Weight Loss Resort? Newest aspect of the resort Industry! Combines the dreaded thought of losing weight with the ambiatic feel of a resort atmosphere.
Historical Overview Originally known as “Fat Camps”, weight loss resorts have come a LONG way from there humble beginnings back in the late 1800’s. These resorts cater specifically to the obese demographic, no matter the age. The first ever “fitness spa”, The Ashram, debuted in California in 1974, brandishing a grueling weight loss/fitness regimen and combining with Tucsons Canyon Ranch in 1979 to create the first ever Weight loss “Camp”. Then by 1997, innovative U.S. doctors began to introduce "medical spas," combining Western and holistic medicine in a luxurious, spa-inspired environment. And it never slowed down!
The Impact! Now more than ever, Weight Loss Resorts are being built in huge quantities. Simply put, there’s a demand, and investors are very eager to see the outcome. Since 2011, there have been plans to build more than 25 various resorts in the U.S alone. And with Resorts like Sandal’s Fitness, and “New Life’s” being booked throughout the year, who knows how many more we’ll see in the coming years!
Why a Weight Loss Resort? WhyNow? Lets look at some figures: Now more than ever, Americans are struggling with obesity. In fact, according to a recent study, almost 75 million adults in America are considered to be obese! Weight control is also one of the leading psychological downfalls that us humans think about on a daily basis. And when asked about solutions, almost 85% of people in a recent study said that would pay various amounts of money to help shed the extra weight! It’s something that citizens from all financial walks of life can agree on!
Let’s think about it.. Psychology has proven that Lets talk cash.. weight control is one of the Marketdata, a market average thoughts that most research firm that has obese Americans think tracked diet products and programs since 1989 about on a daily basis. released findings in its And people love resorts biennial study stating that in right? SO.. Why not pair the 2011, the estimate size of the dreaded thought of losing U.S. weight loss market was at $55 billion. And since, It is weight with the ambiance of now estimated to have a resort? reached over $60 Billion in 2012.
How much does a week at anaverage Weight Loss Resort cost? Results..Lower End Resort (New Life’s Weight Loss Resort) - Week-long packages range from $1,000 to $4,000.Middle Level Resort (Sandal’s Fitness Resort) - Week-long packages range from $2,000 to $5,000.Higher End Resort (INSPIRE Fit Resorts) -2 Week-long Packages range from $7,000 to $14,500.
Case Examples A couple Weight Loss Resorts that have been showing very promising results and a substantial ROI (Return On Investment) since their recent openings are..- New Life’s Weight Resort - Located in Killington, Vermont. - One of America’s premiere AND affordable weight loss resorts.-Inspire Fit Resorts Located in Park City, Utah Has shown consistent increase in membership since debuting in 2011.
Case #1 New Life Weight Spa Located in Killington, Vermont, New Life is a prime example of what this up and coming trend is all about. Originally established in 1999 as a camping resort, this Company has taken the initiative to make a switch to the Weight Loss Side of things. They went after the right demographics by using intuitive marketing techniques along with pricing their rates accordingly to establish the right customer base. They’re backing of investors were quick to act and they were rewarded heavily for it, because after the first year of business, New Life’s memberships almost quadrupled in size. They also incorporate people from all walks of the financial road. With payment plans that make it affordable for almost everyone.
Case #2 Inspire Fit Resorts Located in Park City Utah, and originally developed in 2009, Inspire was built specifically as a weight loss resort. But This resort is a tad different from the rest. Sure you may lose some weight, but the goal at Inspire is to learn how to develop a healthier lifestyle. And that’s exactly what they do. With a 5 star rating, Inspire is a perfect example of a trend setting weight loss resort. Now it may be a little more pricey than your average weight loss resort, but the countless reservations, and the successfulness speaks for itself.
Potential? Oh Yeah! With weight loss and obesity being the huge factors that they are when it comes to pressing issues facing society, and with more and more people wanting to be younger and more “In”, we can’t see weight loss resorts going anywhere but up in the near future! And if statistics are a sign of anything, The weight loss resort industry is something we’ll be seeing a lot more of in the coming years!
Maintaining the Advantage!With Weight loss resorts being one of the newest trends in thehospitality industry, and the titans of these resorts looking toget better and expand everyday, there is no second guesswhen it comes to the fact that this industry IS takingadvantage! Look foward to seeing more of Weight LossResorts in the future!
Premier Fitness Camp - WeightLoss Resort in Utah - Welcome! http://www.youtube.com/watch?v=AIGL1qZxo1s
References David J. Sangree (2012). Weight Loss Are A Boon for Developers. [ONLINE] Available at: http://www.hospitalitynet.org/news/154000392/4057743.html. [Last Accessed 09/27/2012]. Dr. Ronald Sha, interim executive director at the Duke University Diet and Fitness Center in Durham, N.C. Interviewer 10/01/12. Hilton Head Health (2012). Head Health Weight loss spa. [ONLINE] Available at: http://www.hhhealth.com/. [Last Accessed 09/27/2012]. Inspire Fit Resorts (2012). Lose Fat or your money back 100% guaranteed. [ONLINE] Available at: http://www.inspirefitresorts.com/. [Last Accessed 09/27/2012]. Biggest loser resort (2012). biggest loser resort. [ONLINE] Available at: http://www.biggestloserresort.com/. [Last Accessed 09/27/2012]. premier fitness camp weight loss resort (march 8th 2011). premier fitness camp weight loss resort. [ONLINE] Available at: e.g. http://www.microsoft.com. [Last Accessed 09/27/2012].