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Immersive technologies immersion forum


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Presentation for the November Immersion Forum organised by Martine Parry

Published in: Technology, Business
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    I’m really happy to share with you our new virtual social tour!
    This is a unique product not available anywhere else in the world!
    You can also grab points to eventually redeem it for goodies or certificate!
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    David Lafond, Urbanimmersive Inc.
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Immersive technologies immersion forum

  1. 1. Immersive TechnologiesUnique Business Opportunities and Threats Immersion Forum London November 3rd 2011 David Wortley FRSA Immersive Technology Strategies
  2. 2. The 21st century is an unprecedented period in human history full of new challenges and opportunities created by low cost on demand and ubiquitous access to both global knowledge and powerful publishing tools We are in largely uncharted waters and technologies which engage, influence, educate and above all create and sustain relationships will be critical Immersive Technology Strategies
  3. 3. Disruptive Communications Technologies Immersive Technology Strategies
  4. 4. Disruptive Communications TechnologiesThe internet is different in its scope and impact on business and society to any previous disruptive technology Immersive Technology Strategies
  5. 5. DisintermediationThe breakdown in the traditional hierarchical structures of society poses unprecedented challenges Immersive Technology Strategies
  6. 6. The ProsumerThe prosumer effect is unique in our history Immersive Technology Strategies
  7. 7. The Attention EconomyCapturing and retaining attention and loyalty are critical in today’s digital media society Immersive Technology Strategies
  8. 8. Opportunities and Threats Low entry barrier  Low entry barrier Rapid growth  Rapid decline High margins  Competition Reward  Risk Immersive Technology Strategies
  9. 9. The Thomas Cook Experience  Attractive  Accessible  AffordableThomas Cook’s recipe for success is even more valid today !! Immersive Technology Strategies
  10. 10. Immersive TechnologiesGames Virtual Worlds Social Networks Immersive Technologies are commercially very significantbecause they engage our discretionary time, attention and money – they educate, inform and influence society Immersive Technology Strategies
  11. 11. Serious Games Serious Games are not a new concept !! Immersive Technology Strategies
  12. 12. Immersive Technology Trends  Attractive  Accessible  AffordableKey Characteristics – personalisation, ambient interface, user contribution, plug and play Immersive Technology Strategies
  13. 13. E-Commerce & PersonalisationVirtual space behaviour used for profiling and personalisation to make attractive, accessible and affordable Immersive Technology Strategies
  14. 14. The Skills ChallengeDeveloping successful immersive applications requires different human skills and collaboration across multiple disciplines. These are rarely found in the same organisation. Innovation occurs across boundaries between disciplines. Immersive Technology Strategies
  15. 15. Common Language ? Multi-Disciplinary Experts speak different languagesTranslation and Mediation between disciplines is vital for common vision and understanding Immersive Technology Strategies
  16. 16. Questions Immersive Technology Strategies
  17. 17. Immersive TechnologiesUnique Business Opportunities and Threats Immersion Forum London November 3rd 2011 David Wortley FRSA Immersive Technology Strategies