Maximize – CEMP:<br />Wizz Air Christmas Campaign<br />Effectiveness improvement with retargeting<br />Online campaign cas...
The retargeting<br />The essence of retargeting is that, those users who showed interest during the campaign period toward...
3<br /><ul><li>Reaching the consumer in the consideration phase
Improving conversion rate
Decreasing the cost of obtaining a client
Upcoming SlideShare
Loading in …5
×

2010.03.01 Wizzair Chrismas Casestudy

854 views

Published on

Maximize – CEMP:
Wizz Air Christmas Campaign

Effectiveness improvement with retargeting
Online campaign case-study

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
854
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
4
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

2010.03.01 Wizzair Chrismas Casestudy

  1. 1. Maximize – CEMP:<br />Wizz Air Christmas Campaign<br />Effectiveness improvement with retargeting<br />Online campaign case-study<br />Márkaérték- és multiplatform kutatás 2009<br />Ziegler Gábor<br />2009. szeptember<br />01. March 2010<br />
  2. 2. The retargeting<br />The essence of retargeting is that, those users who showed interest during the campaign period towards the advertised product, in this case they visited wizzair.com, but did not purchase, we show them uniquely targeted (retargeted) advertisements.<br />During Wizz Air’sChristmas campaign together with their agency Maximize, we used retargeting to maximize the airplane tickets order.<br />2<br />More information regarding retargeting: http://cemp.hu/hu/reklamhatekonysag-novelese-retargetinggel<br />
  3. 3. 3<br /><ul><li>Reaching the consumer in the consideration phase
  4. 4. Improving conversion rate
  5. 5. Decreasing the cost of obtaining a client
  6. 6. Increasing ROI
  7. 7. Connecting with the consumer</li></ul>The benefits of retargeting<br />demographically and thematically targeted advertisement<br />uniquely retargeted advertisement<br />Give a city aspresent!<br />Areyousureyoudonotgive a city aspresent?<br />
  8. 8. Retargeting Offer<br />from the 1st of March 2010:<br /><ul><li>If an order exceeds 2,5 million HUF (advertised price) you will get 50.000 retargeted Ad Views without any additional charge, every other AV is 7 HUF each.
  9. 9. If an order exceeds 500.000 HUF (advertised price) every retargeted AV is 7 HUF (advertised price)</li></ul>4<br />Prices exclude VAT, and it is valid until further notice.<br />More information regarding retargeting:http://cemp.hu/hu/reklamhatekonysag-novelese-retargetinggel<br />
  10. 10. sales@cemp.hu<br />www.cemp.hu<br />5<br />

×