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Small Business
Technology Trends…
And They Are All Cloud
AN OPINIONATED GUIDE TO THE SUBJECT
DENIS S WILSON – PRESIDENT – ...
DenisWilson
Principal Consultant
DWP Information Architects Inc.
Board Member of Independent Association of
Microsoft Chan...
d
Agenda
PART 2 What are the ten small business trends that use the cloud
PART 3 How to get started
PART 1 What is Cloud a...
What is the Cloud?
The “Cloud” is a way to describe hosted
applications, services, servers… hosted
everything, that you ga...
What Cloud
products are we
using today?
We use lots’a different
cloud products today.
 Online Banking / Wells Fargo
 CRM...
“Technology leaders
far outperform their
peers in the
marketplace.”
More likely to invest in new tech
2X
15%
5x
Faster job...
Than what are the key reasons we are
afraid to adopt the cloud in our business
 We don’t know what it is, and how to figu...
So what are the
small business
trends
I am not afraid
ABANDON OR REDUCE ON-PREMISES TECHNOLOGY
1. ABANDON OR REDUCE ON-PREMISES
TECHNOLOGY
 Offices used to host an array of desktop computers,
printers, servers, netwo...
START NEW PROJECTS IN THE CLOUD
2. START NEW PROJECTS IN THE CLOUD
 If you’re happy with your current solutions, e.g. it works and it
provides value, con...
INCREASED CLOUD BACKUP AND RECOVERY
3. INCREASED CLOUD BACKUP AND DATA
RECOVERY (BDR)
 This project is a natural for the cloud. Most implementations of
on-pr...
SENSIBLE DATA ARCHIVING
4. SENSIBLE DATA ARCHIVING
 As storage costs continue to plummet, it has become the norm to
store everything and keep it ...
MOBILE TECHNOLOGY IS A MUST
5. MOBILE TECHNOLOGY IS A MUST
 As younger workers enter the workforce, they demand the ability
to run business applicati...
AUTOMATED MARKETING
6. AUTOMATED MARKETING
 The primary reason most new companies fail in the first two years (other
than under-capitalizatio...
INTEGRATED MARKETING
7. INTEGRATED MARKETING
 62% of SMB buyers are still looking for basic contact management
like ACT!, for the first step t...
CRM: SKIP THE SOCIAL BELLS AND WHISTLES
8. CRM: SKIP THE SOCIAL BELLS AND
WHISTLES
 Don’t get oversold on social media marketing. For every story of a
SMB blog t...
LEVEL THE PLAYING FIELD
9. LEVEL THE PLAYING FIELD
 It used to be software was categorized as “enterprise” or “small
business”, cloud software is...
INCREASING SECURITY AWARENESS
10. INCREASING SECURITY AWARENESS
 While the cloud brings tremendous advantages, it also brings outside
attack. Businesse...
Next steps
Contact us
Have us do a Cloud
Evaluation and Report
Then sign up for your free trial
30
Don’t leave without today’s offer:
a free Cloud Evaluation and
Report ($300 value) coupon
We are a vendor to business o...
Denis Wilson
denis@dwpia.com
866-995-4488
dwpia.com
A Microsoft Channel Partner in North and West LA, and Ventura County
Q...
Optimize. Reinvigorate. Profit.
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Small Business Technology Trends: And They Are All Cloud

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Small Business Technology Trends: And They Are All Cloud

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Small Business Technology Trends: And They Are All Cloud

