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Childhood Obesity and Serious Games
Integrating Gamification and Lifestyle Technologies
for better Personal Health Managem...
Childhood Obesity is a Complex Issue
2
Obesity is a Global Challenge
3
Lifestyle Related Global Challenges
● Obesity, diabetes, cancer, cardiovascular
● Ageing Society
● Education
● Environment...
5
Top Ten causes of Death 1900 vs 2010
The Burden of Disease and the Changing Task
of Medicine
David S. Jones, M.D., Ph.D., Scott H. Podolsky, M.D., and Jeremy A...
7
8
Global Challenge – Health
Obesity, Diabetes, Cancer & Cardiovascular Problems
● Sedentary lifestyle
● Convenience foods
● ...
How do we Solve the Problem?
● Develop clinical solutions that prevent or
manage these conditions or
● Influence the food ...
Clinical Solutions
11
Public Policy Interventions
Taxes & Legislation
12
Public Policy Interventions
Awareness and Education
13
Better Personal Health Management
14
Which is the Best Solution?
Who will Provide the Solution?
15
Medical Professionals or Politicans or Citizens?
The Transition from Cure to Prevention
It’s quite clear that the best chance we have for
increasing our life spans and ove...
How can we change Personal Behaviours?
17
An Approach for Better Personal Health
Gamification Enabling Technologies
19
What is Gamification?
Gamification is a process designed to influence actions, behaviours,
characteristics and states t...
20
What is Gamification?
Every Human Activity can be Viewed as a Game !!
21
Games are part of Everyday Vocabulary
Teaching Game
22
Property Game
23
Insurance Game
24
Used Car Game
25
Game = Influence & Persuasion
26
27
Big Players have Most Influence
28
Gamification is a Life Skill
Gamification and the ability/motivation to Gamify is embedded in
the genetic make up of ev...
29
The Gamification Lens
Strategist
Tactician
Motivator
Coach
Skill
Ability
Motivation
Self-Esteem
Loyalty
Passion
Engagem...
30
Gamification Elements
Scenarios/Narratives
Challenges
Rules
Chance/Uncertainty
Risks
Rewards/Incentives
Penalties
Compe...
31
The Gamification Cycle
Challenge
Response
Measurement
Feedback
32
The "A List" Influencers
Every Individual responds to different influencers in making
decisions or choices
Enabling Technologies and Disruptive
Change in Society
33
Enabling Technologies
34
What enabling technologies will affect the lives of
Nurses, Doctors, Hospitals and Care Workers
a...
How Do Enabling Technologies Cause Disruptive Change?
The Thomas Cook Story
In 1842 a Cabinet Maker from Market
Harborough...
Why did Thomas Cook Succeed?
36
A Proposition that was Attractive, Accessible and Affordable
37
Enabling Technologies and Society
The Disruptive shift from Hierarchical Society to Networked Society
is a challenge an...
38
Impact on Knowledge Professionals
Knowledge Professionals influence on Behaviours and Actions is
being eroded by enabli...
39
Enabling Technologies and Society
Knowledge Professionals no longer have hierarchical authority as a
means of influenci...
Impact on Knowledge Professionals
40
What happens when everyone can access knowledge?
41
The Prosumer Revolution
Today's users are increasingly Producers as well as Consumers
competing in the Attention Economy
42
Attention Economy
43
The Attention Economy
The Next Generation have very different expectations
Who will Most Influence Future Health?
44
Making a FreshStart
45
The Perfect Storm of Opportunity
Urgent Societal Issues
● Health – Obesity, Diabetes etc
● Ageing Society – Dementia and
c...
The GAETSS Mission
Tackling global challenges by building strategic, profitable, sustainable
and innovative win-win partne...
The Fresh Start Background
We live in a society where unprecedented advances in technology provide
instant access to and c...
Changing Lifestyles
and Consumer Empowerment
One of the consequences
of this convenient and
easy access to our daily
wants...
