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Social Media for BYU Alumni chapters

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Some tips for using social media . . .

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Social Media for BYU Alumni chapters

  1. 1. Harnessing the power of social media to increase chapter awareness & engagement
  2. 2. Text “dyejo” to 50500
  3. 3. 3
  4. 4. SOCIAL MEDIA 101
  5. 5. 7
  6. 6. 8 Platforms we’ll discuss
  7. 7. 10 Social Media 101 Facebook • Over 2 billion users—the most popular social media site • Interact by posting updates, articles, photos, and videos
  8. 8. 11 Social Media 101 Facebook functionality • Upload text, photos, and video -People can react through liking, commenting, and sharing • Live Streaming -Users can broadcast live video streams and interact with others in real-time
  9. 9. 12 Social Media 101 Facebook functionality • Promoted Posts -Users can pay to have their posts “sponsored” which will allow the post to appear in the desired audience’s newsfeed for a longer period of time. • Stories -Short, user-generated photo and videos that can be viewed, then will disappear after 24 hours. (Similar to Snapchat and Instagram stories.)
  10. 10. 13 Social Media 101 Facebook functionality • Page Insights -Provides metrics data, allowing users to monitor page performance
  11. 11. 15 Social Media 101 Instagram •  400 million users active daily •  Interact by posting original photos and videos
  12. 12. 16
  13. 13. 17 Social Media 101 Instagram functionality • Upload photos and video (no text-only posts) -People can react through liking and commenting • Live Streaming -Users can broadcast live video streams and interact with others in real-time
  14. 14. 18 Social Media 101 Instagram functionality • Promoted Posts -Users can pay to have their posts “sponsored” which will allow the post to appear in the desired audience’s newsfeed for a longer period of time. • Stories -Short, user-generated photo and videos that can be viewed up to two times and disappear after 24 hours. (Similar to Snapchat and Facebook stories)
  15. 15. 19 Social Media 101 Instagram functionality • Post insights on Business Accounts -Get real time metrics on how stories and posts perform throughout the day -Get insights from followers and how they interact with posts and stories -Business information (i.e. hours, location, and phone number) are easy for users to access
  16. 16. ANALYTICS
  17. 17. EVENTS
  18. 18. CONTENT CALENDAR
  19. 19. SOME BEST PRACTICES
  20. 20. 27 Social media best practices: Appreciation When social-savvy brands receive accolades from the press or do something noteworthy, they often show appreciation and gratitude in social media posts. Earlier this year, Tesla received the Best Car Award in Germany for the third year in a row, and they showed their appreciation with this tweet.
  21. 21. 28 Social media best practices: Milestones Celebrate key milestones with your audience, including reaching X users, securing X customers, reaching X downloads, securing X number of followers, anniversaries, etc. When Piktochart turned five years old, they celebrated the occasion and thank users with this tweet.
  22. 22. 29 Best practices: Brand ambassadors Specialized, a global cycling brand, has an ambassador program where they sponsor top cyclists and passionate cyclists all around the world. They even provide social media and personal branding training for their ambassadors. Their ambassadors often mention the brand and use their branded hashtag, #specializedambassador, in their Instagram posts.
  23. 23. 30 Best practices: User-generated content Use prompts and incentivize fans to create original content on social media, then share on-brand content from loyal advocates and mega-fans on the official page.
  24. 24. ADVERTISING
  25. 25. 32 Best practices: Ads Hands-on demonstration of advanced targeting capabilities with paid
  26. 26. CUSTOM AUDIENCES
  27. 27. Facebook UsersIdentified Group (e.g., BYU Alumni, etc.) Identified Group on Facebook How Custom Audiences work Identify certain key groups on Facebook
  28. 28. CRM john.smith@gmail.com jane.doe@gmail.com fredflintstone@gmail.com john.smith@gmail.com john.doe@gmail.com fredflintstone@gmail.com CRM john.smith@gmail.com john.doe@gmail.com fredflintstone@gmail.com john.smith@gmail.com jane.doe@gmail.com fredflintstone@gmail.com
  29. 29. CRM john.smith@gmail.com jane.doe@gmail.com fredflintstone@gmail.com john.smith@gmail.com john.doe@gmail.com fredflintstone@gmail.com W X Y W Z Y CRM john.smith@gmail.com jane.doe@gmail.com fredflintstone@gmail.com john.smith@gmail.com john.doe@gmail.com fredflintstone@gmail.com W X Y W Z Y
  30. 30. CRM john.smith@gmail.com jane.doe@gmail.com fredflintstone@gmail.com john.smith@gmail.com john.doe@gmail.com fredflintstone@gmail.com W X Y W Z Y CRM W X Y W Z Y
  31. 31. CRM john.smith@gmail.com jane.doe@gmail.com fredflintstone@gmail.com john.smith@gmail.com john.doe@gmail.com fredflintstone@gmail.com W X Y W Z Y CRM john.smith@gmail.com fredflintstone@gmail.com john.smith@gmail.com fredflintstone@gmail.com W X Y W Z Y
  32. 32. How could BYU Alumni use Custom Audiences? One of the biggest strengths of Custom Audiences is reaching a targeted group with a specific message at an appropriate time
  33. 33. President Samuelson “We must never forget that we figuratively eat fruit grown on trees we did not plant, drink from wells we did not dig, learn and live in buildings we did not build, and are warmed by fires for which we did not provide fuel.”
  34. 34. THANK YOU

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