Kyle York VP, Sales & Marketing @kyork20 [email_address] Hey, 1995 Called - They Want Your Hardware Load Balancers Back: O...
But First, Who is Dyn?  <ul><li>1998 – Founded as DynDNS.org </li></ul><ul><li>2001 – Donation-based turns SaaS </li></ul>...
Internet Infrastructure (IaaS Army) Managed DNS & Email Delivery <ul><li>DNS is names to numbers </li></ul><ul><ul><li>twi...
What is Rock-Solid DNS? Domain Name System (DNS) = Internet Phone Book Distributed Internet database that maps Internet do...
We’re Serious… About DNS. <ul><li>http://dnsissexy.com --- http://youtu.be/eNYNEPaYu1M </li></ul>
The Dynect Platform  for Managed DNS <ul><li>Managed Rock-Solid DNS </li></ul><ul><li>Global IP Anycast network </li></ul>...
Performance is King: Use Cases Special thanks to monitoring partner Catchpoint <ul><li>Uptime </li></ul><ul><li>Speed </li...
The Performance Network <ul><li>Users in Europe go to Amazon EU, users in the Western USA go to GoGrid, users in the Easte...
Your Infrastructure & Why You Should Pay Attention to DNS  <ul><li>Load balance between your existing infrastructure and t...
Dynect Traffic  Management  (DTM) – Take Control <ul><li>Managed Global Server Load Balancing (GSLB) </li></ul><ul><li>DNS...
How it Works – Where is twitter.com? US West US Central US East EU Central EU West EU East Asia 1 1 1 2 2 2 3
How it Works – twitter.com is here …  US West US Central US East EU Central EU West EU East Asia 1 1 1 2 2 2 3
Monitoring  and Failover <ul><li>DTM can perform health checks against content servers and load balancers to see if traffi...
Overcoming  Browser  Limitations <ul><li>Recursive DNS servers, OSes, and browsers cache data: use extremely low TTLs and ...
Load Balancing Options <ul><li>Externally measured availability </li></ul><ul><li>Externally measured latency </li></ul><u...
Best Practice for Availability and Performance <ul><li>Multiple geographic regions  </li></ul><ul><li>Each with a local lo...
<ul><li>twitter.com </li></ul><ul><li>Web 2.0 </li></ul><ul><li>Rapid growth </li></ul><ul><li>Scalability and reliability...
<ul><li>audiencescience.com </li></ul><ul><li>Strong and open relationship </li></ul><ul><li>High SLA with proven reliabil...
<ul><li>cnbc.com </li></ul><ul><li>Geographic Traffic Management  </li></ul><ul><li>CDN Load Balancing, Cost Control </li>...
<ul><li>37signals.com </li></ul><ul><li>Redundancy, reliability and failover </li></ul><ul><li>Uptime at all times </li></...
 
http://dyn.com  <ul><li>Internet Infrastructure (IaaS)  DNS & Email Experts </li></ul><ul><li>Follow us on Twitter </li></...
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Hey, 1995 Called - They Want Your Hardware Load Balancers Back

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Dyn Inc shares some insight on getting more nimble with global server load balancing (GSLB) as a service with Dynect Traffic Management.

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  • Dyn, session, personal intro
  • Story…
  • Quick explanation of how DNS works
  • Average DNS response time on DynDNS.com worldwide is 120-150ms (unicast DNS) Dynect sub 25ms worldwide
  • 30% reduction in page load times, 80% reduction in CDN usage and cost
  • Unpredictable latency, upwards of 4000 MS (4 seconds) on DNS alone
  • Unpredictable latency, upwards of 4000 MS (4 seconds) on DNS alone
  • Summary and Q&amp;A
  • Hey, 1995 Called - They Want Your Hardware Load Balancers Back

