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Libraries and social media

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Libraries and Social Media. Slide deck from a presentation to the Merrimack, Hillsborough, Rockingham Library Collaborative by Diane Vautier on May 9, 2012.

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Libraries and social media

  1. 1. LIBRARIES AND SOCIAL MEDIA Image courtesy of http://libraryschool.campusguides.com/socialmediaBy DianeVautier www.dianevautier.com @dvautier on
  2. 2. Traditional Library Usage is Down @dvautierDeclining trend inlibrary usage(wikipedia)We’re “LosingLibraries”http://www.losinglibraries.org/
  3. 3. Libraries Adapt – Space @dvautier  Reconfiguring Space for Different Use  Meeting Spaces  CafésZeke’s Café Opens inDimond Library, UNH.January 2008http://www.unh.edu/dining/locations/zekes.html
  4. 4. Libraries Adapt - Technology @dvautier Including more Technology Services  Ebook & Ebook Readers Lending  OnLine Accounts  QR Codes (connecting electronic /physical)  Open Source Data Access  Self Check Out Stations Quincy IL Public Library Self Check-Out
  5. 5. Libraries Adapt to Web 2.0(SoMe) @dvautier According to the American Library Association  U.S.libraries continue to make increasing use of social media and Web 2.0 applications and tools to connect with users and to market programs and services.  Consensus - technology is developing rapidly and libraries and librarians who are slow to adapt put themselves at risk.
  6. 6. Avoid Risk - Use Social Media @dvautier
  7. 7. Research study conducted by Curtis R. Rodgers, Ed.D at SC State Library.
  8. 8. Research study conducted by Curtis R. Rodgers, Ed.D at SC State Library.
  9. 9. With Web 2.0, More Shift WillHappen @dvautier To accommodate patron change in attitude Including more community support activities Redefining Content Creation and Content Curation
  10. 10. Content Creation Using SocialMedia @dvautier Audience Goals Basics / Optimization Team Content Network
  11. 11. Find Your Audience @dvautier Find Your Audience http://mashable.com/2012/03/09/social-media-demographics/  Business:  Community:  Resources & Networking:  Students: SMS (texting)  Women:
  12. 12. Set Your Goals @dvautier To provide patrons with multiple methods of accessing information To become a valuable community resource To add interest, excitement and enthusiasm to your facility.
  13. 13. Start With The Basics &Optimize @dvautier Start With The Basics  Blog  Facebook  LinkedIn  Twitter Optimize the accounts
  14. 14. Build a Team @dvautier Team leader  Regularin-house Contributors (staff)  Guest Contributors (professional)  Guest Contributors (patrons)
  15. 15. Create a Content Map @dvautier Mind Map tool:
  16. 16. Create a Content Map @dvautier
  17. 17. Create a Content Map @dvautier
  18. 18. It’s Called a Social “Network” @dvautier Link Accounts Together!!!!  On Your Website  On Your Blog  Social Media Accounts
  19. 19. Connect, Connect, Connect! @dvautierBecause You are the Center of Your SocialNetwork Photos Video Social Networks Presentations Blogging You Bookmarking MicroBlogging Commenting
  20. 20. Content Curation @dvautier Manage information overload Goes hand-in-hand with Social media and SEO CC by verbeeldingskr8
  21. 21. The Good News - Librarians AreIncredible Content Curators @dvautier Librarians have Content Curation Superpowers Use Your Librarian Super Powers to Make Information Exciting again Employ Social Media as a New Tool
  22. 22. 5 of the Top 10 Social Media &Libraries Predictions for 2012*@dvautier  1. Sharp increase in libraries w/ mobile friendly websites or library related apps.  2. More libraries will use youtube as a marketing channel and education medium.  3. Increase in social media use to educate.  7. Tools like Goodreads and Library Thing will be used for book reviews and locating books.  8. More open source programs. *According to Social Networking Librarian http://socialnetworkinglibrarian.com/
  23. 23. Additional Links & Resources @dvautierhttp://libraryschool.campusguides.com/content.php?pid=270481&sid=2231502
  24. 24. Additional Links & Resources @dvautier http://www.ala.org/acrl/sites/ala.org.acrl/files/content/conferences/confsandpreconfs/ national/2011/papers/evolution_of_sc.pdf http://blog.schoollibraryjournal.com/neverendingsearch/2011/12/13/school-library- trendspotting/ http://www.seomoz.org/blog/content-curation-guide-for-seo http://socialnetworkinglibrarian.com/ http://library.tumblr.com/post/19620770170/public-library-closings-in-decline- extracting http://www.ilovelibraries.org/public-and-school-libraries-decline-when-we-need-them http://www.lrs.org/news/2011/04/28/new-closer-look-report-u-s-public-libraries-and- the-use-of-web-technologies-2010/ http://oedb.org/blogs/ilibrarian/2010/top-30-library-iphone-apps-%E2%80%93-part-1/ http://countynewscenter.com/news/vista-library-celebrate-grand-remodel http://mashable.com/2012/04/27/tips-great-content-curation/ http://s36.a2zinc.net/clients/sla/sla2010/custom/handout/speaker0_session 248_1.pdf

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