The hotel and hospitality industry competes heavily on customer experience and service. Learn the 5 things all hotels and hospitality businesses must do to provide the best guest experiences and create lifetime customers.
5 Things Hotels Must Do to Provide the Best Guest Experience
5 Things Hotels Must
do to Provide the
Best Guest Experience
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Importance of the Guest Experience
The hotel and lodging industry is hyper competitive. Success and loyalty heavily relies on the
importance of creating the best experience possible for each and every guest.
We will cover the Top 5 Things Hotels Must do to Provide the Best Guest Experience.
Promotions & Offers
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51% of travelers who book trips via digital will use a mobile device.*
Hotel bookings on mobile devices increased by 67% in the US from 2015-2016.**
There are a couple ways to implement mobile booking. If your organization has the
resources to build the software for mobile booking, it may be the way to go as it
eliminates long-term contracts and influxes in pricing.
You can also go with a 3rd party vendor which can handle the entire implementation for
you, eliminating a lot of internal resource effort for development and maintenance.
Here is a list of Hotel Reservation Software Providers.
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WIFI Access: For Free2
65% of hotel guests were online within 7 minutes of checking in.*
75% of hotels offer free internet.**
Setup a separate and secure internet connection and password protect it to
allow only your guests to access. Change your password frequently to ensure
connection is always secure. You can use automated email or text message to
notify guests of the WIFI password upon check-in.
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Personalized Promotions & Offers3
8 in 10 consumers say that personalized
marketing has some impact on their decision to purchase.*
10-20% improvement in conversion rate with
Leverage guest or loyalty data such as past purchases and preferences to
strategically send out promotional offers based on the guest’s interests. For
example, if a guest purchased in a spa treatment during the last stay, send an
offer for a free massage or room to entice them to come back.
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Social Media Engagement4
90% of hotels actively use Facebook and 78% use Twitter to
92% of customers trust their friends and family’s recommendations.*
You can engage your customers in a couple of ways. One way is to post
interesting content relating to your business and industry that gets readers
excited about your brand. The other way is to answer any questions or criticism
that is mentioned about your brand. This will let customers and other readers
know that you care about their opinion and are taking the extra step to ensure
their needs are met and exceeded.
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98% open rate for text messaging among consumers.*
3/4 of consumers would rather text message customer support than call.**
Look for a business text messaging software provider that can help
you easily manage guest text requests and communications through a
centralized portal. The texting software should also be able to
automate messages to reduce manual resources and have the ability
to integrate with your current hotel guest management system to
ensure guest needs are met in a timely manner.
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Create better guest experiences with text messaging!
Zingle is a software solution that helps businesses communicate with customers via texting and other
mobile messaging channels.
Zingle allows businesses to engage, support and respond to customers in the new mobile messaging
era. Zingle’s real-time enterprise platform works on any device and provides all the software tools to
deliver an instant, actionable and seamless customer service experience.
CLICK HERE TO GET A PERSONALIZED DEMO TODAY!
www.zingle.me | firstname.lastname@example.org | 877.946.4536