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3 Ways To Increase Revenue With Targeted Emails

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In this webinar Dyn experts Steve Wheeler and Scott Grant pair with Command IQ’s CEO Noah Jessop to discuss the importance of deliverability, and explain why targeted email campaigns will help drive your bottom line. The brief overview covers the importance of intent messaging, drip marketing, cart abandonment and re-engagement tactics in reaching your prospective clients. Watch it now on-demand!

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3 Ways To Increase Revenue With Targeted Emails

  1. 1. 3 Ways to Increase Revenue with Targeted Emails How deliverability best practices and high-ROI campaigns work together. +
  2. 2. Pg. 2 Your Presenters: Steve Wheeler Dyn / Director of Deliverability swheeler@dyn.com Noah Jessop CommandIQ / CEO/Founder noah@commandiq.com Scott Grant Dyn / Product Marketing Manager sgrant@dyn.com
  3. 3. Pg. 3 First, Why Does Deliverability Matter?
  4. 4. Pg. 4 Large mailbox providers track recipient engagement
  5. 5. Pg. 5 Targeted campaigns = • Less sending • Less cost • Fewer unsubs A Virtuous Cycle More Inboxing More Engagement
  6. 6. Pg. 6 List Management • Some data collected at signup • Opens and clicks as the only behavioral data points • One-to-many messaging Highly Targeted Campaigns • many behavioral data points, not just email • more campaigns; smaller scale per campaign • near real-time adjustments when needed • customized messaging per user Target, Automate, Learn
  7. 7. Pg. 7 We’d love your feedback. Thanks!
  8. 8. Pg. 8 Targeted vs. non-targeted • 400% CTR increase • 80% Revenue increase Results!
  9. 9. Pg. 9 And now, the 3 ways of increasing revenue
  10. 10. Pg. 10 Cart Abandonment & Other Intent Messaging • Email is a powerful tool for personalized messaging at scale • Easy messaging to set up • Still underutilized by many online retailers ONE:
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  12. 12. Pg. 12 Welcome/drip/on-boarding marketing • A natural next step for double opt-in • Present the next CTA: don’t just “set it and forget it • Set up drip marketing, cross-sell, upsell TWO:
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  15. 15. Pg. 15 Inactivity/re-engagement • Perfect for games/apps • Based on account usage/logins • Drastic changes in activity frequency THREE:
  16. 16. Pg. 16 C.A.S.L. = Canadian Anti-Spam Law • Get proof of consent for all recipients • Know the difference between implied and express consent • Provide an unsubscribe in every commercial electronic message
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  20. 20. Pg. 20 How do we do this?
  21. 21. Pg. 21 We’d love your feedback. Thanks!
  22. 22. Pg. 22 Guardrails that make the process easier: • Frequency capping across campaigns → CommandIQ • Best practices for targeting → CommandIQ • Easy IP warmup → Dyn • Management of unsubs/bounces/etc → Dyn • Best practices for deliverability → Dyn Getting started with the right vendor(s)
  23. 23. Thank you for joining us. Any questions? +

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