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Blogs: What are they? And more importantly – why you should care!
A weblog, or "blog", is a personal journal on the Web. Weblogs cover as many different topics, and express as ma...
A few thoughts about public opinion So many men, so many opinions. -  Terence Too often we . . . enjoy the comfort of opin...
patmcgraw @ www.mcgrawmarketing.com
http://www.youtube.com/watch?v=mSV1nHiuwSU   patmcgraw @ www.mcgrawmarketing.com
http://www.youtube.com/watch?v=BmykFKjNpdY   patmcgraw @ www.mcgrawmarketing.com
patmcgraw @ www.mcgrawmarketing.com
So, you wanna start a blog?! Does anyone here own a boat?
THE DREAM THE REALITY patmcgraw @ www.mcgrawmarketing.com
patmcgraw @ www.mcgrawmarketing.com
patmcgraw @ www.mcgrawmarketing.com
Step 1: Decide on a niche <ul><li>Academics </li></ul><ul><ul><li>Adult Education </li></ul></ul><ul><ul><li>Brain & Learn...
Step 1: Decide on a niche <ul><li>Internet </li></ul><ul><ul><li>Blogging </li></ul></ul><ul><ul><li>Internet Marketing </...
Helpful Hint: Create a ‘Throwaway Blog’ patmcgraw @ www.mcgrawmarketing.com
Step 2: Decide on a name patmcgraw @ www.mcgrawmarketing.com
Step 3: Decide on a home User Hosted Developer Hosted Proprietary Open Source patmcgraw @ www.mcgrawmarketing.com
Step 4: Sign up for an account patmcgraw @ www.mcgrawmarketing.com
Step 5: Start Posting (aka “Welcome to writer’s block!”) patmcgraw @ www.mcgrawmarketing.com
How to Attract Readers patmcgraw @ www.mcgrawmarketing.com
What’s this? patmcgraw @ www.mcgrawmarketing.com
Looking at ‘Successful Blogs’ patmcgraw @ www.mcgrawmarketing.com
Top Corporate Sites
Dell2Direct http://en.community.dell.com/blogs/direct2dell/   patmcgraw @ www.mcgrawmarketing.com
Lenovo http://lenovoblogs.com/   patmcgraw @ www.mcgrawmarketing.com
Marriott http://www.blogs.marriott.com/   patmcgraw @ www.mcgrawmarketing.com
Higher Ed Blogs
Capella University http://www.capellacommons.com/   patmcgraw @ www.mcgrawmarketing.com
Kaplan University www.rethinkinghighereducation.com   patmcgraw @ www.mcgrawmarketing.com
The University of Chicago http://news.uchicago.edu/more/blogs.php   patmcgraw @ www.mcgrawmarketing.com
Mount Holyoke http://www.alumnae.mtholyoke.edu/blogs/blog/mount-holyoke-alumnae-quarterly   patmcgraw @ www.mcgrawmarketin...
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Blogs: What are they (and why should you care!?)

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An introduction to blogs - what are they, how to get started and why you should.

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Blogs: What are they (and why should you care!?)

  1. 1. Blogs: What are they? And more importantly – why you should care!
  2. 2. A weblog, or &quot;blog&quot;, is a personal journal on the Web. Weblogs cover as many different topics, and express as many opinions, as there are people writing them. Some blogs are highly influential and have enormous readership, while others are mainly intended for a close circle of family and friends. Source: http://technorati.com/help/blogging101.html patmcgraw @ www.mcgrawmarketing.com
  3. 3. A few thoughts about public opinion So many men, so many opinions. - Terence Too often we . . . enjoy the comfort of opinion without the discomfort of thought. - John F. Kennedy I know where there is more wisdom than is found in Napoleon, Voltaire, or all the ministers present and to come - in public opinion. - Talleyrand patmcgraw @ www.mcgrawmarketing.com
  4. 4. patmcgraw @ www.mcgrawmarketing.com
  5. 5. http://www.youtube.com/watch?v=mSV1nHiuwSU patmcgraw @ www.mcgrawmarketing.com
  6. 6. http://www.youtube.com/watch?v=BmykFKjNpdY patmcgraw @ www.mcgrawmarketing.com
  7. 7. patmcgraw @ www.mcgrawmarketing.com
  8. 8. So, you wanna start a blog?! Does anyone here own a boat?