    1. 1. Kyle York VP, Sales & Marketing @kyork20 [email_address] Hey, 1995 Called - They Want Your Hardware Load Balancers Back: Optimizing Your Infrastructure Cory von Wallenstein VP, Product Management @cvonwallenstein [email_address]
    2. 2. But First, Who is Dyn? <ul><li>1998 – Founded as DynDNS.org </li></ul><ul><li>2001 – Donation-based turns SaaS </li></ul><ul><li>2001-2008 – Consumer/SMB focus </li></ul><ul><li>2008 – Enterprise offering launched </li></ul><ul><li>2009 – Early traction, client wins </li></ul><ul><li>2010 – Established player, growth </li></ul><ul><li>2011 – TODAY… DNS & Email </li></ul>1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
    3. 3. Internet Infrastructure (IaaS Army) Managed DNS & Email Delivery <ul><li>DNS is names to numbers </li></ul><ul><ul><li>twitter.com -> 199.59.148.82 </li></ul></ul><ul><li>5+ Million active users/clients </li></ul><ul><li>1000+ Enterprise clients </li></ul><ul><li>250,000+ Zones managed </li></ul><ul><li>100,000+ Domains registered </li></ul><ul><li>17 World-wide datacenters </li></ul><ul><li>Billions of queries per day </li></ul><ul><li>Billions of messages annually </li></ul>
    4. 4. What is Rock-Solid DNS? Domain Name System (DNS) = Internet Phone Book Distributed Internet database that maps Internet domain names to IP addresses How DNS works (7 step process):
    5. 5. We’re Serious… About DNS. <ul><li>http://dnsissexy.com --- http://youtu.be/eNYNEPaYu1M </li></ul>
    6. 6. The Dynect Platform for Managed DNS <ul><li>Managed Rock-Solid DNS </li></ul><ul><li>Global IP Anycast network </li></ul><ul><li>Active Failover: (disaster recovery) </li></ul><ul><li>Load Balancing: (weighted, round robin) </li></ul><ul><li>Global Routing: (regional rulesets, real-time) </li></ul><ul><li>CDN Control: (costs, testing, diversity) </li></ul><ul><li>This is not a Sales Pitch… </li></ul><ul><li>Full- Disclosure & Transparency: </li></ul><ul><li>Managed Providers: Neustar UltraDNS, Akamai, Verisign </li></ul><ul><li>Hardware Providers: Citrix, F5, Zeus, Infoblox </li></ul>
    7. 7. Performance is King: Use Cases Special thanks to monitoring partner Catchpoint <ul><li>Uptime </li></ul><ul><li>Speed </li></ul><ul><li>Reliability </li></ul><ul><li>Redundancy </li></ul><ul><li>Diversity </li></ul><ul><li>Control </li></ul><ul><li>Monitoring </li></ul><ul><li>Automation </li></ul><ul><li>Reporting </li></ul>
    8. 8. The Performance Network <ul><li>Users in Europe go to Amazon EU, users in the Western USA go to GoGrid, users in the Eastern USA go to … </li></ul>Palo Alto, CA Chicago, IL New York, NY (X2) Dallas, TX London Frankfurt Sydney Signapore Los Angeles, CA Ashburn, VA Amsterdam (X2) Singapore Tokyo Hong Kong Miami
    9. 9. Your Infrastructure & Why You Should Pay Attention to DNS <ul><li>Load balance between your existing infrastructure and the cloud using DNS. We call it Dynect Traffic Management. </li></ul><ul><li>We ’re Content Agnostic. </li></ul>+ Amazon Rackspace GoGrid Heroku Azure
    10. 10. Dynect Traffic Management (DTM) – Take Control <ul><li>Managed Global Server Load Balancing (GSLB) </li></ul><ul><li>DNS based, as a service </li></ul><ul><ul><li>No hardware </li></ul></ul><ul><ul><li>No CAPEX </li></ul></ul><ul><li>Distribute load to datacenters or availability zones in cloud environments </li></ul><ul><li>DTM works in conjunction with existing local load balancers and health monitoring systems </li></ul>
    11. 11. How it Works – Where is twitter.com? US West US Central US East EU Central EU West EU East Asia 1 1 1 2 2 2 3
