Immersive Technology Strategies
www.davidwortley.com
Fun ‘n Serious Games 2011
The Future of Serious Games and
Immersive T...
Immersive Technology Strategies
www.davidwortley.com
Topics
 Definition and role of Serious Games and
Immersive Technolog...
Immersive Technology Strategies
www.davidwortley.com
Definition and Role of Serious
Games and Immersive Technologies
Immersive Technology Strategies
www.davidwortley.com
Serious games have been defined as games whose
primary purpose is not...
Immersive Technology Strategies
www.davidwortley.com
Most Popular Games are Serious
Games generate passion, excitement, co...
Immersive Technology Strategies
www.davidwortley.com
Games are Immersive Experiences
They usually Involve Challenges, Rule...
Immersive Technology Strategies
www.davidwortley.com
Serious Games are NOT New
Games have always been an essential and
ubi...
Immersive Technology Strategies
www.davidwortley.com
Games are Our Personal Choice
Games are where we choose to spend our ...
Immersive Technology Strategies
www.davidwortley.com
The Secret of Success
 Attractiveness
 Accessibility
 Affordabilit...
Immersive Technology Strategies
www.davidwortley.com
Attractive, Accessible, Affordable
Immersive technologies focusing on...
Immersive Technology Strategies
www.davidwortley.com
Some Statistics
 Games industry is bigger than movie and music indus...
Immersive Technology Strategies
www.davidwortley.com
Immersive Technologies
Games Virtual Worlds Social Networks
Immersive...
Immersive Technology Strategies
www.davidwortley.com
The Importance of Immersive Technologies
Immersive Technologies are h...
Immersive Technology Strategies
www.davidwortley.com
Example Features and Applications
Immersive Technology Strategies
www.davidwortley.com
Ticking all the Boxes
Immersive Technologies have not only created hu...
Immersive Technology Strategies
www.davidwortley.com
Driving Innovation
3D rendering, image processing, broadband speed, c...
Immersive Technology Strategies
www.davidwortley.com
Learning through Games
Watch, copy, get feedback, iterate and share
Immersive Technology Strategies
www.davidwortley.com
Incubating Creativity
Bringing Science and Art together
Immersive Technology Strategies
www.davidwortley.com
Solving Complex Problems
Collaboration under Pressure
Immersive Technology Strategies
www.davidwortley.com
Harnessing Local Talent
Empowering citizens and employees
Immersive Technology Strategies
www.davidwortley.com
Building Knowledge Networks
Windows help – Get a friend to help you o...
Immersive Technology Strategies
www.davidwortley.com
Building Relationships
Using Artificial Intelligence, Geo-location, a...
Immersive Technology Strategies
www.davidwortley.com
Building Community
Intel’s Planet Blue is an internal social network
Immersive Technology Strategies
www.davidwortley.com
Connecting the Physical & Virtual
Building new ways to learn and coll...
Immersive Technology Strategies
www.davidwortley.com
Preparing for the unexpected
Simulating emergency or combat scenarios
Immersive Technology Strategies
www.davidwortley.com
Hosting Virtual and Hybrid Events
Immersive Technology Strategies
www.davidwortley.com
What are the Key Features ?
 Personalisation / relevance
 Interface...
Immersive Technology Strategies
www.davidwortley.com
Disruptive Technologies
Immersive Technology Strategies
www.davidwortley.com
Why are Immersive Technologies Disruptive ?
Immersive Technology Strategies
www.davidwortley.com
A Fantastic Time in History
Immersive Technology Strategies
www.davidwortley.com
Disruptive Communications Technologies
The internet is different in i...
Immersive Technology Strategies
www.davidwortley.com
The 21st century is an unprecedented period in
human history full of ...
Immersive Technology Strategies
www.davidwortley.com
The Prosumer
The prosumer effect is unique in our history
Immersive Technology Strategies
www.davidwortley.com
The Prosumer Phenomenon
Digital Media Technologies empower individual...
