Earth Resources: The Dynamics of the Solar Energy Industry
The Dynamics of The
Solar Energy Industry
By Dylan Finelli
For Earth Resources
Earth Resource: The Sun
The sun is one of the Earth’s greatest resources and it is
expected to shine for the next several billions of years.
Solar power utilizes the sun as an energy source by
converting sunlight into electricity (Solar Photovoltaic).
No waste materials produced
No CO2 emission
100% environmentally friendly
Solar linked to “Going Green”
The solar energy industry is continuing to expand as
home owners and big businesses across the country are
increasingly installing and utilizing solar energy.
Newly created demand for solar energy services
including development, installment and maintenance of
solar systems. Thus leading to new career opportunities.
Need for capital investment in order for solar energy
technology to continue to advance, and for the industry
Businesses Using Solar
Major US companies are utilizing solar energy by
installing photovoltaic solar panels on the rooftops of
their facilities, reducing their operating costs.
Businesses using solar energy have created a positive
representation of their brand. This is known as “Green
Green Branding is marketing strategy used by
businesses to get the public to associate their company
with an environmentally friendly label.
America’s Top Brands Have
Top 10 (ranked by cumulative solar energy capacity)
Johnson n Johnson
Support these businesses as they support our enviornment!
Install Solar PV panels at your home or business and
save money by reducing energy cost and…
Message to Homeowners: Enjoy the payout from
Reverse Metering, which occurs when electricity is
produced beyond the needs of the residence and fed
into the public energy system. Payment is received for
this energy contribution.
Message to Business owners: Experience the benefits
of utilizing Green Branding techniques to promote your
New Exciting Career
Educational organizations such as Solar Energy
International, who is the nations leading solar training
organization, offer certifications in solar technology and
lead students to careers in the renewable energy
Cooperations like Standard Solar, Inc. directly provide
jobs to certified laborers (graduates of SEI and alike) in
the solar industry. These companies develops and
installs solar electric systems to power homes,
businesses, schools and government buildings.
Solar Energy Industry is an
The need for capital investment has attributed the Solar
Energy industry as an “Emerging Market”.
As defined, an Emerging Market is a market with business
activity in the process of rapid growth and industrialization.
Investments have been made by major cooperations
including Goldman Sachs and Google, who have invested
over $4 billion, and over $1 billion respectively.
In total over six hundred billion dollars has been invested in
the solar energy industry.
Technologies are becoming more competitive with
traditional fossil fuels as they are becoming more
Solar3D, Inc. is on the verge of developing a
breakthrough 3‐dimensional solar cell technology to
maximize the conversion of sunlight into electricity
making solar cells dramatically more efficient and
decreasing the per watt cost.
Technology advancements have already made solar
energy more affordable. A few years ago solar cost
about $90 per watt, this year it cost less than a dollar
“Go Green” Today!
YOU can support the solar energy industry, and
the nations movement towards Going Green by
INSTALLING solar at your home or business
INVESTING in the solar market
WORKING in the solar industy
Decide what Solar Solution is best for you!