    12. 12. How it Works – twitter.com is here … US West US Central US East EU Central EU West EU East Asia 1 1 1 2 2 2 3
    13. 13. Monitoring and Failover <ul><li>DTM can perform health checks against content servers and load balancers to see if traffic should be sent to that node </li></ul><ul><li>Monitoring intervals – 1 minute </li></ul><ul><li>Checks are performed from multiple datacenters to reduce false-positives </li></ul><ul><li>HTTP and HTTP (with response inspection), SMTP, and ICMP checks available </li></ul>
    14. 14. Overcoming Browser Limitations <ul><li>Recursive DNS servers, OSes, and browsers cache data: use extremely low TTLs and ensure fast delivery with anycast </li></ul><ul><li>High performance managed DNS (Dynect Platform) easily handles low TTLs </li></ul>
    15. 15. Load Balancing Options <ul><li>Externally measured availability </li></ul><ul><li>Externally measured latency </li></ul><ul><ul><li>Real Time Traffic Management </li></ul></ul><ul><li>Externally exposed internal metrics </li></ul><ul><ul><li>Database load </li></ul></ul><ul><li>Internal decisions </li></ul><ul><ul><li>Internal monitoring, internal logic, Dynect API calls </li></ul></ul>
    16. 16. Best Practice for Availability and Performance <ul><li>Multiple geographic regions </li></ul><ul><li>Each with a local load balancer </li></ul><ul><ul><li>Enables rapid local failover for isolated, local incidents </li></ul></ul><ul><ul><ul><li>Server crash, disk failure </li></ul></ul></ul><ul><li>Global Server Load Balancing via Dynect Traffic Management </li></ul><ul><ul><li>Manage traffic to geographic regions </li></ul></ul><ul><ul><li>Enables rapid global failover for systemic incidents </li></ul></ul><ul><ul><ul><li>Upstream transit, power </li></ul></ul></ul>
    17. 17. <ul><li>twitter.com </li></ul><ul><li>Web 2.0 </li></ul><ul><li>Rapid growth </li></ul><ul><li>Scalability and reliability </li></ul><ul><li>Monitor and reduce outages </li></ul><ul><li>Unpredictable demands on infrastructure </li></ul>128.121.146.100 http://dyn.com/enterprise/case-studies/twitter-case-study
    18. 18. <ul><li>audiencescience.com </li></ul><ul><li>Strong and open relationship </li></ul><ul><li>High SLA with proven reliability </li></ul><ul><li>Eliminate hardware </li></ul><ul><li>Cost effective and flexible partnership built for the long-term </li></ul><ul><li>Increased speed with geographic load balancing </li></ul>216.223.0.230
    19. 19. <ul><li>cnbc.com </li></ul><ul><li>Geographic Traffic Management </li></ul><ul><li>CDN Load Balancing, Cost Control </li></ul><ul><li>Performance-driven; NBCU IT leader http://bit.ly/aI0Ef9 </li></ul><ul><li>Flexible, nimble, reactive partner </li></ul><ul><li>Custom Product Development </li></ul><ul><li>DNS experts: credible, stable and long-term partnership </li></ul>207.46.150.45 CNBC Blog Post from High Scalability http://bit.ly/aI0Ef9
    20. 20. <ul><li>37signals.com </li></ul><ul><li>Redundancy, reliability and failover </li></ul><ul><li>Uptime at all times </li></ul><ul><li>Virtual company dependent on web systems </li></ul><ul><li>Sole customer interaction is online </li></ul><ul><li>Above average number of domains </li></ul><ul><li>Experts - Support </li></ul>72.32.62.117 http://dyn.com/enterprise/case-studies/37signals-case-study
    21. 22. http://dyn.com <ul><li>Internet Infrastructure (IaaS) DNS & Email Experts </li></ul><ul><li>Follow us on Twitter </li></ul>@DynInc VISIT US AT INTEROP BOOTH 715

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