Immersive Technology Strategies
www.davidwortley.com
The Attention Economy
Capturing and retaining attention and loyalty a...
Immersive Technology Strategies
www.davidwortley.com
Future Challenges and Trends
Immersive Technology Strategies
www.davidwortley.com
We are in largely uncharted waters and
technologies which engage, inf...
Immersive Technology Strategies
www.davidwortley.com
The Skills Challenge
Successful Immersive technologies need multiple ...
Immersive Technology Strategies
www.davidwortley.com
Common Language ?
Experts speak in different languages
Immersive Technology Strategies
www.davidwortley.com
Expectations
End users expect console quality action and gameplay
Immersive Technology Strategies
www.davidwortley.com
Expectations
Clients expect value for money and modest costs
Immersive Technology Strategies
www.davidwortley.com
Likely Solution
Software which has embedded expertise and resources a...
Immersive Technology Strategies
www.davidwortley.com
Likely Solution
Software which has embedded expertise and resources a...
Immersive Technology Strategies
www.davidwortley.com
Immersive Technologies and Education
Driven by developments in immers...
Immersive Technology Strategies
www.davidwortley.com
What will this mean in practice ?
 Personalised learning
 Intellige...
Immersive Technology Strategies
www.davidwortley.com
Sophisticated Personalisation
Visualisation and Fidelity
Immersive Technology Strategies
www.davidwortley.com
Simulations linked to real data
Immersive Technology Strategies
www.davidwortley.com
Simulations linked to real data
Immersive Technology Strategies
www.davidwortley.com
Build your own Training Scenarios
Immersive Technology Strategies
www.davidwortley.com
New Interface Devices
Brain wave controllers
Immersive Technology Strategies
www.davidwortley.com
New Interface Devices
Motion / Voice Controllers
Immersive Technology Strategies
www.davidwortley.com
New Interface Devices
Sensor interfaces modelled on real life element...
Immersive Technology Strategies
www.davidwortley.com
New Applications – Interactive Movies
Using Sensor interfaces to cont...
Immersive Technology Strategies
www.davidwortley.com
New Applications - Gamification
Gamification is being applied into ma...
Immersive Technology Strategies
www.davidwortley.com
Technology and Society
Immersive Technology Strategies
www.davidwortley.com
Technology and Society
Is technology replacing human beings in the
kn...
Immersive Technology Strategies
www.davidwortley.com
Technology and Society
Knowledge Professionals train for many years t...
Immersive Technology Strategies
www.davidwortley.com
Technology and Society
The internet and digital media delivers curren...
Immersive Technology Strategies
www.davidwortley.com
Technology and Society
Human beings use intelligence, judgement, sens...
Immersive Technology Strategies
www.davidwortley.com
Machines and Humans
Power, speed, efficiency,
accuracy, stamina, capa...
Immersive Technology Strategies
www.davidwortley.com
Humanising Technology
 To love and be loved vs devoid of emotion
 T...
Immersive Technology Strategies
www.davidwortley.com
Are Immersive Applications
Humanising Technology ?
Delivering more co...
Immersive Technology Strategies
www.davidwortley.com
Humanising Technology
We are developing immersive technologies that r...
Immersive Technology Strategies
www.davidwortley.com
Relationship with Technology
For thousands of years mankind used its ...
Immersive Technology Strategies
www.davidwortley.com
Relationship with Technology
Many of us were born into a world in whi...
Immersive Technology Strategies
www.davidwortley.com
Relationship with Technology
Today intelligence is embedded into our ...
Immersive Technology Strategies
www.davidwortley.com
Gadgets to God Book
Charting our changing relationship with technolog...
Immersive Technology Strategies
www.davidwortley.com
Questions
Immersive Technology Strategies
www.davidwortley.com
Fun ‘n Serious Games 2011
The Future of Serious Games and
Immersive T...
