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Gamification and Global Health Challenges


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Global Health Challenges such as Obesity, Diabetes, Pandemics and antibiotic-resistant viruses present a real and present danger, not just for the future of national health service provision, but also, arguably, for the future of mankind. This presentation, delivered at the Segamed 2015 conference in Nice in December 2015 focuses primarily on lifestyle related conditions such as obesity. The presentation makes the argument for a collaborative approach from all sectors of society and that the medical profession alone cannot be expected to provide solutions for problems which are essentially self-inflicted.
The presentation looks at the combination of gamification and enabling technologies and, using the analogy of a car, suggests that the human body is our vehicle for taking us through life's journey. Using technology to monitor the condition of our body and developing tools which give us the equivalent of a human sat-nav for our life journey can help to shift responsibility and power for health management towards the citizen and the communities in which we exist.

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Gamification and Global Health Challenges

  1. 1. Gamification and Disruptive Enabling Technologies to Tackle Global Health Challenges Segamed 2015 Nice December David Wortley GAETSS
  2. 2. Global Health Challenges 2
  3. 3. Global Health Challenges 3
  4. 4. Global Health Challenges 4
  5. 5. How do we Solve these Problems? ● Develop clinical solutions that prevent or manage these conditions or ● Influence industry and citizens through public policy interventions or ● Develop better personal health management solutions and practices 5
  6. 6. Clinical Solutions 6
  7. 7. Public Policy Interventions Taxes & Legislation 7
  8. 8. Public Policy Interventions Awareness and Education 8
  9. 9. Better Personal Health Management 9
  10. 10. Which is the Best Solution? Who will Provide the Solution? 10 Medical Professionals or Politicians or Citizens?
  11. 11. The Transition from Cure to Prevention It’s quite clear that the best chance we have for increasing our life spans and overall improving our health is to adjust our personal behaviours and to do so at an early age. 11
  12. 12. 12 What is Gamification? Every Human Activity can be Viewed as a Game !!
  13. 13. Gamification is NOT about ● Badges ● Points ● Rewards ● Incentives ● Prizes ● Extrinsic Motivation 13
  14. 14. Gamification IS About ● Challenge / Uncertainty ● Relationships ● Influence / Impact ● Transactions ● Intrinsic Motivation 14
  15. 15. 15 Gamification Influences Everyday Outcomes
  16. 16. 16 Gamification is a Life Skill Gamification and the ability/motivation to Gamify is embedded in the genetic make up of every living creature.
  17. 17. 17 The Gamification Lens Strategist Tactician Motivator Coach Skill Ability Motivation Self-Esteem Loyalty Passion Engagement Support Interest Awareness Knowledge Unaware Independent Self-sufficient Growing Influence and Ability to Achieve Goals
  18. 18. The Spectator Society 18 Spectators observe but do not get involved in influencing outcomes - they expect others to make interventions and solve problems
  19. 19. The Spectator Society 19 Spectators observe but do not get involved in influencing outcomes - they expect others to make interventions and solve problems
  20. 20. The Spectator Society 20 Impact of Technology on our Locus of Control ? Spectator Leader / Coach Player Fan
  21. 21. Gamification Positives ● Win-win relationships ● Mutual Development / Growth ● Reciprocity ● Empowerment ● Collaboration ● Shared Vision / Objectives ● Balance 21
  22. 22. Gamification Negatives ● Manipulation ● Abuse of Power ● One sided relationships ● Exploitation ● Emasculation ● Based solely on extrinsic motivation 22
  23. 23. 23 Why Gamification? 23
  24. 24. 24 The Attention Economy The Next Generation have very different expectations
  25. 25. Global Lifestyle Related Challenges Modern Lifestyle consequences include many negative effects which place increasing demands on available resources and threaten the sustainability of public services for future generations
  26. 26. Global Challenge – Health Obesity, Diabetes, Cancer & Cardiovascular Problems ● Sedentary lifestyle ● Convenience foods ● Comfort eating ● Inadequate exercise ● Couch potato syndrome ● Spectator society
  27. 27. Changing Lifestyles and Consumer Empowerment One of the consequences of this convenient and easy access to our daily wants and needs is a decline in the physical and mental challenges necessary for our lifelong development and health maintenance
  28. 28. What can be Done ? The consequences of a failure to address these challenges are unthinkable…..
  29. 29. Serious Games and Health Leveraging Disruptive Technology to Address Global Challenges
  30. 30. The Same but Different ! My Body is not a Temple it is a Car
  31. 31. Navigating Life’s Journey Life is like a journey from the cradle to the grave. We know the starting point and the final destination and we are aware of the places en route but we have little idea of how long the journey will last and whether the route will be easy or difficult
  32. 32. Our Body is our Journey Vehicle Our body is the vehicle that will take us to our final destination and its condition determines where we are on that journey, the nature of the journey and how long it will last. Most of us do not know or monitor our body’s condition or properly maintain it
  33. 33. Cars before Data Technology We used our human skills to get the best from our vehicles supported by knowledge professionals
  34. 34. Breakdowns and Repair The consequence of this lack of technology in older cars was more breakdowns and a reliance on garages and mechanics to diagnose problems, maintain and repair
  35. 35. Data Measurement and Visualisation Modern cars tell us oil pressure, temperature, speed, range of petrol tank, warn us of any impending problems, tell us where we are and how to get to our destination and compute new routes if we go off track
  36. 36. Lifestyle Technology Transforming Health Management Wearable and embedded technologies change the dynamics of our management like the dynamics of car health management
  37. 37. Where are We and Where can we Go? Wearable and embedded lifestyle technologies provide the tools to manage our health
  38. 38. But how can we change Personal Behaviours? 38
  39. 39. Who will Most Influence Future Health? 39
  40. 40. An Approach for Better Personal Health Gamification Enabling Technologies
  41. 41. Mobile Apps 41
  42. 42. Demonstrable Results Substantial improvements in physical and mental health are achievable
  43. 43. Before and After 2013 2013 Feb 2015
  44. 44. Demonstrable Results Empowering Personal Health Management
  45. 45. Demonstrable Results Empowering Personal Health Management
  46. 46. Measurement and Feedback 46Snapshot data Real Time data
  47. 47. Lifestyle Technology Roadmap ● Wearable or embedded consumer devices providing more advanced health metrics ● Healthcare costs linked to lifestyle behaviours ● Revolution in the healthcare ecosystem ● Use of wearable lifestyle devices for identity applications ● Growth in embedded devices that not only monitor but also control ● Shift to Personal Health Management Culture
  48. 48. Conclusion 48 Global Health Challenges will not be solved by health professionals alone - it will require engagement of all sectors of society working to a common vision enabled by Gamification strategies and technology