This presentation was delivered June 26 at Google Campus in Tel Aviv, as part of Funding, Development and Marketing for StartUPs Event (http://goo.gl/4p8INF).
Titled 'Five Tips to Kickstart Your Startup's Marketing Activities', this deck provides my own insights + best practices (Uber, Get Taxi, Inner-active, Onavo, TestFairy, others) into what I believe founders should focus on when starting their marketing activities.
My five tips to kickstart your startup's marketing activities are:
5. Online Presence
4. Content Marketing & Distribution - Is It Right For Me?
3. Make Your Customers Happy
2. Find Your Product/Market Fit
1. Build a Community
The presentation covered other topics as well, but only scratched the surface:
* Tools Of The Marketer - DIY
* Acquisition Vs. Retention
* The 3 “Whats”
I'm a CMO/Advisor (freelance) working out of Israel, available for advisory engagements and speaking opportunities: email@example.com or +972-52-5799899.
One month after the announcement: 5X – number of customers 30X – number of transactions at TestFairy system
Don’t be afraid to get creative and experiment. It’s not ‘1 size fits all’.
Marketing & PR for Startups @ Google Campus - Tips and Best Practices
CMO for startups (freelance)
14 years of marketing experience, last 5
at ‘Startup Nation’
Worked for Onavo (acquired by Facebook), Bizzabo,
Zooz Payments, Serendip Media, Vubooo Soccer,
WonderVoice for FB, tawkon/Glove, SQream
Technologies, justAd, Heystack, others
Guest Lecturer @ The College of Management
Are you already a part of a startup?
Is this your first startup?
Have you identified your target audience?
Launching within 3 months?
Five Tips To Kickstart Your Startup’s Marketing
Tools Of The Marketer
Acquisition Vs. Retention
The 3 “Whats”
FIVE TIPS TO KICKSTART
Own the domains, KISS
Be genuine, don’t over-sell
Rally the troops
Focus your digital efforts, leverage assets
Media: Twitter lists and G+
It’s NOT ‘1 size fits all’
Share of voice vs. Own the space
Write great content, not good one
Gaining traction takes time
Distribution is as important as the content itself
Get ready for a hand-to-hand combat
Don’t think of scale. Not now.
Find why those 100 come back (retention)
No. Mom & dad don’t count
◦ Company: Strengths & Weaknesses
◦ Industry: Opportunities & Threats
Who’s NOT my target audience?
‘We Exist To Wow Passengers And Drivers Alike’
“Lots of startups fail before product/market fit
When you are BPMF, focus obsessively on getting
to product/market fit. It’s the only thing that
Marc Andreessen, General Partner,
Sense of belonging
Every customer is an evangelist. He doesn’t know it yet
Appeal to your target audience, even a niche one
Don’t assume, ask
Example: (Guardians of your data, Breach Alerts)
Odesk / Elance
Google Keywords Tool
50% Easier Selling To Existing Customers
5x More Expensive To Acquire A New User
80% Of Future Revenues Will Come From
20% Of Your Existing Customers
“The people who signed up in the first
month: Are they still using it today? Often
in social startups you’ll see people sign up,
use it for a couple of months, and then
never use it again. This weird effect where,
because your sign-up rate is so high, your
active users seems to stay pretty much the
same. Like a revolving door.”
Kevin Systrom, Instagram
Uber video: http://youtu.be/2WySm0YJzMU
“Everyone can grasp the problems
with taxis and how overhauling
that industry is exciting and
controversial. It's a story that's
bigger than the app.”
Martin Bryant, Editor-In-Chief,
What did I do yesterday and how it
What I’m doing today
What am I doing tomorrow?
Content & Distribution
Make Your Customers Happy
Find Your Product/Market Fit
Have A Great Story