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Future of serious games and immersive technologies

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Future of serious games and immersive technologies

  1. 1. Immersive Technology Strategies www.davidwortley.com Fun ‘n Serious Games 2011 The Future of Serious Games and Immersive Technologies David Wortley FRSA
  2. 2. Immersive Technology Strategies www.davidwortley.com Topics  Definition and role of Serious Games and Immersive Technologies  Example Features and Applications  Disruptive Technologies  Future Challenges and Trends  Technology and Society
  3. 3. Immersive Technology Strategies www.davidwortley.com Definition and Role of Serious Games and Immersive Technologies
  4. 4. Immersive Technology Strategies www.davidwortley.com Serious games have been defined as games whose primary purpose is not entertainment but which have been developed for a potentially serious benefit or outcome. It might also include entertainment games that have been intentionally re-purposed to deliver serious outcomes This definition is not always helpful because it does not reflect or embrace the full range or potential of technologies which create or use immersive experiences to deliver serious benefits. These applications may not use gameplay at all.
  5. 5. Immersive Technology Strategies www.davidwortley.com Most Popular Games are Serious Games generate passion, excitement, commitment, loyalty, belonging, awareness, support and action
  6. 6. Immersive Technology Strategies www.davidwortley.com Games are Immersive Experiences They usually Involve Challenges, Rules, Rewards, Physical and Virtual Worlds, Social Networks, Personal Development and Commercial Exploitation
  7. 7. Immersive Technology Strategies www.davidwortley.com Serious Games are NOT New Games have always been an essential and ubiquitous part of life
  8. 8. Immersive Technology Strategies www.davidwortley.com Games are Our Personal Choice Games are where we choose to spend our discretionary time, attention and finances which makes them very important commercially and developmentally
  9. 9. Immersive Technology Strategies www.davidwortley.com The Secret of Success  Attractiveness  Accessibility  Affordability Does it interest/excite me ? Is it easy to access ? Can I afford the time, attention and money ?
  10. 10. Immersive Technology Strategies www.davidwortley.com Attractive, Accessible, Affordable Immersive technologies focusing on attractiveness (engagement), accessibility (no barriers) and affordability (cost and time)
  11. 11. Immersive Technology Strategies www.davidwortley.com Some Statistics  Games industry is bigger than movie and music industry  180 million active gamers in the USA playing on average 13 hours per week  China 200m, India 105m, Europe 100m, Russia 10m  One million people played Red Redemption’s Climate Change Game  100k people played Floodsim in first 6 weeks  World Crisis games are very popular e.g. World without Oil, Evoke, Lost Joules, Innocentive (crowd sourcing)
  12. 12. Immersive Technology Strategies www.davidwortley.com Immersive Technologies Games Virtual Worlds Social Networks Immersive Technologies provide an attractive, accessible and affordable space in which to devote our discretionary time, attention and money
  13. 13. Immersive Technology Strategies www.davidwortley.com The Importance of Immersive Technologies Immersive Technologies are hugely important because of three main factors – commercial potential, societal disruption and technological innovation
  14. 14. Immersive Technology Strategies www.davidwortley.com Example Features and Applications
  15. 15. Immersive Technology Strategies www.davidwortley.com Ticking all the Boxes Immersive Technologies have not only created huge market potential but have driven innovations across all sectors
  16. 16. Immersive Technology Strategies www.davidwortley.com Driving Innovation 3D rendering, image processing, broadband speed, collaboration tools, networking, artificial intelligence, pattern recognition are all driven by Immersive Technology features
  17. 17. Immersive Technology Strategies www.davidwortley.com Learning through Games Watch, copy, get feedback, iterate and share
  18. 18. Immersive Technology Strategies www.davidwortley.com Incubating Creativity Bringing Science and Art together
  19. 19. Immersive Technology Strategies www.davidwortley.com Solving Complex Problems Collaboration under Pressure
  20. 20. Immersive Technology Strategies www.davidwortley.com Harnessing Local Talent Empowering citizens and employees
  21. 21. Immersive Technology Strategies www.davidwortley.com Building Knowledge Networks Windows help – Get a friend to help you over the internet Ask experts and other Windows users !!