  1. 1. Small Business Technology Trends… And They Are All Cloud AN OPINIONATED GUIDE TO THE SUBJECT DENIS S WILSON – PRESIDENT – DWP INFORMATION ARCHITTS
  2. 2. DenisWilson Principal Consultant DWP Information Architects Inc. Board Member of Independent Association of Microsoft Channel Partners (IAMCP) Principal Liaison for the Microsoft Community Connections initiative
  3. 3. d Agenda PART 2 What are the ten small business trends that use the cloud PART 3 How to get started PART 1 What is Cloud and how does it work
  4. 4. What is the Cloud? The “Cloud” is a way to describe hosted applications, services, servers… hosted everything, that you gain access to via the Internet. And “hosted” means, someone else owns the headaches, you rent the use of the resources you need.
  5. 5. What Cloud products are we using today? We use lots’a different cloud products today.  Online Banking / Wells Fargo  CRM / Salesforce  File Storage / Dropbox  Social Media / Facebook  Accounting / QuickBooks Online  Productivity / Microsoft 365  Apple Storage / iCloud  Telephony / Skype  Retail / Amazon
  6. 6. “Technology leaders far outperform their peers in the marketplace.” More likely to invest in new tech 2X 15% 5x Faster job growth Faster increase in annual revenues Technology as a differentiator
  7. 7. Than what are the key reasons we are afraid to adopt the cloud in our business  We don’t know what it is, and how to figure out the TCO and then the ROI  We do not understand how the new products fit our business model – can we keep our old one?  The new technologies are hard to adopt making training an issue and gain employee acceptance  We simply do not understand the language used to describe and sell the technologies
  8. 8. So what are the small business trends I am not afraid
  9. 9. ABANDON OR REDUCE ON-PREMISES TECHNOLOGY
  10. 10. 1. ABANDON OR REDUCE ON-PREMISES TECHNOLOGY  Offices used to host an array of desktop computers, printers, servers, network switches, wireless access points and firewalls. The cost of procurement and maintenance severely dented the bottom line  As IT equipment ages out, look at the cloud instead. My guess is that you can replace half of the gear in your office.  Use an expert to outline your options
  11. 11. START NEW PROJECTS IN THE CLOUD
  12. 12. 2. START NEW PROJECTS IN THE CLOUD  If you’re happy with your current solutions, e.g. it works and it provides value, consider using the cloud for new projects.  Some that you might consider are: mobility, databases of customers, or backup and data recovery. The other new kind of new projects to consider are specialty apps designed for your internal users and for your customers. Not expensive and way up on the “cool” charts.
  13. 13. INCREASED CLOUD BACKUP AND RECOVERY
  14. 14. 3. INCREASED CLOUD BACKUP AND DATA RECOVERY (BDR)  This project is a natural for the cloud. Most implementations of on-premises backup are poorly executed and maintained.  Look to the cloud for data backup, data archiving, data recovery, and disaster recovery.  However, keep two key issues in mind when choosing: total cost of service, and how quickly can the vendor deliver a recovery.  Also, as your data is your company, use a hybrid approach. Backup to local storage, and back that up to the cloud. Get an expert.
  15. 15. SENSIBLE DATA ARCHIVING
  16. 16. 4. SENSIBLE DATA ARCHIVING  As storage costs continue to plummet, it has become the norm to store everything and keep it for posterity.  Be wary of compliance issues: IRS, PCI, SOX, HIPPA, and others.  At least retain all customer information, financial records, and any company-owned intellectual property (IP) of value.
  17. 17. MOBILE TECHNOLOGY IS A MUST
  18. 18. 5. MOBILE TECHNOLOGY IS A MUST  As younger workers enter the workforce, they demand the ability to run business applications via smartphones.  Bosses and wired staff who own that latest wiz-bang computing technology want to use it. BYOD – Bring Your Own Device – has become the dominent trend.  60% of SMBs call mobile solutions critical to business
  19. 19. AUTOMATED MARKETING
  20. 20. 6. AUTOMATED MARKETING  The primary reason most new companies fail in the first two years (other than under-capitalization) is generally attributed to a lack of marketing savvy.  With a plethora of cloud-based marketing applications, SMB marketing costs are much more affordable. However, the business owner must up their game. You must understand and use best practices to market to new customers  Get an expert who knows the ins-and-outs of the new marketing.  There is a lot of hype and you need to test drive a least a couple of solutions before making your choice.
  21. 21. INTEGRATED MARKETING
  22. 22. 7. INTEGRATED MARKETING  62% of SMB buyers are still looking for basic contact management like ACT!, for the first step to sales force automation (SFA).  42% of US buyers, however, are looking for an integrated suite of multiple CRM applications.  Of those buyers, 88% want combination of sales and marketing automation. Bottom line, SMB want fuller-featured CRM to better align marketing and sales.  And further, 71% expressed a preference for a cloud-based solution.
  23. 23. CRM: SKIP THE SOCIAL BELLS AND WHISTLES
  24. 24. 8. CRM: SKIP THE SOCIAL BELLS AND WHISTLES  Don’t get oversold on social media marketing. For every story of a SMB blog that attracts lots of new customers, and a Facebook page with thousands of followers, there are many small companies whose efforts lead to nothing.  Rather than social functionality, most buyers of CRM chose integration of Outlook, Gmail, or calendar apps.  The most advantageous feature of a CRM was the automation of group calendars and tasks based on your customers.
  25. 25. LEVEL THE PLAYING FIELD
  26. 26. 9. LEVEL THE PLAYING FIELD  It used to be software was categorized as “enterprise” or “small business”, cloud software is becoming the great equalizer. Software that was only available to large companies is now available to everyone, e.g. Salesforce.com has a single-user license.  This trend will continue to speed up.  Again an expert is necessary in order to make sense of the very confusing market.
  27. 27. INCREASING SECURITY AWARENESS
  28. 28. 10. INCREASING SECURITY AWARENESS  While the cloud brings tremendous advantages, it also brings outside attack. Businesses of all sizes must pay more attention then ever to security. But don’t take a tech-only approach.  Employee training in particularly important and it pays dividends.  Showing a few PowerPoint slides over lunch time doesn’t do it. Regular and repeated training, followed by simulated attacks. Over a few weeks, you will find employees messing up will drop to near zero. It is never zero – so the need to remain vigilant remains.  “Think before you click”
  29. 29. Next steps Contact us Have us do a Cloud Evaluation and Report Then sign up for your free trial
  30. 30. 30 Don’t leave without today’s offer: a free Cloud Evaluation and Report ($300 value) coupon We are a vendor to business only, so we just ask that the service call be for your small business of 5+ PCs, and perhaps a server.
  31. 31. Denis Wilson denis@dwpia.com 866-995-4488 dwpia.com A Microsoft Channel Partner in North and West LA, and Ventura County QUESTIONS
  32. 32. Optimize. Reinvigorate. Profit.

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