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The $84
Question:
Libraries in the
eBook Era
2
3
Other popular pastimes
in 1450
4
5
6
7
8
9
Why are we still reading?
10
Other popular pastimes
in 2013
11
12
13
14
15
16
The 20th Century Ecosystem of Reading
The 20th Century
Ecosystem of
Reading
18
Some Hard Facts About Libraries
1.6 Billion
visits 2.4
Billion
lends
$42 / person / year
19
Libraries Are Our Most Trusted Institution
How confident? How important?
63 28
Library to community
20
21
22
23
24
25
$14.99
Consumer
eBook price
$84.00
Library eBook
price
26
27
19%
31%
65%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2010 2011 2012
Digital Tablet/Reading
Device Penetration
2/3rds...
28
Books published in 1950 – 11,000
vs
Books published in 2010 – 328,000
0
50000
100000
150000
200000
250000
300000
350000...
29
eTailers – Not Filling Retail Book Discovery Gap.
Q: How did you first find out about [the book you bought last]? (pick...
30
Directed Discovery Dropped from 86% to 81%.
Digital Discovery Now 17%
8% 7%
3% 3%
4% 3%
5% 10%
6%
7%7%
7%
10%
15%
12%
9...
31
Opportunities
32
Curating
33
Merchandizing
34
Promoting
35
Collective Action
36
Questions?
37
Contact
David Vinjamuri
david@brandtrainers.com
Ph: (212) 543-3200
Library presentation 2013 v4
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Library presentation 2013 v4

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2013 Presentation to the American Library Association by David Vinjamuri
data provided with permission of PEW and The CODEX GROUP

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Library presentation 2013 v4

  1. 1. The $84 Question: Libraries in the eBook Era
  2. 2. 2
  3. 3. 3 Other popular pastimes in 1450
  4. 4. 4
  5. 5. 5
  6. 6. 6
  7. 7. 7
  8. 8. 8
  9. 9. 9 Why are we still reading?
  10. 10. 10 Other popular pastimes in 2013
  11. 11. 11
  12. 12. 12
  13. 13. 13
  14. 14. 14
  15. 15. 15
  16. 16. 16 The 20th Century Ecosystem of Reading The 20th Century Ecosystem of Reading
  17. 17. 18 Some Hard Facts About Libraries 1.6 Billion visits 2.4 Billion lends $42 / person / year
  18. 18. 19 Libraries Are Our Most Trusted Institution How confident? How important? 63 28 Library to community
  19. 19. 20
  20. 20. 21
  21. 21. 22
  22. 22. 23
  23. 23. 24
  24. 24. 25 $14.99 Consumer eBook price $84.00 Library eBook price
  25. 25. 26
  26. 26. 27 19% 31% 65% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2010 2011 2012 Digital Tablet/Reading Device Penetration 2/3rds of Regular Book Buyers Have eReader or Tablet. 2-in-3 Book Buyers Now Have Digital Reader Reading Device Penetration Frequent Book Buyers – Pre-Holiday 2010 v. 2012 Q: Own or ordered device in my household. 3.4 X Codex-Group © 2013 Proprietary and Confidential
  27. 27. 28 Books published in 1950 – 11,000 vs Books published in 2010 – 328,000 0 50000 100000 150000 200000 250000 300000 350000 1950 2010 Books Published Number of Books Published
  28. 28. 29 eTailers – Not Filling Retail Book Discovery Gap. Q: How did you first find out about [the book you bought last]? (pick one) 20% 23% 32% 7.6% 6.2% 6.6% 0% 5% 10% 15% 20% 25% 30% 35% 2010 2011 2012 Browsed/display in retail or book store Digital Mass Media (search, social, video, Twitter) Physical Store Discovery Share -12 Pts. +0.4 Pts. 11 Pt. Retail Discovery Gap Online Seller Discovery Share U.S. New Book Discovery Share Last Book Bought: June 2010 vs. December 2012 Codex-Group © 2013 Proprietary and Confidential
  29. 29. 30 Directed Discovery Dropped from 86% to 81%. Digital Discovery Now 17% 8% 7% 3% 3% 4% 3% 5% 10% 6% 7%7% 7% 10% 15% 12% 9% 32% 20% 14% 19% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% June 2010 Dec-12 Recommendations Physical Bookseller Author Marketing Analog Publicity Professionals, Groups, Clubs Online booksellers Online Media + Marketing eMail: publisher, retailer Advertising: all media other U.S. New Book Discovery Share Last Book Bought: June 2010 vs. December 2012 Q: How did you first find out about [the book you bought last]? (pick one) June 2010 Dec. 2012 RECOMMENDATIONS STORES AUTHOR MARKETING ANALOG PUBLICITY PRO’S, GROUPS, CLUB ONLINE SELLERS ONLINE MEDIA + MKTG. EMAIL: RETAIL + PUBLISHER ADVERTISING other RANDOM Discovery +5 pts. -12 pts. -3 pts. +5 pts. NC +1 pt. +5 pts. DIRECTED Discovery Digital 11% Digital 17% Past Month Book Buyer Base: 7,571 5,639 Codex-Group © 2013 Proprietary and Confidential
  30. 30. 31 Opportunities
  31. 31. 32 Curating
  32. 32. 33 Merchandizing
  33. 33. 34 Promoting
  34. 34. 35 Collective Action
  35. 35. 36 Questions?
  36. 36. 37 Contact David Vinjamuri david@brandtrainers.com Ph: (212) 543-3200

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