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Measuring In-Person Recruitment Effectiveness w/ Social

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Presented at PSEWEB 2014 by Kareem Rahaman and Samantha Read

Published in: Education
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Measuring In-Person Recruitment Effectiveness w/ Social

  1. 1. Measuring In-Person Recruitment Effectiveness with Social Media Kareem Rahaman - @dynamyk Samantha Read - @prettygoodread Ryerson University – Undergraduate Admissions
  2. 2. This is Ryerson
  3. 3. ROI + Justifying investment
  4. 4. What We Used To Do
  5. 5. Ryerson Recruitment
  6. 6. Tagging
  7. 7. Logistics
  8. 8. • Over 10,000 tweets covered • Over 1700 tagged • Over 300 with multiple touchpoints • 78% of those with multiple touchpoints accepted • 41% with one touchpoint accepted Results
  9. 9. Challenges
  10. 10. Next Steps
  11. 11. Thank You!

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