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Global & Australian Smartphone and Apple iOS statistics in June 2011

A summary of Australian mobile Internet and smartphone penetration along with some statistics comparing Google's Android with Apple's iOS.

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Global & Australian Smartphone and Apple iOS statistics in June 2011

  1. 1. Global & Australian Smartphone andApple iOS statistics in June 2011 image courtesy of Chris JL from
  2. 2. Mobile Internet in Australia is experiencing rapidgrowth 2010 2010 = 2011 Mobile internet usage has almost doubled in the past year, with Australians turning to their phones to access the internet even when a computer may be available. One third of Australians check emails on their handsets and more than 70 per cent access mobile entertainment and information services. source: Sensis® e-business Report September 2010 2
  3. 3. Smartphone and mobile Internet usage is highwith amongst the < 30 yrs age group 67% 14-17 Yrs 90% 66% 18-19 Yrs 100% 60% 20-29 Yrs 97% 50% 30-39 Yrs 98% 41% 40-49 Yrs 96% 24% 50-64 Yrs 98% 7% 65+ Yrs 63% Have mobile and used to access the Internet Have mobile phone Australian smartphone Almost half of mobile phone Over 60% of 18-29 year oldsshipments rose by 67% (year on users in Australia have Internet are using mobile internet,year) in the third quarter of 2010. enabled phones and about 26% while half of Australians in theirOver 60% of new mobiles are access the Internet from their 30s are using mobile web. now smartphones. mobile phone each day. source: Sensis® e-business Report September 2010 3
  4. 4. Australians use mobile Internet for a broadrange of activities The most popular activities Australians are undertaking specifically using mobile Internet are: 1. looking for maps and directions (67%) 2. looking for weather information (64%) 3. browsing new sites (59%) 4. looking for products and services (56%) 5. using a social network site (56%) 6. checking sports results (46%) 7. looking for suppliers (45%) 8. downloading a mobile app (42%) 9. using a satellite navigation (40%) 10. downloading video content (35%) source: Sensis® e-business Report September 2010 4
  5. 5. In the US, Apple’s iOS still enjoys a healthy leadto Google’s Android iPad, iPhone, iPod Phones, Tablets Touch 37.9m 23.8m people people reached reached source: comScore via April 2011 5
  6. 6. Australia has one of the highest penetration ofApple iOS in the world Top 5 countries with highest Apple iOS (iPhone, iPod Touch, iPad) market penetration: 1. Singapore 2. Australia 3. United Kingdom 4. Switzerland 5. United States of America source: AdMob &, June 2010 6
  7. 7. Apple is number 1 as three in five new mobilesare now smartphones Australian smartphone market share as at September 2010: 1. Apple’s iOS (36.5%) 2. Nokia’s Symbian (30.5%) 3. Google’s Android (21.6%) Market observations since September show that Android continues to aggressively capture market share whilst in February, Nokia announced that it would migrate away from Symbian to Windows Phone 7. source: IDC, December 2010 7
  8. 8. software development studio CONTACT USiPhone & iPad apps dynamicclarity.comweb apps for browsers @dynamicclaritydigital strategy & planning facebook/com/dynamicclarityoutsourced CTO-CIO