Dvir Reznik
@dvirreznik
dvirreznik.com/about
 CMO for startups (freelance)
 14 years of marketing experience, last 5
at ‘Startup Nation’
 Worked for Onavo (acquired...
 Are you already a part of a startup?
 Is this your first startup?
 Have you identified your target audience?
 Launchi...
Five Tips To Kickstart Your Startup’s Marketing
Tools Of The Marketer
Acquisition Vs. Retention
PR
The 3 “Whats”
Q&A
FIVE TIPS TO KICKSTART
YOUR STARTUP’S
MARKETING ACTIVITIES
 Own the domains, KISS
 Be genuine, don’t over-sell
 Rally the troops
 Focus your digital efforts, leverage assets
 M...
 It’s NOT ‘1 size fits all’
 Share of voice vs. Own the space
 Write great content, not good one
 Gaining traction tak...
 Get ready for a hand-to-hand combat
 Don’t think of scale. Not now.
 Find why those 100 come back (retention)
 No. Mo...
 SWOT:
◦ Company: Strengths & Weaknesses
◦ Industry: Opportunities & Threats
 Who’s NOT my target audience?
 Product/Ma...
“Lots of startups fail before product/market fit
ever happens.
When you are BPMF, focus obsessively on getting
to product/...
 Sense of belonging
 Every customer is an evangelist. He doesn’t know it yet
 Appeal to your target audience, even a ni...
Google Analytics
Fiverr
Odesk / Elance
Onehourtranslation
Dropbox
Haro
Twitter Lists
G+ Groups
Distimo Monitor/Appannie
Go...
Link to video: http://youtu.be/yY-HBW5CNcg
Source: The Lean Startup by Eric Ries
50% Easier Selling To Existing Customers
5x More Expensive To Acquire A New User
80% Of Future Revenues Will Come From
20%...
“The people who signed up in the first
month: Are they still using it today? Often
in social startups you’ll see people si...
Uber video: http://youtu.be/2WySm0YJzMU
“Everyone can grasp the problems
with taxis and how overhauling
that industry is e...
What did I do yesterday and how it
performed?
What I’m doing today
What am I doing tomorrow?
Online Presence
Content & Distribution
Make Your Customers Happy
Find Your Product/Market Fit
Community
Measure Ever...
dvir.reznik@gmail.com | @dvirreznik | 052-5799899
Marketing & PR for Startups @ Google Campus - Tips and Best Practices
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Marketing & PR for Startups @ Google Campus - Tips and Best Practices

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This presentation was delivered June 26 at Google Campus in Tel Aviv, as part of Funding, Development and Marketing for StartUPs Event (http://goo.gl/4p8INF).
Titled 'Five Tips to Kickstart Your Startup's Marketing Activities', this deck provides my own insights + best practices (Uber, Get Taxi, Inner-active, Onavo, TestFairy, others) into what I believe founders should focus on when starting their marketing activities.

My five tips to kickstart your startup's marketing activities are:
5. Online Presence
4. Content Marketing & Distribution - Is It Right For Me?
3. Make Your Customers Happy
2. Find Your Product/Market Fit
1. Build a Community

The presentation covered other topics as well, but only scratched the surface:
* Tools Of The Marketer - DIY
* Acquisition Vs. Retention
* PR
* The 3 “Whats”

I'm a CMO/Advisor (freelance) working out of Israel, available for advisory engagements and speaking opportunities: dvir.reznik@gmail.com or +972-52-5799899.

Happy to hear your thoughts and feedback.

http://www.dvirreznik.com/about

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  • One month after the announcement:
    5X – number of customers
    30X – number of transactions at TestFairy system
  • Don’t be afraid to get creative and experiment.
    It’s not ‘1 size fits all’.
  • Marketing & PR for Startups @ Google Campus - Tips and Best Practices

    1. 1. Dvir Reznik @dvirreznik dvirreznik.com/about
    2. 2.  CMO for startups (freelance)  14 years of marketing experience, last 5 at ‘Startup Nation’  Worked for Onavo (acquired by Facebook), Bizzabo, Zooz Payments, Serendip Media, Vubooo Soccer, WonderVoice for FB, tawkon/Glove, SQream Technologies, justAd, Heystack, others  Guest Lecturer @ The College of Management
    3. 3.  Are you already a part of a startup?  Is this your first startup?  Have you identified your target audience?  Launching within 3 months?
    4. 4. Five Tips To Kickstart Your Startup’s Marketing Tools Of The Marketer Acquisition Vs. Retention PR The 3 “Whats” Q&A
    5. 5. FIVE TIPS TO KICKSTART YOUR STARTUP’S MARKETING ACTIVITIES
    6. 6.  Own the domains, KISS  Be genuine, don’t over-sell  Rally the troops  Focus your digital efforts, leverage assets  Media: Twitter lists and G+
    7. 7.  It’s NOT ‘1 size fits all’  Share of voice vs. Own the space  Write great content, not good one  Gaining traction takes time  Distribution is as important as the content itself  Example:
    8. 8.  Get ready for a hand-to-hand combat  Don’t think of scale. Not now.  Find why those 100 come back (retention)  No. Mom & dad don’t count  Measure. Everything. Example:
    9. 9.  SWOT: ◦ Company: Strengths & Weaknesses ◦ Industry: Opportunities & Threats  Who’s NOT my target audience?  Product/Market Fit  Example:  ‘We Exist To Wow Passengers And Drivers Alike’
    10. 10. “Lots of startups fail before product/market fit ever happens. When you are BPMF, focus obsessively on getting to product/market fit. It’s the only thing that matters” Marc Andreessen, General Partner, Andreessen Horowitz Source: http://goo.gl/MMnV
    11. 11.  Sense of belonging  Every customer is an evangelist. He doesn’t know it yet  Appeal to your target audience, even a niche one  Don’t assume, ask  Example: (Guardians of your data, Breach Alerts)
    12. 12. Google Analytics Fiverr Odesk / Elance Onehourtranslation Dropbox Haro Twitter Lists G+ Groups Distimo Monitor/Appannie Google Keywords Tool WhatRunsWhere.com MailChimp Asana SurveyMonkey TestFairy AppCodes.es LinkedIn Groups Facebook pages Optimizely Unbounce Google Search
    13. 13. Link to video: http://youtu.be/yY-HBW5CNcg
    14. 14. Source: The Lean Startup by Eric Ries
    15. 15. 50% Easier Selling To Existing Customers 5x More Expensive To Acquire A New User 80% Of Future Revenues Will Come From 20% Of Your Existing Customers Source: http://hbswk.hbs.edu/archive/1590.html http://goo.gl/7Y91G5
    16. 16. “The people who signed up in the first month: Are they still using it today? Often in social startups you’ll see people sign up, use it for a couple of months, and then never use it again. This weird effect where, because your sign-up rate is so high, your active users seems to stay pretty much the same. Like a revolving door.” Kevin Systrom, Instagram
    17. 17. Uber video: http://youtu.be/2WySm0YJzMU “Everyone can grasp the problems with taxis and how overhauling that industry is exciting and controversial. It's a story that's bigger than the app.” Martin Bryant, Editor-In-Chief, TheNextWeb.com
    18. 18. What did I do yesterday and how it performed? What I’m doing today What am I doing tomorrow?
    19. 19. Online Presence Content & Distribution Make Your Customers Happy Find Your Product/Market Fit Community Measure Everything Have A Great Story
    20. 20. dvir.reznik@gmail.com | @dvirreznik | 052-5799899

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