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HR Breakfast: Social Media in der Personalarbeit

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In dieser Präsentation stelle verschiedene Nutzungsmöglichkeiten von Social Media in der Personalabteilung vor.

Published in: Recruiting & HR
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HR Breakfast: Social Media in der Personalarbeit

  1. 1. HR Breakfast: Social Media in der Personalarbeit David Wagner wissenschaftlicher Mitarbeiter Wertheim 09.04.2014
  2. 2. 2 Agenda 1. Einführung Social Media 2. Welche Anwendungen gibt es? 3. Welche Anwendungen sind im Bereich HR relevant? 4. Wie sollen Mitarbeiter Social Media nutzen? 5. Weiterführende Literatur 6. Wie nutzt Ihre Firma Social Media?
  3. 3. 3 1. Social Media: Eine Einführung Quelle: http://youtu.be/omSKo1OW6CU
  4. 4. 4 2. Welche Anwendungen gibt es?
  5. 5. 5 3. Welche Anwendungen sind für HR relevant? Quelle: http://www.mckinsey.com/insights/business_technology/business_and_web_20_an_interactive_feature
  6. 6. 6 3. Welche Anwendungen sind für HR relevant? Quelle: http://web.jobvite.com/rs/jobvite/images/Jobvite_SocialRecruiting2013.pdf
  7. 7. 7 3. Was bringt das? Quelle: http://web.jobvite.com/rs/jobvite/images/Jobvite_SocialRecruiting2013.pdf
  8. 8. 8 3. Und in Deutschland? Quelle: http://www.socialmedia-recruiting.com/SocialMediaRecruitingStudie_2011-download.pdf
  9. 9. 9 3. Und in Deutschland? Quelle: http://www.socialmedia-recruiting.com/SocialMediaRecruitingStudie_2011-download.pdf
  10. 10. 10 3. Deutsches Ranking Quelle: http://embrace.medienfabrik.de/personalfunk/SocialMediaStudie2011.pdf
  11. 11. 11 3. Deutsches Ranking Quelle: http://embrace.medienfabrik.de/personalfunk/SocialMediaStudie2011.pdf
  12. 12. 12 3. Die Arbeitgebermarke: Was ist das? Mehr Infos: Rothfuß, D. (2009). Employer Branding: Rankings. W&V Extra.
  13. 13. 13 3. Beste Arbeitgeber auf kununu Quelle: http://embrace.medienfabrik.de/personalfunk/SocialMediaStudie2011.pdf
  14. 14. 14 4. Wie sollen Mitarbeiter Social Media nutzen? Quelle: http://socialmediagovernance.com/policies.php
  15. 15. 15 5. Weiterführende Literatur Bernauer, D., Hesse, G., & Laick, S. 2010. Social Media im Personalmarketing. München: Luchterhand. Buhse, W. 2012. Enterprise 2.0 – Innovationsmanagement durch Managementinnovation. In S. Pfeiffer, P. Schütt, & D. Wühr (Eds.), Smarte Innovation: 233–245. Wiesbaden: Springer. Dannhäuser, R. 2014. Praxishandbuch Social Media Recruiting. Wiesbaden: Springer. Kane, G. C., Fichman, R. G., Gallaugher, J., & Glaser, J. 2009. Community Relations 2.0. Harvard Business Review, 87(11): 45–50. McAfee, A. 2009. Enterprise 2.0: New Collaborative Tools for Your Organization’s Toughest Challenges. Boston, MA: Harvard Business School Press. Chui, M., Manyika, J., Bughin, J., Dobbs, R., Roxburg, C., Sarrazin, H., et al. 2012. The Social Economy: Unlocking Value and Productivity Through Social Technologies. Washington, DC: McKinsey Global Institute. Ulbricht, C. 2012. Social Media und Recht: Praxiswissen im Unternehmen. Freiburg: Haufe-Lexware.
  16. 16. 16 Interesse geweckt? • Gern biete ich in verschiedenen Formaten mehr Informationen rund um das Thema Social Media und Ihr konkretes Projekt • Veranstaltungen an der GGS, z.B. innovationsforum • Regionale Arbeitsgruppe • Seminar: Community Management • Beratung: Wie führen wir eine Community ein? • Wissenschaftliche Begleitung • Fallstudie • Umfragen
  17. 17. 17 6. Wie nutzt Ihre Firma Social Media? • Ist die Anwendung in Ihrem Unternehmen erlaubt? • Wird die Anwendung gefordert und gefördert? • Wer treibt das Thema in Ihrem Unternehmen? • Wie nutzt die Personalabteilung Social Media derzeit? • Welche Initiativen sind geplant?
  18. 18. 18 Ihr Ansprechpartner David Wagner wissenschaftlicher Mitarbeiter Telefon +49 (0)7131 6456 36-85 david.wagner@ggs.de www.kpsquared.org
  19. 19. 19 Homepage www.ggs.de Facebook www.facebook.de/ggs.masters Twitter www.twitter.com/GGS_Heilbronn Youtube www.youtube.com/GermanGraduateSchool Xing www.xing.com/company/ggs LinkedIn www.linkedin.com/company/german- graduate-school-of-management-and-law-heilbronn Internet und Social Media

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