Global Lifestyle Related Challenges
Modern Lifestyle
consequences include many
negative effects which place
increasing dem...
Global Challenge – Health
Obesity, Diabetes, Cancer & Cardiovascular Problems
Very High Profile in UK Press and Media
Who is to Blame?
53
In a Spectator Society we come to expect other people to
resolve global challenges
Who is to Blame?
The truth is that we are all collectively responsible through our lifestyle choices…
and we are all colle...
What can be Done ?
The consequences of a failure to address these challenges are unthinkable…..
Personal Health Management
Over the last 20 months I have explored and experienced first hand the potential of
Gamificatio...
Gamification and Enabling Technologies
Leveraging Consumer Technology Usage and Demands to
Address Global Challenges
Our i...
Gamification and Enabling Technologies
Deliver Results
2013
2013 Feb 2015
Who can Most Influence YOUR Future Health?
60
Childhood Obesity Issues
61
How can we influence Generation Z?
62
Global Challenge – Education
Expectations of Generation Z Digital Natives
● Early exposure to
interactive technology
● Eng...
Shifting the Locus of Control
64
Games and the Locus of Control
65
Games put you in Control and transfer the responsibility
for outcomes to you
The Pegaso EU Project
The Pegaso EU Project uses wearable devices and games to encourage
active lifestyles and healthy eat...
Measurement and Feedback
67
Snapshot data Real Time data
Gamification of Childhood Obesity
68
Gamification of Childhood Obesity
● Body composition snapshot data to measure progress
● Real time data lifestyle tracking...
Types of Game Mechanics
● Quest and exploration games
● Scoreboards
● Teams and clans
● Points and Badges
● Leaderboards
●...
Conclusions
Childhood obesity is a complex and serious
global challenge that arises from today's
technology enabled lifest...
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APAN Serious Games and Childhood Obesity Webinar Seoul 2015

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This presentation was delivered in webinar format in Seoul in April 2015 and is designed to explore the serious issue of childhood obesity and how wearable lifestyle technology and gamification strategies might address the issue and help prevent serious health problems in later life

Published in: Healthcare

APAN Serious Games and Childhood Obesity Webinar Seoul 2015

  1. 1. Childhood Obesity and Serious Games Integrating Gamification and Lifestyle Technologies for better Personal Health Management David Wortley GAETSS
  2. 2. Childhood Obesity is a Complex Issue 2
  3. 3. Obesity is a Global Challenge 3
  4. 4. Lifestyle Related Global Challenges ● Obesity, diabetes, cancer, cardiovascular ● Ageing Society ● Education ● Environment ● Equitable Society 4 These challenges require a holistic solution
  5. 5. 5 Top Ten causes of Death 1900 vs 2010
  6. 6. The Burden of Disease and the Changing Task of Medicine David S. Jones, M.D., Ph.D., Scott H. Podolsky, M.D., and Jeremy A. Greene, M.D., Ph.D. N Engl J Med 2012; 366:2333-2338June 21, 2012DOI: 10.1056/NEJMp1113569 In many respects, our medical systems are best suited to diseases of the past, not those of the present or future. We must continue to adapt health systems and health policy as the burden of disease evolves. Disease is a complex domain of human experience, involving explanation, expectation, and meaning. Doctors must acknowledge this complexity and formulate theories, practices, and systems that fully address the breadth and subtlety of disease. 6
  7. 7. 7
  8. 8. 8
  9. 9. Global Challenge – Health Obesity, Diabetes, Cancer & Cardiovascular Problems ● Sedentary lifestyle ● Convenience foods ● Comfort eating ● Inadequate exercise ● Couch potato syndrome ● Spectator society
  10. 10. How do we Solve the Problem? ● Develop clinical solutions that prevent or manage these conditions or ● Influence the food industry and citizens through public policy interventions or ● Develop better personal health management solutions and practices 10
  11. 11. Clinical Solutions 11
  12. 12. Public Policy Interventions Taxes & Legislation 12
  13. 13. Public Policy Interventions Awareness and Education 13
  14. 14. Better Personal Health Management 14
  15. 15. Which is the Best Solution? Who will Provide the Solution? 15 Medical Professionals or Politicans or Citizens?
