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Startup trail presentation

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Startup trail presentation

  1. 1. The Startup Trail Heather Matt Ryan Mark David Product Peep Design Marketing Finance Web Dev iOS Dev @startuptrail
  2. 2. Meet Mike
  3. 3. By day he is a manager at ABC Widgets
  4. 4. But by night he dreams of launching his big startup idea...
  5. 5. He reads all the startup books and blogs...
  6. 6. But he’s still confused on how to run a startup Should I bootstrap the business? What happens if I get VC? What should I build? Who should I hire? How will I acquire customers? How much $ do I need to start?
  7. 7. What if Mike could learn how to run a startup by playing a game? “Play is our brain’s favorite way of learning.” Diane Ackerman, American Author
  8. 8. The Startup Trail Learn the skills of running a startup in a fun game.
  9. 9. Manage your startup’s cash flow - or go out of business!
  10. 10. Manage your startup’s cash flow - or go out of business! Take actions that help you find and keep customers
  11. 11. Manage your startup’s cash flow - or go out of business! Take actions that help Manage, hire and fire you find and keep employees customers
  12. 12. Manage your startup’s Your goal is to be cash flow - or go out of be acquired or business! go public Take actions that help Manage, hire and fire you find and keep employees customers
  13. 13. Have your friends join your startup as co-founders via Facebook
  14. 14. Have your friends join your startup as co-founders via Facebook Compete against other startups around the world
  15. 15. Have your friends join your startup as co-founders via Facebook Compete against other Buy in-game opportunities startups around the for your business using world real world money
  16. 16. Have your friends join your Get “likes” for your startup startup as co-founders on Facebook to earn in- via Facebook game rewards Compete against other Buy in-game opportunities startups around the for your business using world real world money
  17. 17. The Trail to Profits Free game with in-app purchases + In-game sponsorships from companies that sell to startups
  18. 18. Target Players 1.7 Million 740,000 45,000
  19. 19. Target Player Interest Would you be interested in playing Startup Trail? 4% 18% “I would actually play this, even though I don’t 18% 61% play games!” Kennedy, Very Interested Somewhat Interested A Very Kind SW Mentor Neutral Not Interested n = 28
  20. 20. Target In-Game Sponsors
  21. 21. Target In-Game Sponsors
  22. 22. Target Sponsor Interest “Companies like ours sponsor events like Startup Weekend to get in front of startups and developers... The Startup Trail would be a great, massive way to do that.” Ilya - CloudMine
  23. 23. Roll Out Strategy
  24. 24. Roll Out Strategy Online Communities
  25. 25. Roll Out Strategy Online Communities Organizations & Institutions
  26. 26. Roll Out Strategy Online Communities Organizations & Institutions Social Platforms
  27. 27. Roll Out Strategy Online Communities Organizations & Institutions Social Platforms Media Outreach
  28. 28. The Trail to Launch
  29. 29. The Trail to Launch Design game and game mechanics Define business model & customer Validate opportunity with sponsors Validate opportunity with players Build team with right mix of skills Begin early social marketing Functional demo for iOS
  30. 30. The Trail to Launch Design game and game mechanics Define business model & customer Validate opportunity with sponsors Validate opportunity with players Build team with right mix of skills Begin early social marketing Functional demo for iOS Quit pesky day jobs
  31. 31. Functional iOS Demo
  32. 32. Thanks! Any questions? @startuptrail facebook.com/startuptrail www.thestartuptrail.com

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