IBM and the Metaverse

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A presentation I gave at Virtual Worlds Real People Conference, January 15, 2008 at IDC Israel. The focus of the deck is IBM activity in virtual worlds and second life and the benefits for our customers and BPs. Built with contributions from Roo Reynolds and Andy Piper.

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IBM and the Metaverse

  1. 1. IBM and the Metaverse Dvir Reznik dvir@il.ibm.com Lotus Brand Mgr., IBM Software Group © 2007 IBM Corporation … Metaverse Evangelist protégé
  2. 2. IBM and the Metaverse – Virtual Worlds, Real People Conference Dvir Reznik Echo Dibou Lotus Brand Sales http://dvirreznik.blogspot.com http://eightbar.co.uk January 2008 © 2007 IBM Corporation
  3. 3. using virtual worlds …to
  4. 4. IBM and the Metaverse – Virtual Worlds, Real People Conference work http://www.flickr.com/photos/extranoise/158135547/ January 2008 © 2007 IBM Corporation
  5. 5. IBM and the Metaverse – Virtual Worlds, Real People Conference learn http://www.flickr.com/photos/shonk/418180402/ January 2008 © 2007 IBM Corporation
  6. 6. IBM and the Metaverse – Virtual Worlds, Real People Conference play http://flickr.com/photos/toniblay/52445415/ January 2008 © 2007 IBM Corporation
  7. 7. http://flickr.com/photos/shawdm/820926627/ Worlds, Real People Conference IBM and the Metaverse – Virtual social evolution January 2008 © 2007 IBM Corporation
  8. 8. IBM and the Metaverse – Virtual Worlds, Real People Conference Virtual Worlds - Development Online Games e.g. Quake, Half-Life, … MMORPGs (Massively multiplayer online role-playing games) e.g. EVE, Everquest, Project Entropia, WoW… Virtual Worlds - Massively multiplayer (but not role-playing games) e.g. There.com, Second Life, Home, … • The users generate the content • Not really a game; no objectives January 2008 © 2007 IBM Corporation
  9. 9. IBM and the Metaverse – Virtual Worlds, Real People Conference Virtual Worlds – Second Life Second Life 10,500,000 user accounts and growing 1,500,000+ logged on in past 2 months. Usually 18,000+ concurrently online Not a game A platform for meeting, building, selling, collaborating and exploring. Active economy Over US$ 7M changed hands between players in 10/07 Usually $1M-$1.5M per day Media coverage BBC, Wired, Economist, Business Week, Observer, Sunday Times, Guardian, Channel 4, CBS, USA Today, The Register, Forbes, … © 2007 IBM Corporation January 2008 everyone
  10. 10. IBM and the Metaverse – Virtual Worlds, Real People Conference January 2008 © 2007 IBM Corporation
  11. 11. IBM and the Metaverse – Virtual Worlds, Real People Conference BBC – One Big Weekend concert with streaming audio and video January 2008 © 2007 IBM Corporation
  12. 12. IBM and the Metaverse – Virtual Worlds, Real People Conference Regina Spektor – marketed in-world by Warner Bros. January 2008 © 2007 IBM Corporation
  13. 13. IBM and the Metaverse – Virtual Worlds, Real People Conference Major League Baseball event hosted in virtual stadium January 2008 © 2007 IBM Corporation
  14. 14. IBM and the Metaverse – Virtual Worlds, Real People Conference Why does IBM care?  Use the technology  Establish a presence  Develop skills, help our customers  Build “mindshare”  Press event “Think Tank”, London Dec 06  BBC Newsnight, January 07  Opportunities are in here January 2008 © 2007 IBM Corporation
  15. 15. IBM and the Metaverse – Virtual Worlds, Real People Conference © 2007 IBM Corporation
  16. 16. IBM and the Metaverse – Virtual Worlds, Real People Conference January 2008 © 2007 IBM Corporation
  17. 17. IBM and the Metaverse – Virtual Worlds, Real People Conference January 2008 © 2007 IBM Corporation
  18. 18. IBM and the Metaverse – Virtual Worlds, Real People Conference Meetings January 2008 © 2007 IBM Corporation
  19. 19. IBM and the Metaverse – Virtual Worlds, Real People Conference IBM Alumni event (http://greateribm.com) January 2008 © 2007 IBM Corporation
  20. 20. IBM and the Metaverse – Virtual Worlds, Real People Conference January 2008 © 2007 IBM Corporation
  21. 21. IBM and the Metaverse – Virtual Worlds, Real People Conference Wimbledon demo… Integrating real-world ‘Hawkeye’ ball tracking data with Second Life for Wimbledon demo January 2008 © 2007 IBM Corporation
  22. 22. IBM and the Metaverse – Virtual Worlds, Real People Conference Australian Open Jan 2007 January 2008 © 2007 IBM Corporation
  23. 23. IBM and the Metaverse – Virtual Worlds, Real People Conference January 2008 © 2007 IBM Corporation
  24. 24. IBM and the Metaverse – Virtual Worlds, Real People Conference Led to Client Builds Circuit City and Sears January 2008 © 2007 IBM Corporation
  25. 25. IBM and the Metaverse – Virtual Worlds, Real People Conference CodeStation – for ISVs January 2008 © 2007 IBM Corporation
  26. 26. IBM and the Metaverse – Virtual Worlds, Real People Conference Quick recap January 2008 © 2007 IBM Corporation
  27. 27. IBM and the Metaverse – Virtual Worlds, Real People Conference http://flickr.com/photos/zhent/574472488/ January 2008 © 2007 IBM Corporation
  28. 28. IBM and the Metaverse – Virtual Worlds, Real People Conference January 2008 © 2007 IBM Corporation
  29. 29. IBM and the Metaverse – Virtual Worlds, Real People Conference http://www.flickr.com/photos/rtarga/223776150/ January 2008 © 2007 IBM Corporation
  30. 30. IBM and the Metaverse – Virtual Worlds, Real People Conference January 2008 © 2007 IBM Corporation
  31. 31. IBM and the Metaverse – Virtual Worlds, Real People Conference Dvir Reznik Echo Dibou Lotus Brand Sales http://dvirreznik.blogspot.com http://eightbar.co.uk January 2008 © 2007 IBM Corporation
  32. 32. IBM and the Metaverse – Virtual Worlds, Real People Conference January 2008 © 2007 IBM Corporation

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