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This story of conflict between innovators and established professionals in an industry is a useful illustration of some of the disruptive changes we are about to see in the health sector when the medical profession fight against technology innovations which improve public health but threaten their existing practices. What the medical profession is about to experience is akin to what has already happened in many industries, including my own previous business presentation company which for many years was a leader in corporate presentation design and production but was eventually overtaken by the way in which a combination of Microsoft PowerPoint and Data Projectors that empowered my clients to look after their own presentations in-house. This change to my industry took place around 20 years ago and undoubtedly reduced the cost and development time of corporate presentations. The innovations were costly to industry professionals like myself but the new business models for corporate presentations were an inevitable consequence of technological innovations that empowered the end user.