  22. 22. Immersive Technology Strategies www.davidwortley.com Building Relationships Using Artificial Intelligence, Geo-location, and Profiling to build new partnerships and knowledge networks
  23. 23. Immersive Technology Strategies www.davidwortley.com Building Community Intel’s Planet Blue is an internal social network
  24. 24. Immersive Technology Strategies www.davidwortley.com Connecting the Physical & Virtual Building new ways to learn and collaborate
  25. 25. Immersive Technology Strategies www.davidwortley.com Preparing for the unexpected Simulating emergency or combat scenarios
  26. 26. Immersive Technology Strategies www.davidwortley.com Hosting Virtual and Hybrid Events
  27. 27. Immersive Technology Strategies www.davidwortley.com What are the Key Features ?  Personalisation / relevance  Interface and Ubiquity  Cost in time and money  Ability to control / shape  Richness of experience  Challenge / motivation  Intrinsic and extrinsic rewards
  28. 28. Immersive Technology Strategies www.davidwortley.com Disruptive Technologies
  29. 29. Immersive Technology Strategies www.davidwortley.com Why are Immersive Technologies Disruptive ?
  30. 30. Immersive Technology Strategies www.davidwortley.com A Fantastic Time in History
  31. 31. Immersive Technology Strategies www.davidwortley.com Disruptive Communications Technologies The internet is different in its scope and impact on business and society to any previous disruptive technology
  32. 32. Immersive Technology Strategies www.davidwortley.com The 21st century is an unprecedented period in human history full of new challenges and opportunities created by low cost on demand and ubiquitous access to both global knowledge and powerful publishing tools.
  33. 33. Immersive Technology Strategies www.davidwortley.com The Prosumer The prosumer effect is unique in our history
  34. 34. Immersive Technology Strategies www.davidwortley.com The Prosumer Phenomenon Digital Media Technologies empower individuals in ways previously unknown in mankind’s history
  35. 35. Immersive Technology Strategies www.davidwortley.com The Attention Economy Capturing and retaining attention and loyalty are critical in today’s digital media society
  36. 36. Immersive Technology Strategies www.davidwortley.com Future Challenges and Trends
  37. 37. Immersive Technology Strategies www.davidwortley.com We are in largely uncharted waters and technologies which engage, influence, educate and above all create and sustain relationships will be critical.
  38. 38. Immersive Technology Strategies www.davidwortley.com The Skills Challenge Successful Immersive technologies need multiple disciplines
  39. 39. Immersive Technology Strategies www.davidwortley.com Common Language ? Experts speak in different languages
  40. 40. Immersive Technology Strategies www.davidwortley.com Expectations End users expect console quality action and gameplay
  41. 41. Immersive Technology Strategies www.davidwortley.com Expectations Clients expect value for money and modest costs
  42. 42. Immersive Technology Strategies www.davidwortley.com Likely Solution Software which has embedded expertise and resources and partners to provide pedagogical and storytelling skills
  43. 43. Immersive Technology Strategies www.davidwortley.com Likely Solution Software which has embedded expertise and resources and partners to provide pedagogical and storytelling skills
  44. 44. Immersive Technology Strategies www.davidwortley.com Immersive Technologies and Education Driven by developments in immersive technologies, education is undergoing a revolution :- We are entering the era of the portable lifelong personal coach / mentor facilitated by a transformed relationship between humans and technology
  45. 45. Immersive Technology Strategies www.davidwortley.com What will this mean in practice ?  Personalised learning  Intelligent persistent lifelong profiling  Collaborative peer to peer learning  Learning by discovery  Virtual worlds linked to real world data  Tutor/Mentor/Coach tools for content  Learning communities  Serious Games linked to societal issues
  46. 46. Immersive Technology Strategies www.davidwortley.com Sophisticated Personalisation Visualisation and Fidelity
