Online and content marketing strategy and planning templates

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Use this template to help plan your content marketing strategy and eCalendar of events. Includes content marketing, Facebook, Twitter and Pinterest

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Online and content marketing strategy and planning templates

  1. 1. Be Dynamic, 14 Lios Dubhaile, Dualla, Cashel, Co. Tipperary, IrelandTel: 062 67054 • info@bedynamic.ie • www.BeDynamic.ieSandra Hennessy T/A Be Dynamic. VAT No IE 7352843FContent Marketing Strategy & Planning TemplateUse the below table for each persona type.Month: Target market / Person 1Who is this content for? Describe them e.g.age, location, social demographic, likes,dislikes etcWhat content will you create e.g. Blog post,video, case study?What are your target key phrase?What actions do you want them to take?E.g. Purchase, Enquire, Connect, Sign up,Download, Share etcWhat are your USPs and benefits – whywould they be interested?Where are they? Google, Blogs, FB, T, LI,Email and which platforms will you publishthis content on?Facebook 6 Month Calendar and StrategyWho are you targeting – who do you want to “like” your page (breakdown by age, location etc)?Who will manage the page?
  2. 2. Be Dynamic, 14 Lios Dubhaile, Dualla, Cashel, Co. Tipperary, IrelandTel: 062 67054 • info@bedynamic.ie • www.BeDynamic.ieSandra Hennessy T/A Be Dynamic. VAT No IE 7352843FWhat is the main goal for the page?What tools will you need to help you manage your page? e.g. HootsuiteFacebook Posts/Content to Create & Share Goal(s)June 2013 e.g. Competition e.g. enter and datacollection (participantsgive permission to useemail address and mobilenumber for marketing)Build page likes by 20% -participants sharecompetitionJuly 2013August 2013Sept 2013Oct 2013Nov 2013
  3. 3. Be Dynamic, 14 Lios Dubhaile, Dualla, Cashel, Co. Tipperary, IrelandTel: 062 67054 • info@bedynamic.ie • www.BeDynamic.ieSandra Hennessy T/A Be Dynamic. VAT No IE 7352843FDec 2013Remember: you can only plan so much, you need to respond and react to what’s happening in yourmarket .Remember Facebook NFO (Edgerank) It’s about keeping engagement levels up to ensure visibilitysee http://pinterest.com/pin/136656169915489350/ andhttp://pinterest.com/pin/136656169915489349/Facebook Tasks By when By whoTwitter StrategyWho are you targeting – who do you want to follow you e.g. key influencers, industry news etc?Who will manage the account?
  4. 4. Be Dynamic, 14 Lios Dubhaile, Dualla, Cashel, Co. Tipperary, IrelandTel: 062 67054 • info@bedynamic.ie • www.BeDynamic.ieSandra Hennessy T/A Be Dynamic. VAT No IE 7352843FWhat is the main goal for Twitter and how will you achieve your goal?What tools will you need to help you manage your page? e.g. Hootsuite, TweriodTwitter Posts/Content to Share Goal(s)June 2013July 2013August 2013Sept 2013Oct 2013Nov 2013Dec 2013Twitter Tasks By when By who
  5. 5. Be Dynamic, 14 Lios Dubhaile, Dualla, Cashel, Co. Tipperary, IrelandTel: 062 67054 • info@bedynamic.ie • www.BeDynamic.ieSandra Hennessy T/A Be Dynamic. VAT No IE 7352843FPinterest StrategyWho are you targeting – who do you want to follow you e.g. key influencers, crafts people etc?Who will manage the account?What is the main goal for Pinterest and how will you achieve your goal?What tools will you need to help you manage your page? e.g. Pinalytics, PinstamaticWhat boards will you create?Who and what boards will you follow ?Who will you invite to contribute and to which boards?Pinterest Posts/Content to Share Goal(s)June 2013July 2013August 2013
  6. 6. Be Dynamic, 14 Lios Dubhaile, Dualla, Cashel, Co. Tipperary, IrelandTel: 062 67054 • info@bedynamic.ie • www.BeDynamic.ieSandra Hennessy T/A Be Dynamic. VAT No IE 7352843FSept 2013Oct 2013Nov 2013Dec 2013Pinterest Tasks By when By whoBudgetMedium BudgetFacebookTwitterPinterestTotal (6 months June – Dec 2013)

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