Restaurant web design : Part IPromote your business with the right logo!A logo is a design or image that represents a company, brand or product. Its aim is to help peopleidentify the company with a positive customer experience. It is the basis of all future branding,advertising and communication strategies. Therefore considerable attention should be paid by thebrand owners to develop and create an image that besides being unique will stand the test of time –Remember a logo will outlive people, products and services and exist as long as a company continues tooperate.Background:The word ‘logo’ is derived from the Greek word ‘logotipos’ meaning a graphic symbol, element or icon ofa trademark or brand which is set in a unique typeface or arranged in a particular way.The three different aspects of a logo are:Logotype/ word mark /letter markIcon: symbol/trademarkSlogan: Tag lineLogos gained enormous popularity in the 19th Century after the Industrial Revolution which led toincrease in output, distribution and beginning of competitive markets. Every Company wanted to proveit was the best. Every organization wanted to outshine its competitors which surprise, surprise has notchanged. There was a huge upsurge in the market and as a result logos were created in order to enablepeople to differentiate between products, packages and labels so buyers could easily recognize theproduct they wanted.The emergence of logos brought about a revolution in the advertising world. More and more companiesbegan demanding a unique symbol that could be a part of their business for years to come. However,only affluent companies could afford their own logo, crest or emblem.
Concept:Concept is the most crucial aspect of logo design. The logo needs to undergo rigorous tests in order tocreate a unique place in the market its brand owners operate in.While deciding on what kind of logo you want, ask yourself about the kind of image you want to portrayabout your company – For example cartoons could represent a fun filled company philosophy. Neverforget that once decided upon, your logo will be a silent medium that will communicate the company’sideals and philosophy.The logo should be impressive and at the same time should not be over dramatic. The design elementsneed to be as few as possible so that the logo does not appear to be packed with different imagecomponents. It should be able to attract the customers the company wants to attract. For example,research shows that using bright colors does not create the brand confidence in finance relatedcompanies. Finance companies are advised to stick by the traditional grey, blues and reds (rememberthe bankers’ grey and blue pinstripe suits!!) by the marketing gurus! Though for every rule the punditsask you to stick by, there are highly successful designs that just do the opposite - ING’s logo with itsorange color image does exactly the opposite of what research and popular wisdom suggests but stillcreates a highly unique and recognizable symbol.It is felt that certain elements make up a credible and a high quality logo. These are:A logo should be different from your competitors. In my view there is no point being another face in thecrowd. So stand out and if you dare, be different. Sometimes breaking rules and conventions may workin your favour. Evaluate maverick design ideas and themes.It should reflect the companies business, products/services.It should be easy to compress and still uniquely retain its design elements.When finalizing your logo design think about your target market and ask these questions:1) By looking at your logo image, will they be able to guess what the company products/services are.2) Will they see the image as a representation of professional, reliable company – A company thatdelivers on its promise?