  47. 47. Immersive Technology Strategies www.davidwortley.com Simulations linked to real data
  48. 48. Immersive Technology Strategies www.davidwortley.com Simulations linked to real data
  49. 49. Immersive Technology Strategies www.davidwortley.com Build your own Training Scenarios
  50. 50. Immersive Technology Strategies www.davidwortley.com New Interface Devices Brain wave controllers
  51. 51. Immersive Technology Strategies www.davidwortley.com New Interface Devices Motion / Voice Controllers
  52. 52. Immersive Technology Strategies www.davidwortley.com New Interface Devices Sensor interfaces modelled on real life elements www.birthplay.com
  53. 53. Immersive Technology Strategies www.davidwortley.com New Applications – Interactive Movies Using Sensor interfaces to control learning activities
  54. 54. Immersive Technology Strategies www.davidwortley.com New Applications - Gamification Gamification is being applied into many different areas such as brand development and Recruitment and assessment
  55. 55. Immersive Technology Strategies www.davidwortley.com Technology and Society
  56. 56. Immersive Technology Strategies www.davidwortley.com Technology and Society Is technology replacing human beings in the knowledge economy ?
  57. 57. Immersive Technology Strategies www.davidwortley.com Technology and Society Knowledge Professionals train for many years to deliver their skills and knowledge more efficiently, and effectively
  58. 58. Immersive Technology Strategies www.davidwortley.com Technology and Society The internet and digital media delivers current information and knowledge faster, more efficiently, and on demand but what is missing ?
  59. 59. Immersive Technology Strategies www.davidwortley.com Technology and Society Human beings use intelligence, judgement, sensitivity, emotions, empathy and experience to deliver unique and personal experiences – differentiating us from machines
  60. 60. Immersive Technology Strategies www.davidwortley.com Machines and Humans Power, speed, efficiency, accuracy, stamina, capacity, availability, inflexibility Judgement, sensitivity, care, humanity, fallibility, creativity, versatility
  61. 61. Immersive Technology Strategies www.davidwortley.com Humanising Technology  To love and be loved vs devoid of emotion  Treated as individual vs one size fits all  Easy to get on with vs unnatural interfaces  Be remembered vs blank pages  To discover new things vs repeat existing things  To be understood vs Memorisation of facts  To be Connected vs Self sufficiency  Motivated and challenged vs Repetition  To create new things vs standard responses Human Needs Machine Features
  62. 62. Immersive Technology Strategies www.davidwortley.com Are Immersive Applications Humanising Technology ? Delivering more control over our lives, our world and our relationships – giving us access to a global network – building personalised relationship with our technologies
  63. 63. Immersive Technology Strategies www.davidwortley.com Humanising Technology We are developing immersive technologies that recognise our voice, our actions and our preferences to deliver personalised experiences
  64. 64. Immersive Technology Strategies www.davidwortley.com Relationship with Technology For thousands of years mankind used its intelligence and skill to harness the potential of machines
  65. 65. Immersive Technology Strategies www.davidwortley.com Relationship with Technology Many of us were born into a world in which machines and technology had no intelligence
  66. 66. Immersive Technology Strategies www.davidwortley.com Relationship with Technology Today intelligence is embedded into our almost everything - sensing us, learning from us, gaining power to shape our lives
  67. 67. Immersive Technology Strategies www.davidwortley.com Gadgets to God Book Charting our changing relationship with technology from human intelligence and skill controlling machines to machine intelligence and skill controlling humans
  68. 68. Immersive Technology Strategies www.davidwortley.com Questions
  69. 69. Immersive Technology Strategies www.davidwortley.com Fun ‘n Serious Games 2011 The Future of Serious Games and Immersive Technologies David Wortley FRSA

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