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Social Media for School Leaders

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Presented for CASCD on January 25, 2012.

Published in: Education, Business
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Social Media for School Leaders

  1. 1. SOCIALMEDIADEVIN VODICKA, EDDASSISTANT SUPERINTENDENT, BUSINESS SERVICESCARLSBAD UNIFIED SCHOOL DISTRICT
  2. 2. WHAT IS SOCIALMEDIA?Wikipedia50 DefinitionsDevin’s Definition: Content that can bepushed, pulled, liked, shared, fed, rated, ordiscussed
  3. 3. WHY USE IT?Half of all adults use social network sitesFacebook statistics
  4. 4. SOCIAL MEDIAAND EDUCATIONTool for learning?Communication withstaff, families, andcommunity
  5. 5. CARLSBAD UNIFIEDWEB SITE
  6. 6. TWITTER
  7. 7. FACEBOOK
  8. 8. YOUTUBE
  9. 9. BLOGGER
  10. 10. RECOMMENDATIONSStart smallKeep number of people involved to a minimum when you beginBe clear about intent; we decided to amplify ourmission, vision, and valuesCommit to stay active—do not let your content become out-of-dateUse photos and visualsConnect with others to build your audienceCelebrate the little thingsDevelop and leverage your own voice (ie control the message)Use tools such as socialoomph or hootsuite to simplify processBe willing to learn!
  11. 11. BOARD POLICIES
  12. 12. NEXT STEPSImplement new BoardPolicies and Admin RegsContinue to exploreopportunities to improvestudent learning throughsocial mediaContinue to leverage socialmedia as communication tool School Site Pages PTA/FoundationsConnect with others to buildextended learningcommunity

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