Remember the logo is not to please you but your customers. Why? Because they are the ones who payyour salaries. They are the ones who will help you buy that lovely apartment with water views!The most simple yet difficult thing to do is to ignore and forget about what your personal likes anddislikes are with respect to colors, images and font styles and try to see from your target customersegments’ point of view. Easier said than done, but if you can, you will have a logo that will berecognizable.Significance:A well designed logo can raise the image of a company it represents. It establishes the credibility of thecompany. Potential customers form an opinion of a business within seconds and the logo plays asignificant part in determining this.Each aspect of the logo’s design should be carefully analyzed in order to ensure that the right message isbeing communicated.Logos leave remarkable impressions that have a lasting and a deep impact on the hearts and minds ofthe viewers.REPRINT RIGHTS statement: This article is free for republishing by visitors provided the Author Bio box isretained as usual so that all links are Active/Linkable with no syntax changes.Hiring a web designer to come up with the custom solution that you need can set you back a fewthousand bucks. But you can do the whole thing yourself and make it drag and drop simple for merepennies with a tool like Breezy Websites. See http://breezywebsites.com for details!Restaurant web design : End of Part IProfessional XOOPS theme design - What to look for
In general, prices for theme design work will range depending on a number of factors. If you dont mindthe designer releasing the theme on their site for others to purchase, then you can expect anywherefrom $20US to $50US for your theme. If the theme must be a one of a kind theme that only you use, youcould expect to multipy the fee by <em>at least</em> 10x.Also, there is the option of finding a PSD based webiste design that you can get permission to "port" toXOOPS. Essentially, just look for a free website template that has the design you want and write theauthor asking if you are allowed to modify the template for use on your site. You may even want toinquire as to whether or not you can re-release it to the community. Make sure you get<strong>written</strong> permission to do this as the original designer has full copy rights to all imagesin the design, even if it is a "free" template.If you dont feel confident "porting" a static website template to XOOPS, there are some who specializein this an would do it for a nominal fee, usually $50-$75US depending on the complexity of thetemplate. Some have to be completely rewritten at the code level. Of course, those cost more becauseof the labor hours.It should be stated that the prices listed above are a general starting point. Depending on theexperience of the designer, the quality of their work and inflation, these prices may vary quite a bit. Buthaving a good baseline to start from never hurts when stepping up to the barganing table. ;-)An important thing to note is that you want to verify the work of the designer. Ambitious new designersmay promise to deliver, but may find they are over their heads once the project begins. Ask for a list of<strong>active</strong> sites the designer has worked on. Nothing speaks louder about the quality of adesigners work than a real <strong>live</strong> site.I hope this clears things up for anyone looking for professional XOOPS theme design services.Hiring a web designer to come up with the custom solution that you need can set you back a fewthousand bucks. But you can do the whole thing yourself and make it drag and drop simple for merepennies with a tool like Breezy Websites. See http://breezywebsites.com for details!Restaurant web design : End of Part II
Professional Web DevelopmentWeb development incorporates all areas of creating a Web site for the World Wide Web. This includesWeb design (graphic design, XHTML, CSS, usability and semantics), programming, server administration,content management, marketing, testing and deployment. The term can also specifically be used torefer to the "back end", that is, programming and server administration. There is usually more than onemember that works on a given Web Development team, each specializing in his or her own field.These days, almost everybody relies on the internet. May it be chatting, shopping, or even just for fun;people are very fond of browsing the net. But these people don’t have the slightest idea on how hard itis to create, develop, and maintain a website. All they know is that if they find the site easy to navigate,or if it is easy to find, then they will visit it. But if your site is boring, then it will remain unvisited andyour site rank will stay to zero.For web masters, it is very fulfilling if they see their site having many visitors and their page rank isincreasing. They have to think of different styles to promote their website and of course they have toupdate it at least once a month so that people who visit their site will not get tired of dropping by.Managing a website professionally seems like a forever job. And if you’re not really into it, you mightgive up easily. Most webmasters will tell you that it is not really easy to maintain and develop websitesespecially if your products or the content of your website is common. What the web master usually doesis that even if your website layout and content is generic, they make it appear like its unique and one ofa kind.If you’re a professional entrepreneur, your focus is to how you will sell the products and increase yourearnings. One way of advertising your products and/or your company is through managing a website.But being busy will hinder you to maintain it. With this, chances are your product and your company willnot be known to many people. Don’t let this happen to you. If you are really concern with the productsyou have and you want to sell it to people, use the internet! You don’t need to go through all thetroubles that maintaining a website has. There are lots of companies who offer services such as webdesign, web development, and the like. However you still need to set some criteria in choosing the bestweb development company for you, your products, and your company.
Hiring a web designer to come up with the custom solution that you need can set you back a fewthousand bucks. But you can do the whole thing yourself and make it drag and drop simple for merepennies with a tool like Breezy Websites. See http://breezywebsites.com for details!Restaurant web design : End of Part III