  9. 9. THE DREAM THE REALITY patmcgraw @ www.mcgrawmarketing.com
  10. 10. patmcgraw @ www.mcgrawmarketing.com
  11. 11. patmcgraw @ www.mcgrawmarketing.com
  12. 12. Step 1: Decide on a niche <ul><li>Academics </li></ul><ul><ul><li>Adult Education </li></ul></ul><ul><ul><li>Brain & Learning </li></ul></ul><ul><ul><li>Campus Life </li></ul></ul><ul><ul><li>Colleges & Universities </li></ul></ul><ul><ul><li>Curriculum </li></ul></ul><ul><ul><li>Education Reform </li></ul></ul><ul><ul><li>Elementary Education </li></ul></ul><ul><ul><li>History </li></ul></ul><ul><ul><li>Home Schooling </li></ul></ul><ul><ul><li>Homework Help </li></ul></ul><ul><ul><li>Librarians </li></ul></ul><ul><ul><li>Literature </li></ul></ul><ul><ul><li>Mathematics </li></ul></ul><ul><ul><li>Multicultural </li></ul></ul><ul><ul><li>Reference </li></ul></ul><ul><ul><li>Research </li></ul></ul><ul><ul><li>Scholarships/Loans </li></ul></ul><ul><ul><li>Special Education </li></ul></ul><ul><ul><li>Vocational </li></ul></ul><ul><li>Animals </li></ul><ul><ul><li>Animal Rights </li></ul></ul><ul><ul><li>Breeding </li></ul></ul><ul><ul><li>Pets </li></ul></ul><ul><ul><li>Species </li></ul></ul><ul><ul><li>Research </li></ul></ul><ul><li>Arts & Entertainment </li></ul><ul><ul><li>Acting </li></ul></ul><ul><ul><li>Anime </li></ul></ul><ul><ul><li>Architecture </li></ul></ul><ul><ul><li>Artists </li></ul></ul><ul><ul><li>Books </li></ul></ul><ul><ul><li>Comics </li></ul></ul><ul><ul><li>Creative Writing </li></ul></ul><ul><ul><li>Dance </li></ul></ul><ul><li>Arts & Entertainment </li></ul><ul><ul><li>Games </li></ul></ul><ul><ul><li>Movies </li></ul></ul><ul><ul><li>Photography </li></ul></ul><ul><ul><li>Performance Art </li></ul></ul><ul><ul><li>Poetry </li></ul></ul><ul><ul><li>Radio </li></ul></ul><ul><ul><li>Television </li></ul></ul><ul><ul><li>Trends </li></ul></ul><ul><ul><li>Visual Arts </li></ul></ul><ul><li>Blog Resources </li></ul><ul><ul><li>Advertising/Monetization </li></ul></ul><ul><ul><li>Development/Coding </li></ul></ul><ul><ul><li>Plugins </li></ul></ul><ul><ul><li>Templates </li></ul></ul><ul><ul><li>Tutorials </li></ul></ul><ul><ul><li>Writing </li></ul></ul><ul><li>Business </li></ul><ul><ul><li>Career & Jobs </li></ul></ul><ul><ul><li>CEOs </li></ul></ul><ul><ul><li>Copywriting </li></ul></ul><ul><ul><li>Design </li></ul></ul><ul><ul><li>Entrepreneurship </li></ul></ul><ul><ul><li>Home Business </li></ul></ul><ul><ul><li>Human Resources </li></ul></ul><ul><ul><li>Marketing </li></ul></ul><ul><ul><li>Outsourcing </li></ul></ul><ul><ul><li>Project Management </li></ul></ul><ul><ul><li>Public Relations </li></ul></ul><ul><ul><li>Reference </li></ul></ul><ul><ul><li>Research </li></ul></ul><ul><ul><li>Sales </li></ul></ul><ul><ul><li>Small Business </li></ul></ul><ul><ul><li>Training </li></ul></ul><ul><ul><li>Unemployment </li></ul></ul><ul><li>Communications/Personality </li></ul><ul><ul><li>Advice </li></ul></ul><ul><ul><li>Debate </li></ul></ul><ul><ul><li>Humor </li></ul></ul><ul><ul><li>Multimedia </li></ul></ul><ul><ul><li>Photo Blog </li></ul></ul><ul><ul><li>Podcasting </li></ul></ul><ul><ul><li>Video Blogging </li></ul></ul><ul><li>Computers </li></ul><ul><ul><li>Hardware & Software </li></ul></ul><ul><ul><li>Privacy </li></ul></ul><ul><ul><li>Security </li></ul></ul><ul><ul><li>Tutorials </li></ul></ul><ul><li>Crafts </li></ul><ul><ul><li>Crochet </li></ul></ul><ul><ul><li>Beading </li></ul></ul><ul><ul><li>Ethnic Crafts </li></ul></ul><ul><ul><li>Fabric Arts </li></ul></ul><ul><ul><li>Glass Arts </li></ul></ul><ul><ul><li>Home Decorating </li></ul></ul><ul><ul><li>Jewelry Making </li></ul></ul><ul><ul><li>Kids Crafts </li></ul></ul><ul><ul><li>Knitting </li></ul></ul><ul><ul><li>Leather Work </li></ul></ul><ul><ul><li>Mosaic </li></ul></ul><ul><ul><li>Needlework </li></ul></ul><ul><ul><li>Paper Crafts </li></ul></ul><ul><ul><li>Pottery </li></ul></ul><ul><ul><li>Scrapbooking </li></ul></ul><ul><ul><li>Sewing </li></ul></ul><ul><ul><li>Soap Making </li></ul></ul><ul><ul><li>Spinning </li></ul></ul><ul><ul><li>Stamping </li></ul></ul><ul><ul><li>Weaving </li></ul></ul><ul><ul><li>Woodworking </li></ul></ul><ul><li>Environment </li></ul><ul><ul><li>Activism </li></ul></ul><ul><ul><li>Ecosystems </li></ul></ul><ul><ul><li>Environmental Education </li></ul></ul><ul><ul><li>Global Warming </li></ul></ul><ul><ul><li>Green Living </li></ul></ul><ul><ul><li>Industry </li></ul></ul><ul><ul><li>Nature </li></ul></ul><ul><ul><li>Weather </li></ul></ul><ul><li>Events </li></ul><ul><ul><li>Business </li></ul></ul><ul><ul><li>Conferences </li></ul></ul><ul><ul><li>Event Planning </li></ul></ul><ul><ul><li>Local </li></ul></ul><ul><ul><li>Niche </li></ul></ul><ul><ul><li>Recreational Events </li></ul></ul><ul><ul><li>Seminars </li></ul></ul><ul><ul><li>Web Events </li></ul></ul><ul><ul><li>Weddings </li></ul></ul><ul><li>Food & Drink </li></ul><ul><ul><li>Baking </li></ul></ul><ul><ul><li>Cake Decorating </li></ul></ul><ul><ul><li>Dining </li></ul></ul><ul><ul><li>Entertaining </li></ul></ul><ul><ul><li>Healthy Eating </li></ul></ul><ul><ul><li>International </li></ul></ul><ul><ul><li>Organic Cooking </li></ul></ul><ul><ul><li>Recipes </li></ul></ul><ul><ul><li>Wine </li></ul></ul><ul><li>Health/Well Being </li></ul><ul><ul><li>Addictions & Recovery </li></ul></ul><ul><ul><li>Allergies </li></ul></ul><ul><ul><li>Alternative Health </li></ul></ul><ul><ul><li>Breastfeeding </li></ul></ul><ul><ul><li>Coaching </li></ul></ul><ul><ul><li>Dieting </li></ul></ul><ul><ul><li>Disabilities </li></ul></ul><ul><ul><li>Diseases </li></ul></ul><ul><ul><li>Fitness </li></ul></ul><ul><ul><li>Genetics </li></ul></ul><ul><ul><li>Healing </li></ul></ul><ul><ul><li>Infertility </li></ul></ul><ul><ul><li>Medicine </li></ul></ul><ul><ul><li>Meditation </li></ul></ul><ul><ul><li>Men’s Health </li></ul></ul><ul><ul><li>Mental Health </li></ul></ul><ul><ul><li>Personal Care </li></ul></ul><ul><ul><li>Psychiatry </li></ul></ul><ul><ul><li>Psychology </li></ul></ul><ul><ul><li>Public Health </li></ul></ul><ul><ul><li>Stress </li></ul></ul><ul><ul><li>Smoking </li></ul></ul><ul><ul><li>Suicide Prevention </li></ul></ul><ul><ul><li>Women’s Health </li></ul></ul><ul><li>Home & Garden </li></ul><ul><ul><li>Antiques </li></ul></ul><ul><ul><li>Construction </li></ul></ul><ul><ul><li>Interior Design </li></ul></ul><ul><ul><li>Gardening </li></ul></ul><ul><ul><li>Holidays </li></ul></ul><ul><ul><li>Home Repair </li></ul></ul><ul><ul><li>Homemaking </li></ul></ul><ul><ul><li>Landscaping </li></ul></ul><ul><ul><li>Kitchen & Bath </li></ul></ul><ul><ul><li>Organizing </li></ul></ul>patmcgraw @ www.mcgrawmarketing.com
  13. 13. Step 1: Decide on a niche <ul><li>Internet </li></ul><ul><ul><li>Blogging </li></ul></ul><ul><ul><li>Internet Marketing </li></ul></ul><ul><ul><li>Programming </li></ul></ul><ul><ul><li>Social Networking & Media </li></ul></ul><ul><ul><li>SEO/SEM </li></ul></ul><ul><ul><li>Web Design </li></ul></ul><ul><ul><li>Web Development </li></ul></ul><ul><ul><li>Web 2.0 </li></ul></ul><ul><li>Industries </li></ul><ul><ul><li>Advertising </li></ul></ul><ul><ul><li>Agricultural </li></ul></ul><ul><ul><li>Architecture </li></ul></ul><ul><ul><li>Automotive </li></ul></ul><ul><ul><li>Broadcasting/Media </li></ul></ul><ul><ul><li>Finance </li></ul></ul><ul><ul><li>Government </li></ul></ul><ul><ul><li>Health Care </li></ul></ul><ul><ul><li>Industrial </li></ul></ul><ul><ul><li>Insurance </li></ul></ul><ul><ul><li>Investing </li></ul></ul><ul><ul><li>Law & Legal </li></ul></ul><ul><ul><li>Lending </li></ul></ul><ul><ul><li>MLM </li></ul></ul><ul><ul><li>Packaging/Paper </li></ul></ul><ul><ul><li>Property Management </li></ul></ul><ul><ul><li>Publishing </li></ul></ul><ul><ul><li>Real Estate </li></ul></ul><ul><ul><li>Telecom </li></ul></ul><ul><ul><li>Textiles </li></ul></ul><ul><ul><li>Trucking </li></ul></ul><ul><li>Music </li></ul><ul><ul><li>Artists/Bands </li></ul></ul><ul><ul><li>Awards </li></ul></ul><ul><ul><li>Composition </li></ul></ul><ul><ul><li>Genres </li></ul></ul><ul><ul><li>History </li></ul></ul><ul><ul><li>Instruments </li></ul></ul><ul><ul><li>Lessons </li></ul></ul><ul><ul><li>Lyrics </li></ul></ul><ul><ul><li>Notation/Chords/Tab </li></ul></ul><ul><ul><li>Regional </li></ul></ul><ul><ul><li>Reviews </li></ul></ul><ul><ul><li>News/Gossip </li></ul></ul><ul><li>Personal </li></ul><ul><ul><li>Children/Teens </li></ul></ul><ul><ul><li>Family </li></ul></ul><ul><ul><li>Journal </li></ul></ul><ul><ul><li>Parenting </li></ul></ul><ul><ul><li>Personal