  16. 16. The Transition from Cure to Prevention It’s quite clear that the best chance we have for increasing our life spans and overall improving our health is to adjust our personal behaviours and to do so at an early age. 16
  17. 17. How can we change Personal Behaviours? 17
  18. 18. An Approach for Better Personal Health Gamification Enabling Technologies
  19. 19. 19 What is Gamification? Gamification is a process designed to influence actions, behaviours, characteristics and states through the use of games strategies and mechanics
  20. 20. 20 What is Gamification? Every Human Activity can be Viewed as a Game !!
  21. 21. 21 Games are part of Everyday Vocabulary
  22. 22. Teaching Game 22
  23. 23. Property Game 23
  24. 24. Insurance Game 24
  25. 25. Used Car Game 25
  26. 26. Game = Influence & Persuasion 26
  27. 27. 27 Big Players have Most Influence
  28. 28. 28 Gamification is a Life Skill Gamification and the ability/motivation to Gamify is embedded in the genetic make up of every living creature.
  29. 29. 29 The Gamification Lens Strategist Tactician Motivator Coach Skill Ability Motivation Self-Esteem Loyalty Passion Engagement Support Interest Awareness Knowledge Unaware Independent Self-sufficient Growing Influence and Ability to Achieve Goals
  30. 30. 30 Gamification Elements Scenarios/Narratives Challenges Rules Chance/Uncertainty Risks Rewards/Incentives Penalties Competition Exploration Success/Achievement Failure Discovery Leaderboards Learning Development Skill/Ability Action/Reaction Measurement Feedback Reflection Gamification introduces some or all of these elements into everyday situations
  31. 31. 31 The Gamification Cycle Challenge Response Measurement Feedback
  32. 32. 32 The "A List" Influencers Every Individual responds to different influencers in making decisions or choices
  33. 33. Enabling Technologies and Disruptive Change in Society 33
  34. 34. Enabling Technologies 34 What enabling technologies will affect the lives of Nurses, Doctors, Hospitals and Care Workers and how will that impact Childhood Obesity ?
  35. 35. How Do Enabling Technologies Cause Disruptive Change? The Thomas Cook Story In 1842 a Cabinet Maker from Market Harborough in the UK set out on a journey that shaped the world we live in today. He made an innovative connection between his passion for the Temperance Movement and the disruptive enabling technology of the railway network. On that day travel and tourism was changed forever. Disruptive Technologies, Win-Win Relationships, Commercially Sustainable Social Enterprise
  36. 36. Why did Thomas Cook Succeed? 36 A Proposition that was Attractive, Accessible and Affordable
  37. 37. 37 Enabling Technologies and Society The Disruptive shift from Hierarchical Society to Networked Society is a challenge and an opportunity to shape the influence of technology on society
  38. 38. 38 Impact on Knowledge Professionals Knowledge Professionals influence on Behaviours and Actions is being eroded by enabling technologies especially with Digital Natives
  39. 39. 39 Enabling Technologies and Society Knowledge Professionals no longer have hierarchical authority as a means of influencing behaviour They have to influence by facilitation and mentoring
  40. 40. Impact on Knowledge Professionals 40 What happens when everyone can access knowledge?
