2013 7x7x7 "Embracing Constant Change"

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While change has always been a constant, the pace of change seems to have increased exponentially. This change permeates through all aspects of business as well; competition, marketing, social media, health care, even your employees. As a business owner or leader, you are challenged with keeping up with that change - perhaps even embracing it. The 2013 7x7x7 panel examines where change is happening, what it's impact will be on you and how you might take full advantage of that.

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2013 7x7x7 "Embracing Constant Change"

  1. 1. Embracing Constant Change
  2. 2. 7x7x7 Ground Rules1.Each EXPERT will have SEVEN MINUTES to share their TIP.2.A gentle one-minute warning will sound.3.Once the final signal sounds, no more TIPS!4.Please hold all questions until the end.5.There will be approximately 30 minutes for questions andanswers after all have shared.6.Questions should be directed to the moderator.7.Please keep track of TIPS on the back of your info sheet.
  3. 3. Our ModeratorVeronica Williams@VJWBranding
  4. 4. Keeping Up With Social MediaRich Nadworny@rnadworny
  5. 5. Keeping Up With Social MediaChange is not the same as having aFacebook Page
  6. 6. “Social media is not an advertising platform.It is a platform to nurture and deepenrelationships.”- Avinash Kausik
  7. 7. In The Broadcast AgeBusiness owned the MediaPeople were Social
  8. 8. In The Digital AgeBusiness has to be SocialPeople own the Media
  9. 9. Are YOU Social?
  10. 10. 1. Find Out What Your Customers Care About?
  11. 11. 2. Be Social to Help, or To Solve a Problem
  12. 12. 3. STOP BROADCASTING!
  13. 13. 4. PracticeRandom Acts ofSocial Kindness
  14. 14. Remember –People Own the Media
  15. 15. Don’t worry about keeping up withSocial Media either.
  16. 16. “Instead of trying to build an authentic and realcustomer experience, most companies social mediaefforts are too broadcast, too one-way, too scripted.”- Bob Garfield
  17. 17. Stop worrying about new(or old) social media channels andstart acting like a real personwould, that is, socially!
  18. 18. Build a Marketing EcosystemMatt Dodds@Brandthropology
  19. 19. Build a Marketing EcosystemGoogle AdwordsOrganic Google Organic BingTraditional Media(Collateral, Print and PR)Organic DirectoriesWeb Design&DevelopmentCopyright: 2013, Brandthropology, Inc.Organic “Earned” PRDatabaseMarketingWebsiteSeg A Data Seg B Data Seg C Data Seg D Data Seg E DataTradeshows& ConferencesTraditionalMediaOnlineMediaDatabaseMarketingSearchOptimizationPaid PlacementsPaid DirectoriesSearchOptimizationHealthInformationTechnology.EconomicCrimeInvestigationCyberSecurityIntegratedStudiesManagementInfo SystemsCFDIBusinessManagementAccountingComputer &InformationSystemsHealthcareAdminSoftwareDevelopmentPaid Social MediaOrganic Social MediaBing Ads
  20. 20. Build a Marketing Ecosystem
  21. 21. Build a Marketing Ecosystem
  22. 22. Build a Marketing Ecosystem
  23. 23. Build a Marketing Ecosystem
  24. 24. Build a Marketing Ecosystem
  25. 25. Build a Marketing Ecosystem
  26. 26. Build a Marketing Ecosystem
  27. 27. Build a Marketing Ecosystem(Repeat)
  28. 28. Build a Marketing EcosystemGoogle AdwordsOrganic Google Organic BingTraditional Media(Collateral, Print and PR)Organic DirectoriesWeb Design&DevelopmentCopyright: 2013, Brandthropology, Inc.Organic “Earned” PRDatabaseMarketingWebsiteSeg A Data Seg B Data Seg C Data Seg D Data Seg E DataTradeshows& ConferencesTraditionalMediaOnlineMediaDatabaseMarketingSearchOptimizationPaid PlacementsPaid DirectoriesSearchOptimizationHealthInformationTechnology.EconomicCrimeInvestigationCyberSecurityIntegratedStudiesManagementInfo SystemsCFDIBusinessManagementAccountingComputer &InformationSystemsHealthcareAdminSoftwareDevelopmentPaid Social MediaOrganic Social MediaBing Ads
  29. 29. Build TrustMelody Burkins@mbbvt
  30. 30. Build TrustOld School
  31. 31. Build Trust
  32. 32. Build Trust
  33. 33. Build TrustLEADERSHIPIN UNCERTAINTIMES:CREATE ASTRATEGIC, ADAPTIVE, &INCLUSIVECULTURE① Anticipate Trends② Question Biases &Status Quo③ Be the Translator④ Advocate for Inclusivity& Diversity⑤ Align Strengths⑥ Invest in Life LongLearning
  34. 34. Build Trust
  35. 35. Build Trust
  36. 36. Build TrustTIPBuild trust by anticipating opportunity andengaging diverse and disruptive thinkingInvest back in your team, creating a culture opento change and life long learning
  37. 37. Engage Mindfully in the World of Lifelong LearningJason Boyers@JasonBoyers
