Sam Growth in Students Interest Social Media Presence
Purpose of the project – justifying all activities that we do – both in-person and online Determining in person ROI by using social Justifying all activities that we do – both in person and online. Determining ROI using social media (steering committee and how to justify large spending; while ROI is often looked at with actual social media, wanted to focus on day to day activities)
Sam Surveys What we did with the data Didn’t allow for connects between events – no correlation on repeat visits
OUF Discover – November and March Break – over 5,000 registrants Campus Tours ISVs – over 1,000
Video to be embedded
Explanation of the tagging process – Hootsuite and UberVU + Radian6 Actual process Time involved
*change slide image* Despite the incredible picture our setup really only includes and iMac and extra monitor. Staffing Include Steering Committee (working together to promote events)
*add image* Challenges (lack of hashtag love, too many hashtags for some events) Two different systems - switched mid-cycle from Radian6 to UberView - way we receive data is completely different so process of mashing together was unpleasant Not everyone tweets about events; Switching Twitter handle - students now show as single participants rather than multiple events.
Sam how many actual touch points does it take to get a student to be a #ryerson2019 student. Ultimate goal! Streamlining process a lot more - improving the tagging process, dedicated staffing for tagging. More incentives for students to tweet at events - encouraging earlier follows/more active. Adding tours, ISVs and fairs to our data for a more fulsam look at all engagement points.
Measuring In-Person Recruitment Effectiveness w/ Social
Recruitment Effectiveness with
Kareem Rahaman - @dynamyk
Samantha Read - @prettygoodread
Ryerson University – Undergraduate