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I Drank The Social Media Kool Aid

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How people interact with business and how Social Media fits that new communication style. Business should not only pay attention, but participate with Social Media.~ Diane Vautier

Published in: Business, Technology
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I Drank The Social Media Kool Aid

  1. 1. I Drank the Social Media Kool-Aid Why You Should Too
  2. 2. Fundamental Shift in How We Communicate <ul><li>Communication and Technology </li></ul><ul><ul><li>has shifted </li></ul></ul><ul><ul><li>is shifting </li></ul></ul><ul><ul><li>will continue to shift </li></ul></ul>
  3. 3. Follow the Communication <ul><li>Advertisers/Marketers Follow Communication </li></ul><ul><ul><li>Phones - Mail </li></ul></ul><ul><ul><li>Broadcast TV - In Person </li></ul></ul><ul><ul><li>Radio - Online </li></ul></ul><ul><ul><li>Publishing </li></ul></ul>
  4. 4. Shift = Opting Out of Interruption <ul><li>Phones – Caller ID, No-Call Lists </li></ul>
  5. 5. Shift = Opting Out of Interruption <ul><li>Phones – Caller ID, No-Call Lists </li></ul><ul><li>Broadcast TV – Tape,Tivo, FF, Mute </li></ul>
  6. 6. Shift = Opting Out of Interruption <ul><li>Phones – Caller ID, No-Call Lists </li></ul><ul><li>Broadcast TV – Tape,Tivo, FF, Mute </li></ul><ul><li>Radio – Seek Button, MP3’s, Phones </li></ul>
  7. 7. Shift = Opting Out of Interruption <ul><li>Phones – Caller ID, No-Call Lists </li></ul><ul><li>Broadcast TV – Tape,Tivo, FF, Mute </li></ul><ul><li>Radio – Seek Button, MP3’s, Phones </li></ul><ul><li>Publishing – Going Out of Business </li></ul><ul><ul><li>www.newspaperdeathwatch.com </li></ul></ul><ul><ul><li>www.magazinedeathpool.com </li></ul></ul>
  8. 8. Shift = Opting Out of Interruption <ul><li>Phones – Caller ID, No-Call Lists </li></ul><ul><li>Broadcast TV – Tape,Tivo, FF, Mute </li></ul><ul><li>Radio – Seek Button, MP3’s, Phones </li></ul><ul><li>Publishing – Going Out of Business </li></ul><ul><ul><li>www.newspaperdeathwatch.com </li></ul></ul><ul><ul><li>www.magazinedeathpool.com </li></ul></ul><ul><li>Mail – No Mail Lists (use email opt-in) </li></ul>
  9. 9. Shift = Opting Out of Interruption <ul><li>Phones – Caller ID, No-Call Lists </li></ul><ul><li>Broadcast TV – Tape,Tivo, FF, Mute </li></ul><ul><li>Radio – Seek Button, MP3’s, Phones </li></ul><ul><li>Publishing – Going Out of Business </li></ul><ul><ul><li>www.newspaperdeathwatch.com </li></ul></ul><ul><ul><li>www.magazinedeathpool.com </li></ul></ul><ul><li>Mail – No Mail Lists (use email opt-in) </li></ul><ul><li>In-Person – WOM has become World of Mouth www.womma.com </li></ul>
  10. 10. Shift = Opting Out of Interruption <ul><li>Phones – Caller ID, No-Call Lists </li></ul><ul><li>Broadcast TV – Tape,Tivo, FF, Mute </li></ul><ul><li>Radio – Seek Button, MP3’s, Phones </li></ul><ul><li>Publishing – Going Out of Business </li></ul><ul><ul><li>www.newspaperdeathwatch.com </li></ul></ul><ul><ul><li>www.magazinedeathpool.com </li></ul></ul><ul><li>Mail – No Mail Lists (use email opt-in) </li></ul><ul><li>In-Person – WOM has become World of Mouth www.womma.com </li></ul><ul><li>Online – CANSPAM </li></ul>
  11. 11. On-Demand Consumption of Information Video by @equalman www.socialnomics.com http://bit.ly/1YjIhm
  12. 12. How Do Marketers Respond to On-Demand Consumption? <ul><li>Marketing 2.0 </li></ul><ul><ul><li>Bernie Borges </li></ul></ul><ul><ul><li>@BernieBay </li></ul></ul><ul><li>Inbound Marketing </li></ul><ul><ul><li>HubSpot @HubSpot </li></ul></ul>
  13. 13. New Expectations- Customers <ul><li>Companies Should be Online & Engaged </li></ul><ul><ul><li>Common wisdom over the past few years has been that people are interested in interacting with social network friends, not marketers. Not so, according to Anderson Analytics ’ May 2009 survey … </li></ul></ul><ul><ul><li>~Social Network Marketing Expands Sphere, August 31, 2009. eMarketer </li></ul></ul>
  14. 15. New Expectations- Companies <ul><li>We should be online and engaged </li></ul><ul><li>We should follow the communication </li></ul><ul><ul><li>Brand Engagement </li></ul></ul>
  15. 16. New Company Expectations http://www.engagementdb.com/Report 1. Starbucks 2. Dell 3. Ebay 4. Google 5. Microsoft
  16. 17. What Does it All Mean?
  17. 18. What Does it All Mean? <ul><li>It’s Time to Drink The Kool-Aid </li></ul>
  18. 19. YouTube - Kool-Aid commercial http://bit.ly/1tWQFy
  19. 20. Top 5 Reasons to Drink the Social Media Kool-Aid <ul><li>1. It’s Refreshing </li></ul>
  20. 21. Top 5 Reasons to Drink the Social Media Kool-Aid <ul><li>2. It’s Cheap & Easy – Little Goes a Long Way </li></ul><ul><li>- Low barrier to entry </li></ul><ul><li>- Free? Easy to use? </li></ul>
  21. 22. Top 5 Reasons to Drink the Social Media Kool-Aid <ul><li>3. There’s Plenty of Flavors </li></ul>
  22. 23. Top 5 Reasons to Drink the Social Media Kool-Aid <ul><li>4. It’s Sweet </li></ul><ul><ul><li>Brand Building </li></ul></ul><ul><ul><li>Customer Loyalty </li></ul></ul><ul><ul><li>Lead Generation </li></ul></ul><ul><ul><li>SEO! </li></ul></ul><ul><ul><ul><li>the opportunity from organic search is 5.66x that of paid search </li></ul></ul></ul>
  23. 24. Top 5 Reasons to Drink the Social Media Kool-Aid <ul><li>5. Everyone Else is Drinking It </li></ul><ul><ul><li>Use of Social Media is Skyrocketing </li></ul></ul><ul><ul><li>If you Don’t, You’ll Miss What’s Being Said </li></ul></ul><ul><ul><li>Social Media could possibly be the next gateway for Content Delivery ( nielsenwire ) </li></ul></ul>
  24. 25. Warning <ul><li>You can’t live on just Kool-Aid alone </li></ul><ul><li>It can’t be consumed all-at-once in one sitting by yourself </li></ul>
  25. 26. Instructions <ul><li>Blend together as directed by a good strategy and ….. </li></ul><ul><li>Share it with Friends & Associates </li></ul><ul><li>After All, It’s Social. </li></ul>

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