  41. 41. 41 The Prosumer Revolution Today's users are increasingly Producers as well as Consumers competing in the Attention Economy
  42. 42. 42 Attention Economy
  43. 43. 43 The Attention Economy The Next Generation have very different expectations
  44. 44. Who will Most Influence Future Health? 44
  45. 45. Making a FreshStart 45
  46. 46. The Perfect Storm of Opportunity Urgent Societal Issues ● Health – Obesity, Diabetes etc ● Ageing Society – Dementia and care costs ● Education – Rejection of traditional practices ● Environment – Unsustainable demand for Resources ● Commerce – E-Commerce threat to traditional Physical retailers on the High Street Enabling Technologies ● Lifestyle sensor technologies ● Mobile Applications ● Cloud Computing ● Internet of Things ● Big Data Analytics ● Data Visualisation ● Social Media Creating synergistic collaborative partnerships across multiple disciplines and sectors is key to commercialisation of the opportunities
  47. 47. The GAETSS Mission Tackling global challenges by building strategic, profitable, sustainable and innovative win-win partnerships based on social enterprise and united in a common purpose enabled by technology
  48. 48. The Fresh Start Background We live in a society where unprecedented advances in technology provide instant access to and control of many aspects of our lives. This situation has created a “Perfect Storm” of Urgent Societal Problems and commercially viable Technology Solutions
  49. 49. Changing Lifestyles and Consumer Empowerment One of the consequences of this convenient and easy access to our daily wants and needs is a decline in the physical and mental challenges necessary for our lifelong development and health maintenance
  50. 50. Global Lifestyle Related Challenges Modern Lifestyle consequences include many negative effects which place increasing demands on available resources and threaten the sustainability of public services for future generations
  51. 51. Global Challenge – Health Obesity, Diabetes, Cancer & Cardiovascular Problems Very High Profile in UK Press and Media
  52. 52. Who is to Blame? 53 In a Spectator Society we come to expect other people to resolve global challenges
  53. 53. Who is to Blame? The truth is that we are all collectively responsible through our lifestyle choices… and we are all collectively able to turn things around… Television
  54. 54. What can be Done ? The consequences of a failure to address these challenges are unthinkable…..
  55. 55. Personal Health Management Over the last 20 months I have explored and experienced first hand the potential of Gamification and Enabling Technologies to transform personal health and have a passion to be part of a revolution in health and well-being. I lost 21Kg in 3 months and significantly improved physically and mentally
  56. 56. Gamification and Enabling Technologies Leveraging Consumer Technology Usage and Demands to Address Global Challenges Our insatiable demand for technologies that give use choice, interactivity and control is key to developing a strategy for addressing global challenges in a holistic way
  57. 57. Gamification and Enabling Technologies Deliver Results 2013 2013 Feb 2015
  58. 58. Who can Most Influence YOUR Future Health? 60
  59. 59. Childhood Obesity Issues 61
  60. 60. How can we influence Generation Z? 62
  61. 61. Global Challenge – Education Expectations of Generation Z Digital Natives ● Early exposure to interactive technology ● Engagement in video games ● Easy access to information ● Rejection of traditional teaching methods
  62. 62. Shifting the Locus of Control 64
  63. 63. Games and the Locus of Control 65 Games put you in Control and transfer the responsibility for outcomes to you
  64. 64. The Pegaso EU Project The Pegaso EU Project uses wearable devices and games to encourage active lifestyles and healthy eating – see http://www.pegasof4f.eu/
  65. 65. Measurement and Feedback 67 Snapshot data Real Time data
  66. 66. Gamification of Childhood Obesity 68
  67. 67. Gamification of Childhood Obesity ● Body composition snapshot data to measure progress ● Real time data lifestyle tracking to measure activity, sleep and nutrition ● Data analytics and visualisation to control outcomes ● Personal responsibility for personal performance ● Education benefits for STEM subjects 69
  68. 68. Types of Game Mechanics ● Quest and exploration games ● Scoreboards ● Teams and clans ● Points and Badges ● Leaderboards ● Virtual (and physical) coaches/mentors 70
  69. 69. Conclusions Childhood obesity is a complex and serious global challenge that arises from today's technology enabled lifestyles. The same technologies which contribute to these challenges can also be applied to solving these challenges but it requires fresh thinking and a fresh start. 71

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