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Social Media &
New Years Resolutions
@TaylorCorrado
What did you
learn today?

@TaylorCorrado
My favorite social media
case study from 2013
@TaylorCorrado
@TaylorCorrado
“We knew we should be on
Facebook,
but in our beginning years we
struggled with how to use this tool
most effectively.”
-K...
2009

2012

@TaylorCorrado
“After struggling to ‘get’ Facebook for so long, something
really clicked for us – and that was, we needed to
create conte...
Chh-chh-ch-changes…
• Post less often, but more noteworthy (and share-worthy) content.
• Cut post text to three lines or l...
@TaylorCorrado
70,952 likes to date

Hundreds of shares, likes,
and comments on every post.
@TaylorCorrado
TAYLOR
CORRADO
Head of Nonprofit
Marketing, HubSpot
@TaylorLCorrado
nonprofits

into new constituents.

@TaylorCorrado
@TaylorCorrado
HubSpot’s
Nonprofit Team
Did You Make A
I have 10 to choose from…
#1 - Stop
asking your
donors to
marry you on
the first date.

@TaylorCorrado
#2 - Create and
follow an editorial
calendar.

@TaylorCorrado
@TaylorCorrado
#3 - Start telling stories with a blog.

@TaylorCorrado
#4 - Commit to
creating one or
two videos this
year.
@TaylorCorrado
#5 - Incorporating crowdfunding
into your fundraising strategy.

@TaylorCorrado
@TaylorCorrado
#6 - Develop a Millennial persona.

@TaylorCorrado
#7 - Show the impact and
result of your organization’s
work.

@TaylorCorrado
@TaylorCorrado
#8 - Make your mission
tangible by productizing
your appeals.
@TaylorCorrado
#9 - Define or redefine your
organization’s brand and voice.

@TaylorCorrado
#10 - Optimize your website for
search egine optimization (SEO).

@TaylorCorrado
Lets Make a Resolution!
Take out your phone, open Twitter,
and tweet:
My resolution for this year is to help my nonprofit
______________. What’s y...
Hubspot.com/nonprofit
s
TAYLOR CORRADO
@TaylorLCorrado
tcorrado@hubspot.com
Questions?
Non-Profit Social Media Resolutions - Taylor Corrado of Hubspot
Non-Profit Social Media Resolutions - Taylor Corrado of Hubspot
Non-Profit Social Media Resolutions - Taylor Corrado of Hubspot
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Non-Profit Social Media Resolutions - Taylor Corrado of Hubspot

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Check out these amazing slides from Taylor Corrado, Hubspot's Non-Profit Marketing Manager, assembled for her closing keynote at Dyn's Social Media Bootcamp for Non-Profits event.

Published in: Marketing, Technology, Business
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Non-Profit Social Media Resolutions - Taylor Corrado of Hubspot

  1. 1. Social Media & New Years Resolutions @TaylorCorrado
  2. 2. What did you learn today? @TaylorCorrado
  3. 3. My favorite social media case study from 2013 @TaylorCorrado
  4. 4. @TaylorCorrado
  5. 5. “We knew we should be on Facebook, but in our beginning years we struggled with how to use this tool most effectively.” -Kristen Thies, Digital Communications Strategy Manager, St. Baldrick’s Foundation
  6. 6. 2009 2012 @TaylorCorrado
  7. 7. “After struggling to ‘get’ Facebook for so long, something really clicked for us – and that was, we needed to create content that people love and want to share.” -Kristen Thies @TaylorCorrado
  8. 8. Chh-chh-ch-changes… • Post less often, but more noteworthy (and share-worthy) content. • Cut post text to three lines or less. • Switched to higher quality, properly formatted images. • Status updates link back to blog posts WITH an image (not just the link). • Use campaign tracking in Google Analytics to see traffic from Facebook. @TaylorCorrado
  9. 9. @TaylorCorrado
  10. 10. 70,952 likes to date Hundreds of shares, likes, and comments on every post. @TaylorCorrado
  11. 11. TAYLOR CORRADO Head of Nonprofit Marketing, HubSpot @TaylorLCorrado
  12. 12. nonprofits into new constituents. @TaylorCorrado
  13. 13. @TaylorCorrado
  14. 14. HubSpot’s Nonprofit Team
  15. 15. Did You Make A
  16. 16. I have 10 to choose from…
  17. 17. #1 - Stop asking your donors to marry you on the first date. @TaylorCorrado
  18. 18. #2 - Create and follow an editorial calendar. @TaylorCorrado
  19. 19. @TaylorCorrado
  20. 20. #3 - Start telling stories with a blog. @TaylorCorrado
  21. 21. #4 - Commit to creating one or two videos this year. @TaylorCorrado
  22. 22. #5 - Incorporating crowdfunding into your fundraising strategy. @TaylorCorrado
  23. 23. @TaylorCorrado
  24. 24. #6 - Develop a Millennial persona. @TaylorCorrado
  25. 25. #7 - Show the impact and result of your organization’s work. @TaylorCorrado
  26. 26. @TaylorCorrado
  27. 27. #8 - Make your mission tangible by productizing your appeals. @TaylorCorrado
  28. 28. #9 - Define or redefine your organization’s brand and voice. @TaylorCorrado
  29. 29. #10 - Optimize your website for search egine optimization (SEO). @TaylorCorrado
  30. 30. Lets Make a Resolution!
  31. 31. Take out your phone, open Twitter, and tweet: My resolution for this year is to help my nonprofit ______________. What’s your resolution? #social4good @TaylorLCorrado
  32. 32. Hubspot.com/nonprofit s
  33. 33. TAYLOR CORRADO @TaylorLCorrado tcorrado@hubspot.com
  34. 34. Questions?

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