Foursquare Program

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I presented this to my agency as something to include in our summer programs for our beer & spirits client.

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  • Foursquare Program

    1. 1. Foursquare: The Missing Link Social Media Steps into the Real World
    2. 2. The Social Toolbox
    3. 3. The Social Toolbox
    4. 4. The Social Toolbox
    5. 5. The Social Toolbox
    6. 6. What is it? • A location-based social network • Allows you to check-in at places using the GPS from your mobile phone
    7. 7. Why it has that “stick” value • Over 500,000 current users and growing • Competition: Earn badges and points to compete with others • Friends: Find out what your friends are up to • Inside Scoop: See tips about locations that are close to you • Free Stuff: Loyalty promotions give users a reason to check-in
    8. 8. The New Tool in the Toolbox • Combines social interaction with real- world interaction • Low cost and low maintenance • A great way to increase brand interaction • Incentive to get locations to participate: Business
    9. 9. 4 Elements • Promotion • Facebook, Twitter, & On-site • Achievements • Visits, Checking in with friends, Tips, Mayor • Ambassadors’ Roles • Establishment’s Responsibilities
    10. 10. Promotion
    11. 11. Promoting with Facebook • Informing consumers about the platform • Link to Foursquare site • Wall posts about rewards they could win • Info about specific events posted on wall during program
    12. 12. Promoting On-site • Small signage in the window • “Sign up for Foursquare” • Mention rewards they could win by signing up
    13. 13. Promoting with Twitter • Tweet about: • Rewards consumers can win • Promotions that are going on, Right Now! • Future promotions
    14. 14. Achievements
    15. 15. • Visits: first time, milestones (10x, 25x, etc.)
    16. 16. • Visits: first time, milestones (10x, 25x, etc.) • Checking In With Friends: rewarded higher because it brings more people to the promotion
    17. 17. • Visits: first time, milestones (10x, 25x, etc.) • Checking In With Friends: rewarded higher because it brings more people to the promotion • Tips: positive tips should be rewarded because it encourages word-of-mouth
    18. 18. • Visits: first time, milestones (10x, 25x, etc.) • Checking In With Friends: rewarded higher because it brings more people to the promotion • Tips: positive tips should be rewarded because it encourages word-of-mouth • Mayor: hardest to attain, special reward and recognition should be given
    19. 19. Ambassadors’ Roles • Checking for appropriate signage • Use “tips” feature to inform consumers of promotions • Should include rewards possible • Friend key influencers in the market on Foursquare • Tweet about active promotions
    20. 20. Establishment’s Responsibilities • Put up signage on location • Promote rewards on Foursquare’s venue interface online • Sell, Sell, Sell
    21. 21. RedPeg Marketing March 31, 2010 Follow me on Twitter @DerekWenzell And LinkedIn http://www.linkedin.com/in/derekwenzell

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