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The Startup Trail

            Heather               Matt                Ryan
Mark                    David     Product   Peep      Design
            Marketing
Finance                 Web Dev             iOS Dev




                        @startuptrail
Meet Mike
By day he is
a manager at
ABC Widgets
But by night
he dreams of
launching his
  big startup
    idea...
He reads all the
 startup books
  and blogs...
But he’s still confused
on how to run a startup
         Should I bootstrap the business?
            What happens if I get VC?
               What should I build?
               Who should I hire?
           How will I acquire customers?
          How much $ do I need to start?
What if Mike could learn
how to run a startup by
   playing a game?

   “Play is our brain’s favorite way of learning.”


                                       Diane Ackerman,
                                       American Author
Startup trail presentation
The Startup Trail



       Learn the skills of
       running a startup
         in a fun game.
Startup trail presentation
Startup trail presentation
Startup trail presentation
Manage your startup’s
cash flow - or go out of
      business!
Manage your startup’s
cash flow - or go out of
      business!




Take actions that help
  you find and keep
     customers
Manage your startup’s
cash flow - or go out of
      business!




Take actions that help
                          Manage, hire and fire
  you find and keep
                              employees
     customers
Manage your startup’s      Your goal is to be
cash flow - or go out of     be acquired or
      business!               go public




Take actions that help
                          Manage, hire and fire
  you find and keep
                              employees
     customers
Startup trail presentation
Have your friends join your
 startup as co-founders
      via Facebook
Have your friends join your
 startup as co-founders
      via Facebook




 Compete against other
  startups around the
         world
Have your friends join your
 startup as co-founders
      via Facebook




 Compete against other        Buy in-game opportunities
  startups around the          for your business using
         world                     real world money
Have your friends join your   Get “likes” for your startup
 startup as co-founders        on Facebook to earn in-
      via Facebook                   game rewards




 Compete against other        Buy in-game opportunities
  startups around the          for your business using
         world                     real world money
The Trail to Profits

              Free game with
             in-app purchases
                       +
          In-game sponsorships
           from companies that
               sell to startups
Target Players


1.7 Million   740,000   45,000
Target Player Interest
    Would you be interested in
      playing Startup Trail?



                  4%
        18%
                                                 “I would actually
                                                  play this, even
                                                   though I don’t
     18%                         61%
                                                    play games!”


                                                               Kennedy,
Very Interested            Somewhat Interested          A Very Kind SW Mentor
Neutral                    Not Interested
                  n = 28
Target In-Game Sponsors
Target In-Game Sponsors
Target Sponsor Interest

“Companies like ours sponsor events like Startup Weekend
      to get in front of startups and developers...

   The Startup Trail would be a great,
       massive way to do that.”



                                       Ilya - CloudMine
Roll Out Strategy
Roll Out Strategy
  Online
Communities
Roll Out Strategy
   Online
 Communities

Organizations &
  Institutions
Roll Out Strategy
   Online
 Communities

Organizations &
  Institutions

    Social
  Platforms
Roll Out Strategy
   Online
 Communities

Organizations &
  Institutions

    Social
  Platforms

   Media
  Outreach
The Trail to Launch
The Trail to Launch
Design game and game mechanics
Define business model & customer
Validate opportunity with sponsors
Validate opportunity with players
Build team with right mix of skills
Begin early social marketing
Functional demo for iOS
The Trail to Launch
Design game and game mechanics
Define business model & customer
Validate opportunity with sponsors
Validate opportunity with players
Build team with right mix of skills
Begin early social marketing
Functional demo for iOS
Quit pesky day jobs
Functional iOS Demo
Thanks! Any questions?
  @startuptrail   facebook.com/startuptrail




          www.thestartuptrail.com

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Startup trail presentation

  • 1. The Startup Trail Heather Matt Ryan Mark David Product Peep Design Marketing Finance Web Dev iOS Dev @startuptrail
  • 3. By day he is a manager at ABC Widgets
  • 4. But by night he dreams of launching his big startup idea...
  • 5. He reads all the startup books and blogs...
  • 6. But he’s still confused on how to run a startup Should I bootstrap the business? What happens if I get VC? What should I build? Who should I hire? How will I acquire customers? How much $ do I need to start?
  • 7. What if Mike could learn how to run a startup by playing a game? “Play is our brain’s favorite way of learning.” Diane Ackerman, American Author
  • 9. The Startup Trail Learn the skills of running a startup in a fun game.
  • 13. Manage your startup’s cash flow - or go out of business!
  • 14. Manage your startup’s cash flow - or go out of business! Take actions that help you find and keep customers
  • 15. Manage your startup’s cash flow - or go out of business! Take actions that help Manage, hire and fire you find and keep employees customers
  • 16. Manage your startup’s Your goal is to be cash flow - or go out of be acquired or business! go public Take actions that help Manage, hire and fire you find and keep employees customers
  • 18. Have your friends join your startup as co-founders via Facebook
  • 19. Have your friends join your startup as co-founders via Facebook Compete against other startups around the world
  • 20. Have your friends join your startup as co-founders via Facebook Compete against other Buy in-game opportunities startups around the for your business using world real world money
  • 21. Have your friends join your Get “likes” for your startup startup as co-founders on Facebook to earn in- via Facebook game rewards Compete against other Buy in-game opportunities startups around the for your business using world real world money
  • 22. The Trail to Profits Free game with in-app purchases + In-game sponsorships from companies that sell to startups
  • 23. Target Players 1.7 Million 740,000 45,000
  • 24. Target Player Interest Would you be interested in playing Startup Trail? 4% 18% “I would actually play this, even though I don’t 18% 61% play games!” Kennedy, Very Interested Somewhat Interested A Very Kind SW Mentor Neutral Not Interested n = 28
  • 27. Target Sponsor Interest “Companies like ours sponsor events like Startup Weekend to get in front of startups and developers... The Startup Trail would be a great, massive way to do that.” Ilya - CloudMine
  • 29. Roll Out Strategy Online Communities
  • 30. Roll Out Strategy Online Communities Organizations & Institutions
  • 31. Roll Out Strategy Online Communities Organizations & Institutions Social Platforms
  • 32. Roll Out Strategy Online Communities Organizations & Institutions Social Platforms Media Outreach
  • 33. The Trail to Launch
  • 34. The Trail to Launch Design game and game mechanics Define business model & customer Validate opportunity with sponsors Validate opportunity with players Build team with right mix of skills Begin early social marketing Functional demo for iOS
  • 35. The Trail to Launch Design game and game mechanics Define business model & customer Validate opportunity with sponsors Validate opportunity with players Build team with right mix of skills Begin early social marketing Functional demo for iOS Quit pesky day jobs
  • 37. Thanks! Any questions? @startuptrail facebook.com/startuptrail www.thestartuptrail.com

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