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The Startup Trail Heather Matt RyanMark David Product Peep Design MarketingFinance Web Dev iOS Dev @startuptrail

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Meet Mike

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By day he isa manager atABC Widgets

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But by nighthe dreams oflaunching his big startup idea...

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He reads all the startup books and blogs...

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But he’s still confusedon how to run a startup Should I bootstrap the business? What happens if I get VC? What should I build? Who should I hire? How will I acquire customers? How much $ do I need to start?

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What if Mike could learnhow to run a startup by playing a game? “Play is our brain’s favorite way of learning.” Diane Ackerman, American Author

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The Startup Trail Learn the skills of running a startup in a fun game.

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Manage your startup’scash flow - or go out of business!

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Manage your startup’scash flow - or go out of business!Take actions that help you find and keep customers

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Manage your startup’scash flow - or go out of business!Take actions that help Manage, hire and fire you find and keep employees customers

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Manage your startup’s Your goal is to becash flow - or go out of be acquired or business! go publicTake actions that help Manage, hire and fire you find and keep employees customers

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Have your friends join your startup as co-founders via Facebook

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Have your friends join your startup as co-founders via Facebook Compete against other startups around the world

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Have your friends join your startup as co-founders via Facebook Compete against other Buy in-game opportunities startups around the for your business using world real world money

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Have your friends join your Get “likes” for your startup startup as co-founders on Facebook to earn in- via Facebook game rewards Compete against other Buy in-game opportunities startups around the for your business using world real world money

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The Trail to Profits Free game with in-app purchases + In-game sponsorships from companies that sell to startups

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Target Players1.7 Million 740,000 45,000

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Target Player Interest Would you be interested in playing Startup Trail? 4% 18% “I would actually play this, even though I don’t 18% 61% play games!” Kennedy,Very Interested Somewhat Interested A Very Kind SW MentorNeutral Not Interested n = 28

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Target In-Game Sponsors

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Target In-Game Sponsors

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Target Sponsor Interest“Companies like ours sponsor events like Startup Weekend to get in front of startups and developers... The Startup Trail would be a great, massive way to do that.” Ilya - CloudMine

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Roll Out Strategy

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Roll Out Strategy OnlineCommunities

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Roll Out Strategy Online CommunitiesOrganizations & Institutions

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Roll Out Strategy Online CommunitiesOrganizations & Institutions Social Platforms

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Roll Out Strategy Online CommunitiesOrganizations & Institutions Social Platforms Media Outreach

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The Trail to Launch

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The Trail to LaunchDesign game and game mechanicsDefine business model & customerValidate opportunity with sponsorsValidate opportunity with playersBuild team with right mix of skillsBegin early social marketingFunctional demo for iOS

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The Trail to LaunchDesign game and game mechanicsDefine business model & customerValidate opportunity with sponsorsValidate opportunity with playersBuild team with right mix of skillsBegin early social marketingFunctional demo for iOSQuit pesky day jobs

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Functional iOS Demo

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Thanks! Any questions? @startuptrail facebook.com/startuptrail www.thestartuptrail.com