Minimal Product, Maximal Vision

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Having a huge vision is great, but can be paralyzing. David walks people through how to deliver something quickly, while holding on to a big vision.

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  • Minimal Product, Maximal Vision

    1. 1. minimal productMaximal Vision
    2. 2. You’re a visionary.
    3. 3. “Once EVERYONE uses myproduct, it’ll be awesome!”
    4. 4. Metcalfe’s LawValue = num_participants2 Proportional to # of connections
    5. 5. Metcalfe’s LawValue = num_participants2 Reed’s Law Value = 2num_participants Proportional to # of subgroups!
    6. 6. Exponentials are very flat at the start. i.e. your new social network is completely useless.
    7. 7. Sites Needing Critical MassSocial Networks (Facebook, Google+, LinkedIn)User-Content Sites (Wikipedia, Wikihow, YouTube)Volume Licensees (Pandora, Netflix)
    8. 8. Marketplaces are Worse!Classifieds (Craigslist)Dating Sites (Match.com, OKCupid)Forums (AVSforum)Q&A Sites (Quora, Yahoo Answers)
    9. 9. But People Will Love Me!Is most of the value your... (non-existent) community? (uselessly flashy) interface? (unnecessarily obscure) technology?...or worst: is most of the value your idea?
    10. 10. People Don’t Care About You.
    11. 11. People Don’t Care About You.
    12. 12. Goal: Solve Real Problems.Address the problem in the person’s own words.Present a solution that clearly solves the problem.Make it as simple as possible.
    13. 13. Real Story: IM Smarter“Revolutionary, patent-pending SOCKS5 proxy to transparentlyenhance all four major instant messaging protocols, includingOSCAR (AIM+ICQ), MSN, and Yahoo! Messenger!”....*crickets*
    14. 14. Real Story: PBwiki => PBworks“Wikis are great!” => early adopters @ $50/yr“This helps me manage my agency’s RFIs.” => $50,000/yr
    15. 15. Corollary: Avoid WasteDon’t build until you need to: “steal” tools as needed.Validate the need: ideally sell before you build.Avoid solving scaling issues until you’re blocked on them.
    16. 16. Exercise: Hilariously Simple
    17. 17. No Code?Craigslist v1: just a mailing list.Yahoo v1: static HTML directory.Could your startup get off the group with a mailing list? e.g. Social Travel Network?Start with Excel, Google Docs, SurveyMonkey, Facebook...
    18. 18. Reskin a Library?Meebo = libpurple (Gaim)Mint = YodleeYouTube = Flash Media Encoder
    19. 19. What if my Code Sucks?Napster = Shawn Fanning’s first Windows program.LiveJournal = started as a CGI script.
    20. 20. Shouldn’t I Wait to Launch?You’re probably building the wrong thing.You need to start the clock on becoming a world expert!Over-engineering a launch can kill a company. e.g. There.com, Duke Nukem ForeverLaunches are over-rated!
    21. 21. IN “STEALTH” >6 MONTHS? You’re doing it wrong.
    22. 22. GO SELL!

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