Development </li></ul></ul><ul><ul><li>Relationships </li></ul></ul><ul><li>Politics/Government </li></ul><ul><ul><li>Civil Rights </li></ul></ul><ul><ul><li>Commentary </li></ul></ul><ul><ul><li>International </li></ul></ul><ul><ul><li>Legislation </li></ul></ul><ul><ul><li>Lobbying </li></ul></ul><ul><ul><li>Military </li></ul></ul><ul><ul><li>Peace </li></ul></ul><ul><ul><li>Presidential Studies </li></ul></ul><ul><ul><li>Terrorism </li></ul></ul><ul><ul><li>War </li></ul></ul><ul><li>Pop Culture </li></ul><ul><ul><li>Beauty </li></ul></ul><ul><ul><li>Celebrity </li></ul></ul><ul><ul><li>Entertainment </li></ul></ul><ul><ul><li>Fashion </li></ul></ul><ul><ul><li>Gossip </li></ul></ul><ul><ul><li>Popular Brands </li></ul></ul><ul><ul><li>Television Shows </li></ul></ul><ul><ul><li>Trends </li></ul></ul><ul><li>Religion/Philosophy </li></ul><ul><ul><li>Denominations </li></ul></ul><ul><ul><li>Ethics </li></ul></ul><ul><ul><li>History </li></ul></ul><ul><ul><li>Metaphysics </li></ul></ul><ul><ul><li>Schools of Thought </li></ul></ul><ul><ul><li>Spirituality </li></ul></ul><ul><li>Science </li></ul><ul><ul><li>Anatomy </li></ul></ul><ul><ul><li>Anthropology </li></ul></ul><ul><ul><li>Archaeology </li></ul></ul><ul><ul><li>Astronomy </li></ul></ul><ul><ul><li>Biology </li></ul></ul><ul><ul><li>Biotechnology </li></ul></ul><ul><ul><li>Genetics </li></ul></ul><ul><ul><li>Geology </li></ul></ul><ul><ul><li>Oceanography </li></ul></ul><ul><ul><li>Physics </li></ul></ul><ul><ul><li>Research </li></ul></ul><ul><ul><li>Zoology </li></ul></ul><ul><li>Shopping </li></ul><ul><ul><li>Books </li></ul></ul><ul><ul><li>Cameras </li></ul></ul><ul><ul><li>Clothing </li></ul></ul><ul><ul><li>Coupons </li></ul></ul><ul><ul><li>Children’s Products </li></ul></ul><ul><ul><li>Fashion </li></ul></ul><ul><ul><li>Fine Living </li></ul></ul><ul><ul><li>Gadgets/Tech </li></ul></ul><ul><ul><li>Gifts </li></ul></ul><ul><ul><li>Home Décor </li></ul></ul><ul><ul><li>Music </li></ul></ul><ul><ul><li>Office </li></ul></ul><ul><ul><li>Reviews </li></ul></ul><ul><li>Society/Culture </li></ul><ul><ul><li>Adoption </li></ul></ul><ul><ul><li>Charity </li></ul></ul><ul><ul><li>Civilization </li></ul></ul><ul><ul><li>Community Development </li></ul></ul><ul><ul><li>Controversy </li></ul></ul><ul><ul><li>Criminal Justice </li></ul></ul><ul><ul><li>Death </li></ul></ul><ul><ul><li>Ethnic Issues </li></ul></ul><ul><ul><li>Family Issues </li></ul></ul><ul><ul><li>Feminism </li></ul></ul><ul><ul><li>Genealogy </li></ul></ul><ul><ul><li>GLBT </li></ul></ul><ul><ul><li>Men </li></ul></ul><ul><ul><li>Mythology </li></ul></ul><ul><ul><li>Seniors </li></ul></ul><ul><ul><li>Social Security </li></ul></ul><ul><ul><li>Violence </li></ul></ul><ul><ul><li>Volunteering </li></ul></ul><ul><ul><li>Urban </li></ul></ul><ul><li>Sports/Recreation </li></ul><ul><ul><li>Competitions </li></ul></ul><ul><ul><li>Gaming </li></ul></ul><ul><ul><li>Outdoor Recreation </li></ul></ul><ul><ul><li>Hobbies </li></ul></ul><ul><ul><li>Individual Sports </li></ul></ul><ul><ul><li>Leisure </li></ul></ul><ul><ul><li>Martial Arts </li></ul></ul><ul><ul><li>Memorabilia </li></ul></ul><ul><ul><li>Motorcycles </li></ul></ul><ul><ul><li>Pro Sports </li></ul></ul><ul><ul><li>Pro Teams </li></ul></ul><ul><ul><li>Racing </li></ul></ul><ul><ul><li>Sporting Activities </li></ul></ul><ul><ul><li>Sporting Events </li></ul></ul><ul><ul><li>Sporting Goods </li></ul></ul><ul><ul><li>Sports Heroes </li></ul></ul><ul><ul><li>Team Sports </li></ul></ul><ul><li>Technology </li></ul><ul><ul><li>Cameras </li></ul></ul><ul><ul><li>Communication Devices </li></ul></ul><ul><ul><li>Companies </li></ul></ul><ul><ul><li>Electronics/Gadgets </li></ul></ul><ul><ul><li>Engineering </li></ul></ul><ul><ul><li>Innovations </li></ul></ul><ul><ul><li>Mobile </li></ul></ul><ul><ul><li>Networking </li></ul></ul><ul><ul><li>News </li></ul></ul><ul><ul><li>Tools </li></ul></ul><ul><ul><li>Travel/Places/Local </li></ul></ul><ul><ul><li>Camping </li></ul></ul><ul><ul><li>City Guides </li></ul></ul><ul><ul><li>Destinations </li></ul></ul><ul><ul><li>International </li></ul></ul><ul><ul><li>Vacations </li></ul></ul>patmcgraw @ www.mcgrawmarketing.com
  14. 14. Helpful Hint: Create a ‘Throwaway Blog’ patmcgraw @ www.mcgrawmarketing.com
  15. 15. Step 2: Decide on a name patmcgraw @ www.mcgrawmarketing.com
  16. 16. Step 3: Decide on a home User Hosted Developer Hosted Proprietary Open Source patmcgraw @ www.mcgrawmarketing.com
  17. 17. Step 4: Sign up for an account patmcgraw @ www.mcgrawmarketing.com
  18. 18. Step 5: Start Posting (aka “Welcome to writer’s block!”) patmcgraw @ www.mcgrawmarketing.com
  19. 19. How to Attract Readers patmcgraw @ www.mcgrawmarketing.com
  20. 20. What’s this? patmcgraw @ www.mcgrawmarketing.com
  21. 21. Looking at ‘Successful Blogs’ patmcgraw @ www.mcgrawmarketing.com
  22. 22. Top Corporate Sites
  23. 23. Dell2Direct http://en.community.dell.com/blogs/direct2dell/ patmcgraw @ www.mcgrawmarketing.com
  24. 24. Lenovo http://lenovoblogs.com/ patmcgraw @ www.mcgrawmarketing.com
  25. 25. Marriott http://www.blogs.marriott.com/ patmcgraw @ www.mcgrawmarketing.com
  26. 26. Higher Ed Blogs
  27. 27. Capella University http://www.capellacommons.com/ patmcgraw @ www.mcgrawmarketing.com
  28. 28. Kaplan University www.rethinkinghighereducation.com patmcgraw @ www.mcgrawmarketing.com
  29. 29. The University of Chicago http://news.uchicago.edu/more/blogs.php patmcgraw @ www.mcgrawmarketing.com
  30. 30. Mount Holyoke http://www.alumnae.mtholyoke.edu/blogs/blog/mount-holyoke-alumnae-quarterly patmcgraw @ www.mcgrawmarketing.com

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