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Scale at Launch - Kyle York

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With over 3 billion global Internet users and a projection of 20 billion new devices going online in the next 6 years, your company's ability to scale to increasing users' demands is becoming more imperative than ever. At Launch, Dyn's CRO Kyle York gives tips on how you can scale your online business.

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Scale at Launch - Kyle York

  1. 1. LAUNCH, MEET SCALE INTERNET PERFORMANCE. DELIVERED.
  2. 2. / 2 Kyle York @kyork20/ 2 Kyle York @kyork20 YOU FOUNDED YOUR STARTUP. CONGRATS, NOW IT’S TIME TO SCALE.
  3. 3. / 3 Kyle York @kyork20/ 3 Kyle York @kyork20 THE INTERNET IS CREATING UNPRECEDENTED OPPORTUNITY!
  4. 4. / 4 Kyle York @kyork20 Human Geography World Population: 7.2 billion+ Internet Population: 3 billion+
  5. 5. / 5 Kyle York @kyork20 THE NUMBERS TELL THE STORY. 20 BILLIONNEW INTERNET-CONNECTED DEVICES WILL GO ONLINE IN THE NEXT 6 YEARS Source – IDC
  6. 6. / 6 Kyle York @kyork20/ 6 Kyle York @kyork20 WHAT IS YOUR APPROACH TO REACH THAT OPPORTUNITY?
  7. 7. / 7 Kyle York @kyork20YOU CAN OUTSOURCE INFRASTRUCTURE!
  8. 8. / 8 Kyle York @kyork20 YOU CAN’T OUTSOURCE GO-TO-MARKET (GTM)
  9. 9. / 9 Kyle York @kyork20 1. Executive Buy-In 2. Sales/Revenue Leadership 3. GTM Strategy 4. The Pitch 5. Bag of Tricks 6. Sales Process/Journey 12 FOUNDATIONAL ELEMENTS TO SCALING GTM 7. Forecasting and Pipeline 8. Pricing Strategy 9. Compensation Plans 10.Quota Modeling 11.Sales Team Structure 12.Hiring Roadmap Take an Instagram!
  10. 10. / 10 Kyle York @kyork20 Brand. Revenue. Hustle. THE THREE THINGS YOU NEED TO SCALE.
  11. 11. / 11 Kyle York @kyork20 BRAND Believe you belong. Inside Baseball DAWES Tactful ignorance.Being likable is scalable. Be disruptive. Dyn 2014 SXSW
  12. 12. / 12 Kyle York @kyork20 • Stop using the term “user” – CUSTOMERS pay you. • They won’t come to you. • How do you get customers to scale revenue with you. • Customers aren’t dollar signs. • Scalable, predictable, sustainable GTM. REVENUE
  13. 13. / 13 Kyle York @kyork20 HUSTLE THE WORLD IS OUT THERE. But it’s not going to come to you. GET AFTER IT!
  14. 14. / 14 Kyle York @kyork20 THIS WON’T HAPPEN OVERNIGHT
  15. 15. / 15 Kyle York @kyork20 Dyn Growth
  16. 16. / 16 Kyle York @kyork20 TWEET AT ME ABOUT BRAND, REVENUE AND HUSTLE. @kyork20 THANK YOU!

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