Storytelling

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The keynote presentation for CIR's TechRaking III.

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  • Only stats that are likely to change in the timescale of a week were included. We concentrated on percent change instead of base numbers. Color shows overall performance.
  • Didn’t start with a dataset in mind, started with a general topic. Found the story, then found the appropriate dataset. Entire graphic came together in less than a week, from ideation to creation.
  • Didn’t start with a dataset in mind, started with a general topic. Found the story, then found the appropriate dataset. Entire graphic came together in less than a week, from ideation to creation.
  • Storytelling

    1. 1. rning Data Into Storie
    2. 2. What is Visually?An ecosystem for creating, sharing, and exploring data visualizations. create.visual.ly marketplace.visual.ly visual.ly blog.visual.ly visual.ly
    3. 3. Data Visualizations Need Audience Audiences need motivation to consume. The main website provides a curated source of “cool stuff” for people to browse. This gives people a good source of content to share on their social networks, or just entertainment when they are bored at work.
    4. 4. Start With Story Stories make data consumable. The data that goes into stories is often dull. Good visualization doesn’t just show the data, it shows a story that’s in the data.
    5. 5. Crafting Stories How do you build compelling stories? Know the audience. Identify the possible stories. Balance both of them with data.
    6. 6. Google Analytics ReportKnow the audience.
    7. 7. Early Mock-Up History of views and current sources.
    8. 8. Early Mock-Up Total visits and break- down.
    9. 9. Top Website Manager StatsBe useful.
    10. 10. Distribution is ImportantDistribution has an impact on audience. Delivering something to someone’s inbox weekly is a dangerous game. It has to be something that doesn’t annoy, and something that provides real value. Repetitive info will be obnoxious or ignored.
    11. 11. The Global Sharknado ThreatIdentify possible stories.
    12. 12. The Global Sharknado ThreatBackground.
    13. 13. Searching for a StoryA Venn diagram of shark threats. Shark Tornado Sharknado Octopus Sharktopus OctornadoSharnadoctopus But that quickly got out of hand: Dinoshark Mega Shark Two Headed Shark ...
    14. 14. Searching for a StoryA Taxonomy of Shark Media
    15. 15. Make It RelatableEveryone has a home.
    16. 16. The Global Sharknado Threat
    17. 17. Startup Universe Balance Audience, Data and Story.
    18. 18. Investors vs. WorldBalance audience. Target audience is investors. But investors are interested in different things from the rest of the world.
    19. 19. Supportive Data SourceBalance data. The data isn’t always there to support the story you want to show.
    20. 20. Engaging Story Balance story. Sometimes the story isn’t interesting enough to everyone.
    21. 21. Exploring StoriesLet the user find stories themselves.
    22. 22. Questions Drew Skau drew@visual.ly @SeeingStru cture Google Analytics Report visual.ly/google- analytics-report Global Sharknado Threat visual.ly/global- sharknado-threat Startup

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