The patient isn’t that healthy…
It’s tough to see the banner paradigm being the main unit.
It’s easy for me to say it sucks, but I don’t know what the better
Most [banners] aren’t serving value. Today, these retargeting ads
are creepy to me, the equivalent of tracking a guy out of a shopping
mall to his car and jumping on top of his car... Online has to work in
the context of what people are trying to accomplish.
- G.M. O’Connell, founder of Modem Media, the
agency that created the first banners in 1994
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