Catalog Marketing 101 - Catalog Production
This tutorial will expose you to the most important steps involved in catalog production from planning to design, printing and finally mailing. The production process is affected by the type of catalog...B2C or B2B, the size of the catalog in terms of dimensions and numbers of pages, how the catalog will be printed, assembled and distributed. All of needs to be tied into a well detailed production plan and schedule. This tutorial will walk you through all of the important steps and things you need to consider. If you're new to catalog production or this is your organization's first catalog, it's a good step-by-step guide. If you're an experienced cataloger, you can use it as a refresher and checklist of the things that you need to constantly stay on top of in the process. All of the other factors that go into making a successful catalog, mean nothing if the final product (catalog) doesn't meet your and your customers expectations or the book is not mailed and delivered on time. This tutorial will help you manage the entire process.
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