  38. 38. Engage Mindfully in the World of Lifelong LearningEngage mindfully in the world of lifelong learning;take an online class, talk with the head ofcontinuing education of a local college about lowcommitment opportunities for your workforce,discuss learning goals with your best employees,and apply those goals to your most importantpriorities. Your business is the best laboratory fortransformational learning and the development ofyour employees.
  39. 39. Think Next Practices, Not Best PracticesHeather Anderson@Vistage
  40. 40. Think Next Practices, Not Best PracticesBusiness Models, Product life cycles,consumer appetites are shorter today– How do you stay relevant in today’sEconomy?
  41. 41. Think Next Practices, Not Best PracticesBusiness Owners get Distracted by the Day to Day –Where are your future profit pools located?• Strategic Plan weekly, not yearly. – meet, assign, holdaccountable. What is still true? What is Next?• Do a regular Steep - external analysis(Social, Technological, Economic, Ecological, Political andIndustry) What is happening? What is Next?• Value propositions should evolve – Where can incrementalinnovation bring more and more value to our customers in theareas of: Finance Process, Offering and Delivery? What’s Next?• Develop a White Space Team? What’s Next?• Employees best suited: good reasoningskills, communication, collaboration, problem solving andindependence – Who Next?
  42. 42. There is Good News in the New Health CareBob Gaydos
  43. 43. There is Good News in the New Health CareHealth care in a “Direct-to-Consumer” market Health reform introduces marketplaces called “exchanges” VT Reform creates “Vermont Health Connect” exchange Individuals choose the carrier & benefits – not employers Currently, employers (with brokers) chase pennies Currently, decisions are made to over-insure or under-insure Individuals will see things differently: They will choose cost-sharing based on their personal situation. “Narrow” / “limited” networks will lower costs – both medical & Rx Health Savings Accounts will grow in popularity Individuals will demand more “value” than employees
  44. 44. There is Good News in the New Health CareHealth care in a “Direct-to-Consumer” market Health insurance companies are preparing for the changes: They are assuming pressure for lower increases They are working on new customer service models They are working on new payment models Hospitals Currently, the price and quality varies greatly This will change – as prices compress, and quality is rewarded Doctors: They will react to these “new customers” Concierge medicine is only the first stage of this reaction.
  45. 45. There is Good News in the New Health CareWhat is the “take-away” messageHealth Reform is underway.Reform moves the choices away from employers,and into the hands of individuals.The carriers, and later the providers,will react to this new consumer.And that is very good news.
  46. 46. Deliver What Your Customer Needs NOWKate Paine@KPaine66
  47. 47. Deliver What Your Customer Needs NOWResiliency in times of changeReframe the ways of doing businessso that your business stays relevantAND authentic to those you serve.
  48. 48. Permanence ChangeCommunity-focused New marketing tools (social media, etc)Extraordinary access to government reps DiversityAging population Aging populationSocial programs, awareness, activities Educational initiativesIndustry networks (Chamber, etc.) E-commercePride of state TechnologyVolunteerism Tourism/RecreationKeeping it local Environment/Climate changeOpen-lands, environment “Green” building/RenewablesTradition Health Care ReformFriendly Quirky (“Keep Vermont Weird”)Quality of Life Vermont as a brandInnovative InnovativeAgriculture Shrinking middle-class/overextended debtVERMONT
  49. 49. Embrace change – don’t fight it.Conventional wisdom isn’t going to describe what’scoming next. (In other words, old ways of thinkingwon’t work any longer.)• What value do you bring to your clients?• How do you adjust your business model?• Relationships matter now more than ever!• Refine your niche market and target to same.Deliver What Your Customer Needs NOW
  50. 50. Ask what you want to see more of:• What do I want to start (not stop)?• What do I want to create (not remove)?• What do I want to support (not prevent)?• What do I want to reinforce (not weaken)?Use answers to these questions to make yourmarketing efforts become opportunities vs. challenges.Deliver What Your Customer Needs NOW
  51. 51. Remember:Keep your businessrelevant and authentic.Deliver What Your Customer Needs NOW
  52. 52. Questions?• Please direct either towards aspecific panelist or in generalfor any to answer• Use hashtag #777Change
  53. 53. Thank you for attending today.Copies of today’s presentation are available forsharing or download at:• www.twitter.com/FamBizSuccess• www.slideshare.com/dvdv

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