. DEBUNKING THE MYTHS THE CRITICAL BUSINESS ISSUE INTERNET PERFORMANCE LIFECYCLE 2
  3. 3. 3 USUAL? OR UNUSUAL?
  4. 4. 4 ● Scenario 1 Traffic between two floors of the same office building in Singapore takes over 350ms round trip, traveling via San Jose, California Scenario 1 — Singapore to America
  5. 5. 5 ● Scenario 1 Traffic between two floors of the same office building in Singapore takes over 350ms round trip, traveling via San Jose, California USUAL Scenario 1 — Singapore to America
  6. 6. 6 ● Scenario 2 Traffic is routed from EU through Siminn, an Icelandic ISP as it traverses west to America Scenario 2 — Europe to Iceland to America
  7. 7. 7 ● Scenario 2 Traffic is routed from EU through Siminn, an Icelandic ISP as it traverses west to America UNUSUAL Scenario 2 — Europe to Iceland to America
  8. 8. 8 ● Scenario 3 Transit network connectivity and availability are reduced for a period time in a specific country Scenario 3 — Transit / Bandwidth Reduction A graph of Iraqi Internet traffic based on monitoring data from Dyn Research.
  9. 9. 9 ● Scenario 3 Transit network connectivity and availability are reduced for a period time in a specific country Scenario 3 — Transit / Bandwidth Reduction A graph of Iraqi Internet traffic based on monitoring data from Dyn Research. UNUSUAL
  10. 10. @mikelsteadman The Internet: IT’S NOT THE HIGHWAY SYSTEM
  11. 11. @mikelsteadman IT’S NOT YOUR CIRCULATORY SYSTEM The Internet:
  12. 12. @mikelsteadman IT’S A HUMAN MARKETPLACE The Internet:
  13. 13. 1. Submarine Cables Tie Continents Together 13 ● Internet exchange points can form around critical landing sites, if local conditions are right.
  14. 14. 2. Fiber Networks 14 ● Connecting landing point and exchange point cities ● Arbitraging differences in Internet pricing ● Creating diversity that can survive local cable breaks
  15. 15. 3. Regional & Local Internet 15 ● Internet service providers of all sizes compete to serve consumer interest, interconnecting in small and medium-sized regional hub cities
  16. 16. 4. The Last Mile 16 ● Delivery of bits from city- level infrastructure to local offices and consumers
  17. 17. 17 3,000 Outages/day Across the Global Internet With effects that can last for hours Source: Dyn Research Internet Performance Affects Your Business
  18. 18. 18 Don’t Blame the Sharks
  19. 19. 1919 Real World Internet Volatility
  20. 20. The Global Internet View Matters In June, in Asia, route failures impacted millions of customers trying to reach major cloud and Internet providers. • Major routes disappeared and latency increased on the remaining routes • Companies affected included Amazon, Google, and Cloudflare 20
  21. 21. Reachability Matters Slack, Netflix, Pinterest hosted on AWS services go down for 40 minutes. • "We are currently monitoring an external Internet provider issue that is causing interrupted service connectivity to AWS services for some customers. AWS services are not affected and continue to operate normally. " 21
  22. 22. 1 Hour of Downtime Costs Businesses an Average of $163,000.
  23. 23. Internet Performance Management 23
  24. 24. IMPLEMENT END-TO-END INTERNET PERFORMANCE MONITORING AND MANAGEMENT Monitor, Control, and Optimize 24
  25. 25. 25 A major travel websites decision and Internet visibility. • Positive increase of traffic and revenue from SW- US customer base • Data center expansion plans to serve customers • But... INTERNET PERFORMANCE CHALLENGES EXAMPLE Trying to accomplish the right thing
  26. 26. 26 INTERNET PERFORMANCE CHALLENGES EXAMPLE Trying to accomplish the right thing A major travel websites decision and Internet visibility. • Positive increase of traffic and revenue from SW- US customer base • Data center expansion plans to serve customers • Network partners peer in Atlanta • Lack of Internet visibility will hide the optimal network partners and data center locations
  27. 27. IMPLEMENT END-TO-END INTERNET PERFORMANCE MONITORING AND MANAGEMENT Monitor, Control, and Optimize 27
  28. 28. Benefits of a full lifecycle approach Key Application Performance Metrics Business Managing Internet Performance End-to-End Businesses Not Managing Internet Performance End- to-End 99.996% or better availability of critical business applications 22% reached this high level of availability Only 10% reached this level 90% or better percentage of error- free transactions 28% achieved high levels of error free transactions 11% were able to meet this performance level 50% or more decrease in Mean Time To Repair (MTTR) of Application issues 17% achieved this top-line MTTR reduction Only 6% able to reach 50% drop in MTTR 90% or better transaction Completion Rate 58% 40% 28
  29. 29. Internet Performance End-to-End Approach 29 Internet Performance approach is the ability to improve the availability, speed, security, and cost-efficiencies of your internet infrastructure to fuel revenue growth. • Monitor • Control • Optimize
  30. 30. QUESTIONS? 30
  31. 31. THANK YOU! Mikel Steadman Dyn Director of Sales Engineering October 24, 2015

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