Turning Data Into Stories.
What is Visually?
An ecosystem for creating, sharing, and exploring data
visualizations.
create.visual.ly
marketplace.visu...
Data Visualizations Need Audience
Audiences need motivation to consume.
The main website provides a
curated source of “coo...
Start With Story
Stories make data consumable.
The data that goes into stories is
often dull. Good visualization
doesn’t j...
Crafting Stories
How do you build compelling stories?
Know the audience.
Identify the possible stories.
Balance both of th...
Google Analytics Report
Know the audience.
Early Mock-Up
History of views and current sources.
Early Mock-Up
Total visits and break-down.
Top Website Manager Stats
Be useful.
Distribution is Important
Distribution has an impact on audience.
Delivering something to
someone’s inbox weekly is a
dang...
The Global Sharknado Threat
Identify possible stories.
The Global Sharknado Threat
Background.
Searching for a Story
A Venn diagram of shark threats.
Shark
Tornado
Sharknado
Octopus
Sharktopus
OctornadoSharnadoctopus
...
Searching for a Story
A Taxonomy of Shark Media
Make It Relatable
Everyone has a home.
The Global Sharknado Threat
Startup Universe
Balance Audience, Data and Story.
Investors vs. World
Balance audience.
Target audience is investors. But
investors are interested in different
things from ...
Supportive Data Source
Balance data.
The data isn’t always there to
support the story you want to
show.
Engaging Story
Balance story.
Sometimes the story isn’t
interesting enough to everyone.
Exploring Stories
Let the user find stories themselves.
Questions
Drew Skau
drew@visual.ly
@SeeingStructure
Google Analytics Report
visual.ly/google-analytics-report
Global Shark...
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Storytelling

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The keynote presentation for CIR's TechRaking III.

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Storytelling

  1. 1. Turning Data Into Stories.
  2. 2. What is Visually? An ecosystem for creating, sharing, and exploring data visualizations. create.visual.ly marketplace.visual.ly visual.ly blog.visual.ly visual.ly
  3. 3. Data Visualizations Need Audience Audiences need motivation to consume. The main website provides a curated source of “cool stuff” for people to browse. This gives people a good source of content to share on their social networks, or just entertainment when they are bored at work.
  4. 4. Start With Story Stories make data consumable. The data that goes into stories is often dull. Good visualization doesn’t just show the data, it shows a story that’s in the data.
  5. 5. Crafting Stories How do you build compelling stories? Know the audience. Identify the possible stories. Balance both of them with data.
  6. 6. Google Analytics Report Know the audience.
  7. 7. Early Mock-Up History of views and current sources.
  8. 8. Early Mock-Up Total visits and break-down.
  9. 9. Top Website Manager Stats Be useful.
  10. 10. Distribution is Important Distribution has an impact on audience. Delivering something to someone’s inbox weekly is a dangerous game. It has to be something that doesn’t annoy, and something that provides real value. Repetitive info will be obnoxious or ignored.
  11. 11. The Global Sharknado Threat Identify possible stories.
  12. 12. The Global Sharknado Threat Background.
  13. 13. Searching for a Story A Venn diagram of shark threats. Shark Tornado Sharknado Octopus Sharktopus OctornadoSharnadoctopus But that quickly got out of hand: Dinoshark Mega Shark Two Headed Shark ...
  14. 14. Searching for a Story A Taxonomy of Shark Media
  15. 15. Make It Relatable Everyone has a home.
  16. 16. The Global Sharknado Threat
  17. 17. Startup Universe Balance Audience, Data and Story.
  18. 18. Investors vs. World Balance audience. Target audience is investors. But investors are interested in different things from the rest of the world.
  19. 19. Supportive Data Source Balance data. The data isn’t always there to support the story you want to show.
  20. 20. Engaging Story Balance story. Sometimes the story isn’t interesting enough to everyone.
  21. 21. Exploring Stories Let the user find stories themselves.
  22. 22. Questions Drew Skau drew@visual.ly @SeeingStructure Google Analytics Report visual.ly/google-analytics-report Global Sharknado Threat visual.ly/global-sharknado-threat Startup Universe visual.ly/startup-universe

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