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The Startup Trail            Heather               Matt                RyanMark                    David     Product   Pee...
Meet Mike
By day he isa manager atABC Widgets
But by nighthe dreams oflaunching his  big startup    idea...
He reads all the startup books  and blogs...
But he’s still confusedon how to run a startup         Should I bootstrap the business?            What happens if I get V...
What if Mike could learnhow to run a startup by   playing a game?   “Play is our brain’s favorite way of learning.”       ...
The Startup Trail       Learn the skills of       running a startup         in a fun game.
Manage your startup’scash flow - or go out of      business!
Manage your startup’scash flow - or go out of      business!Take actions that help  you find and keep     customers
Manage your startup’scash flow - or go out of      business!Take actions that help                          Manage, hire an...
Manage your startup’s      Your goal is to becash flow - or go out of     be acquired or      business!               go pu...
Have your friends join your startup as co-founders      via Facebook
Have your friends join your startup as co-founders      via Facebook Compete against other  startups around the         wo...
Have your friends join your startup as co-founders      via Facebook Compete against other        Buy in-game opportunitie...
Have your friends join your   Get “likes” for your startup startup as co-founders        on Facebook to earn in-      via ...
The Trail to Profits              Free game with             in-app purchases                       +          In-game spo...
Target Players1.7 Million   740,000   45,000
Target Player Interest    Would you be interested in      playing Startup Trail?                  4%        18%           ...
Target In-Game Sponsors
Target In-Game Sponsors
Target Sponsor Interest“Companies like ours sponsor events like Startup Weekend      to get in front of startups and devel...
Roll Out Strategy
Roll Out Strategy  OnlineCommunities
Roll Out Strategy   Online CommunitiesOrganizations &  Institutions
Roll Out Strategy   Online CommunitiesOrganizations &  Institutions    Social  Platforms
Roll Out Strategy   Online CommunitiesOrganizations &  Institutions    Social  Platforms   Media  Outreach
The Trail to Launch
The Trail to LaunchDesign game and game mechanicsDefine business model & customerValidate opportunity with sponsorsValidate...
The Trail to LaunchDesign game and game mechanicsDefine business model & customerValidate opportunity with sponsorsValidate...
Functional iOS Demo
Thanks! Any questions?  @startuptrail   facebook.com/startuptrail          www.thestartuptrail.com
Startup trail presentation
Startup trail presentation
Startup trail presentation
Startup trail presentation
Startup trail presentation
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Startup trail presentation

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The original presentation for The Startup Trail, a game that lets you learn about startups by playing a fun business simulation. Think The Oregon Trail meets Sim City, but about Startups.

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Startup trail presentation

  1. 1. The Startup Trail Heather Matt RyanMark David Product Peep Design MarketingFinance Web Dev iOS Dev @startuptrail
  2. 2. Meet Mike
  3. 3. By day he isa manager atABC Widgets
  4. 4. But by nighthe dreams oflaunching his big startup idea...
  5. 5. He reads all the startup books and blogs...
  6. 6. But he’s still confusedon how to run a startup Should I bootstrap the business? What happens if I get VC? What should I build? Who should I hire? How will I acquire customers? How much $ do I need to start?
  7. 7. What if Mike could learnhow to run a startup by playing a game? “Play is our brain’s favorite way of learning.” Diane Ackerman, American Author
  8. 8. The Startup Trail Learn the skills of running a startup in a fun game.
  9. 9. Manage your startup’scash flow - or go out of business!
  10. 10. Manage your startup’scash flow - or go out of business!Take actions that help you find and keep customers
  11. 11. Manage your startup’scash flow - or go out of business!Take actions that help Manage, hire and fire you find and keep employees customers
  12. 12. Manage your startup’s Your goal is to becash flow - or go out of be acquired or business! go publicTake actions that help Manage, hire and fire you find and keep employees customers
  13. 13. Have your friends join your startup as co-founders via Facebook
  14. 14. Have your friends join your startup as co-founders via Facebook Compete against other startups around the world
  15. 15. Have your friends join your startup as co-founders via Facebook Compete against other Buy in-game opportunities startups around the for your business using world real world money
  16. 16. Have your friends join your Get “likes” for your startup startup as co-founders on Facebook to earn in- via Facebook game rewards Compete against other Buy in-game opportunities startups around the for your business using world real world money
  17. 17. The Trail to Profits Free game with in-app purchases + In-game sponsorships from companies that sell to startups
  18. 18. Target Players1.7 Million 740,000 45,000
  19. 19. Target Player Interest Would you be interested in playing Startup Trail? 4% 18% “I would actually play this, even though I don’t 18% 61% play games!” Kennedy,Very Interested Somewhat Interested A Very Kind SW MentorNeutral Not Interested n = 28
  20. 20. Target In-Game Sponsors
  21. 21. Target In-Game Sponsors
  22. 22. Target Sponsor Interest“Companies like ours sponsor events like Startup Weekend to get in front of startups and developers... The Startup Trail would be a great, massive way to do that.” Ilya - CloudMine
  23. 23. Roll Out Strategy
  24. 24. Roll Out Strategy OnlineCommunities
  25. 25. Roll Out Strategy Online CommunitiesOrganizations & Institutions
  26. 26. Roll Out Strategy Online CommunitiesOrganizations & Institutions Social Platforms
  27. 27. Roll Out Strategy Online CommunitiesOrganizations & Institutions Social Platforms Media Outreach
  28. 28. The Trail to Launch
  29. 29. The Trail to LaunchDesign game and game mechanicsDefine business model & customerValidate opportunity with sponsorsValidate opportunity with playersBuild team with right mix of skillsBegin early social marketingFunctional demo for iOS
  30. 30. The Trail to LaunchDesign game and game mechanicsDefine business model & customerValidate opportunity with sponsorsValidate opportunity with playersBuild team with right mix of skillsBegin early social marketingFunctional demo for iOSQuit pesky day jobs
  31. 31. Functional iOS Demo
  32. 32. Thanks! Any questions? @startuptrail facebook.com/startuptrail www.thestartuptrail.com

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