If you are searching for ways to better leverage your existing resources in order to improve marketing and sales performance, the best place to start is with a direct marketing plan.Over the next few minutes, you will learn of the importance of planning and how you can develop a successful direct marketing plan for your business.
Almost as much lip service is given to the critical importance of creating a direct marketing plan as the lip service traditionally accorded God, Motherhood, and the Boy Scouts. Yet, only a small percentage of the direct response programs produced each year are preceded by effective market planning. A pessimist might say that the marketing plan is your most effective tool to avoid disaster. A positivist might say that no other single factor has as much impact on your level of profit (or loss) as does the quality of the marketing plan.
Direct Marketing Plan
Developing a Successful Direct Marketing Plan<br />Bonus:<br />10 Key Questions<br />1<br />
2<br />38 percent of marketers say new marketing campaigns are rushed to market based on the limited intuition of a few people.<br />“Marketing ROI and Measurements Benchmark Report,” Lenskold Group & MarketingProfs.com, 2005 <br />
3<br />Counterproductive top management pressure<br />Overloaded line operating staff<br />Lack of experience in strategy development<br />
10<br />Customer Profiles and Buying History<br />Buying Process<br />Description and Benefits of Products<br />Market Position, Sales History & Competition<br />Distribution and Sales<br />Financials<br />
Since 1982, DWS Associates has helped clients in a variety of industries increase sales by improving sales and marketing performance.<br />A solid foundation in direct marketing, database management, business intelligence and analytics drives our lead generation, lead management and nurturing, customer relationship management, offer optimization, retention and referral efforts.<br />The bottom-line is that our work consistently delivers highly profitable results. And our fee is always a small percentage of the results we produce for our clients.<br />To learn exactly how DWS Associates can help your organization generate profitable sales, call 651-315-7588 today.<br />About DWS Associates<br />CONTACT INFO<br />651-315-7588<br />firstname.lastname@example.org<br />www.dwsassociates.com<br />30<br />