Social Learning Success Stories, Models, And Roles
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This is a presentation I did as part of a local ASTD / ISPI Social Learning workshop held at Babson. My other presenters included Mark Bucceri of Saba and Bill Cava of Ektron. The event was coordinated (and masterfully so) by Jean Marrapodi of Applestar Productions.
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Social Learning Success Stories, Models, And Roles
- 1. Social Learning Success Stories, Models, & Roles Dave Wilkins, Sr. Director of Product Strategy www.mzinga.com l MZINGA February 2009
- 2. About Dave Dave Wilkins Senior Director, Product Strategy at Mzinga • National speaker at 40+ conferences • More than 12 years in the learning space • Strategy, design, development oversight for software sim, EPSS, KM products • Multiple years as a stand-up instructor and WBT developer • Published author dave@mzinga.com Twitter: @dwilkinsnh Facebook, AIM, LinkedIn: dwilkinsnh Blog: http://dwilkinsnh.wordpress.com MZINGA 2
- 3. Agenda 1. Key drivers 2. Successes 3. Models • Conceptual and Strategic Models • Tactical and Tool-level Models 4. Roles and lessons MZINGA 3
- 4. Agenda 1. Key drivers 2. Successes 3. Models • Conceptual and Strategic Models • Tactical and Tool-level Models 4. Roles and lessons MZINGA 4
- 5. Some quick questions How many of you have taken a course in the last year? How many of you have searched on Google this week? How many of you read blogs? Write blogs? How many of you have a Facebook account? How many of you watch videos on YouTube? How many of you create videos on YouTube? Anyone live tweeting this presentation? How many of you know what tweeting is? MZINGA 5
- 6. What do these things have in common? MZINGA 6
- 7. What happened? = The Big Switch – Nicholas Carr MZINGA 7
- 8. What’s happening? = MZINGA 8
- 9. Some sobering stats 48% of adults have either a MySpace or Facebook page 16% of adults updating their page at least once a day 5% of Americans are currently using Twitter MZINGA 9
- 10. Did you know? The Air Force enables all 330,000 airmen to comment on any military-related blog post or even write their own blog? The clean-up of the Exxon Valdez was solved from cement truck engineer? The average cost of a support call is $8-$12, the average cost of a peer-to-peer discussion post is $.25? SN users trust peer opinion 3x more than advertising? 13 hours of video are uploaded to YouTube every min? There are 150,00,000 million ppl on Facebook? MZINGA 10
- 11. Stuff that makes me sweat… Informal Learning Formal Learning Training groups 13% Who owns “own” this this? 87% MZINGA 11
- 12. Agenda 1. Key drivers 2. Successes 3. Models • Conceptual and Strategic Models • Tactical and Tool-level Models 4. Roles and lessons MZINGA 12
- 13. What do these companies have in common? MZINGA 13
- 14. Agenda 1. Key drivers 2. Successes 3. Models • Conceptual and Strategic Models • Tactical and Tool-level Models 4. Roles and lessons MZINGA 14
- 15. A new model? Many : Many One : Many Jay Cross and Harold Jarche MZINGA 15
- 16. Typing your learning needs? MZINGA 16
- 17. Embedded Model WBT Page WBT Page WBT Page WBT Page WBT Page Embedded Putting the “social” back into instruction Comments “Open” YouTube Ratings Chat? Discussion Blog RSS Feed Fixing what we broke in transition from ILT to WBT Debrief Diversity of perspective Conversation Sharing and dialog MZINGA
- 18. Amazon and Community Models Social Media *in* learning Social Media *as* learning -- Put the “social” back into courses -- Social exchanges and formal are the learning Social Networking Blogs Ratings Blogs Ideas Discussions Social Networking Chat Library Comments Discussions SN R B Formal Formal Learning Learning C D Social Media *about* learning -- Put the “social” into any learning experience MZINGA
- 19. Three paradigms of social learning Models Approach Formal – socialize existing Embedded Models formal learning models Amazon Models Emergent – empower learners Community Models to co-create and initiate topics Embedded Models of discussion Amazon Models Collaborative – sharing best Community Models practices, expert location, Amazon Models collaboration MZINGA 19
- 20. Agenda 1. Key drivers 2. Successes 3. Models • Conceptual and Strategic Models • Tactical and Tool-level Models 4. Roles and lessons MZINGA 20
- 21. Guidepost #1 – News Media MZINGA 21
- 22. Guidepost #2 -- Encyclopedias MZINGA 22
- 23. Guidepost #3 – Cisco, P&G, Starbucks, Dell MZINGA 23
- 24. New Roles? Wiki Gardner Content Expert Social Media Producer Chief Connecting Officer Producer Reporter Community Manager Moderator MZINGA 24
- 25. Recommended Resources www.mzinga.com Blogs Mzinga Blogs, Tony Karrer, Kevin Jones etc. White Papers and Resources Mzinga White Papers and Resources Mzinga Webinar Event Archive Articles CLO magazine wearesmarter.org Learning Circuits barackinc.com Talent Management magazine Learning Solutions e-Magazine, Dec 15th, 2008 Twitter @dwilkinsnh, @slqotd, @kevindjones Podcasts or through iTunes http://dwilkinsnh.wordpress.com www.sociallearning.ning.com MZINGA April 2009 MZINGA
- 26. Thank You! Dave Wilkins Mzinga Sr. Director of Product Strategy dave@mzinga.com Twitter: @dwilkinsnh http://dwilkinsnh.wordpress.com MZINGA April 2009 MZINGA
Editor's Notes
- So we start with the 1) Collaborative Work and Learning…which becomes 2) Emergent Practices… which develops and evolves into…3) Tools & Processes…