The TOP 10 tech trends of 2011

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The TOP 10 tech trends of 2011

  1. 1. exclusive reportBaseline novemBer/decemBer 2010 Security enjoyS a welcome revival in our third annual market Survey of the technology trendS that managerS and executiveS are Seeing in their organizationS. going into next year, it leaderS appear to be both chaStened and enthuSed: hyped technologieS are getting gut checkS, and promiSing oneS are rolling full-Steam ahead. By Guy Currier20 WWW.BaselinemaG.com
  2. 2. W hat’s a trend? You could look at it significant investment in security in 2011, with the vast as one of two things: a comparison of num- majority of them increasing their investments from 2010 bers, separated by time, or a tale about levels. (See chart 1 on this page.) There’s also marked interest something that’s happening in the market. in continuity initiatives, backed by significant support fromWhich would you choose? executives and finance groups. We all enjoy a good yarn, and certainly when it comes to In a recent survey by Deloitte & Touche LLP, 36 percentmedia coverage, trends seem to be more of the latter variety. of tech-exec respondents indicated that their companies hadAnd that’s the approach we take with our annual survey of increased security budgets by up to 10 percent this year, andtechnology trends. What we’re trying to do is predict the 10 percent of those respondents had increased these budgetsnear future—so you know what to prepare for, what to look by more than 10 percent.at and what to avoid. But Irfan Saif, principal at Deloitte & Touche, suggests When it comes to trends, this process comes down to one asking whether these designated budgets are enough. “Thesimple question: What IT stories are going to be told next adoption of cloud computing, social media and mobility solu-year? Finding the answer is a devilish proposition. tions is on the rise,” he says, “both in the enterprise and in In September, we fielded a detailed survey to just under consumer realms. These solutions introduce some new chal-400 managers in organizations having at least 100 employees, lenges from a security perspective.”across all sectors in the United States and Canada. We asked It’s clear from our survey respondents that North Americanthem what their expectations were for various strategies and business will be responding to security issues in 2011. Considertechnologies at their workplace in 2011. We asked whether BGMX Retail Solutions, which faces the challenge of securingtechnology commitments were going to rise or fall, and, its enterprise operations while still using valuable socialif so, by how much. We also asked which technologies the networking, Web 2.0 and smartphone tools—all of whichvarious stakeholders (IT, users, executives and finance/budget can increase the potential for a virus/malware intrusion.departments) supported most strongly. Based in Vestal, N.Y., this provider of retail IT solutions By comparing the results for each strategy or technology— and services runs its operations on two networks with manyboth against one another and against last year’s responses— remote clients, so security needs are a top priority. To meetwe gained a fairly clear picture of the 2011 landscape. And these needs, the company is using SonicWAll network secu-what we’ve done in the following pages is to relate what tales rity appliances that provide application intelligence, controlthese comparisons tell. and visualization capabilities. “Because of the architecture of our system, a centralized1 securitY roars Back management system was put in place for our primary fire- We’ve been concerned for some time about corporate walls, as well as all of our customers’ firewalls in different vulnerabilities, as recession-driven spending cuts drove areas of the country,” says Erin Desko, BGMX CTO. “I canmany organizations into a monitor any firewall at any given time, change rules, see whowait-and-see mode about is connected and apply changes—all from one screen—andinformation security. Well, Security not have to remember different IPs, log-in screens, etc. Itperhaps Facebook has cured now takes less time to ensure that everything is workingthem of this complacency. Its correctly and allows more time to focus on our customers.”numerous privacy breaches in 2010 created headlines, but in 2more general terms, the explosion of social networking use Business intelligence tops social mediain the workplace has combined with increasing use of mobile In 2010, organizations recognized the enormous, valu-technology as a source of risk to create renewed interest in able data resource social networking had unleashed.security deployments for next year. In 2011, they expect to take Nearly half of the organizations we surveyed are expecting stock of this resource, mak- buSineSS ing sure their analytics fall intelligence into line. The development 1 Significant 2011 Investment of social networking and in IT Security Expected collaboration applications for the enterprise will continue: Baseline novemBer/decemBer 2010 Much more Roughly 30 percent of the organizations we surveyed expect than 2010 new or increased deployment of each in 2011. (See chart 2 8.6% on page 22.) But the enthusiasm is for business analytics and knowledge management, where nearly two-thirds of new com- More than 2010 mitments are expected to be at a strong or very strong level. 49.4% 26.4% Business intelligence (BI) systems are likely to see deploy- ment growth: Our survey showed about 9 percent more Other organizations expecting significant deployments in 2011, 14.4% compared with last year’s survey. And it’s high on end-users’ and finance’s wish lists. The driver of this interest seems North American organizations with 100 or more employees. to be the need to corral all these new, usually disorganized Source: Baseline’s Study of the Top Trends in 2011 (November 2010) information sources. 21 2 2011 New or Increased Deployments WWW.BaselinemaG.com
  3. 3. Other 1 Significant 2011 Investment 14.4% in IT Security Expected Much more North American organizations with 100 or more employees. than 2010 Source: Baseline’s Study of the Top Trends in 2011 (November 2010) 8.6% More than 2 2011 New or Increased Deployments “Buying new desktops would have cost too much,” says 49.4% 2010 26.4% Les Barnett, who oversees educational technology for the school system. “We saved tens of thousands of dollars just on 5% 4% the initial hardware and software investment.” Other 4% 4% Nevertheless, while we do see increased14.4% deployment growth of VDI in 2011 (see chart 3 on this page), many 17% 11% 14% other areas American organizations with 100 or more employees. North of virtualization are likely to get more atten- 17% Source: Baseline’s Study of the Top Trends in 2011 (November 2010) tion, so we don’t expect VDI to be the shooting star it was this year. 2011 is the time for a good, sober assessment of this technology, to plan Increased Deployments the 2 2011 New or and strategize in order to take 15% 12% 13% best advantage of it. 1 Significant 2011 Investment 10% 4 in IT Security Expected infrastructure virtualization 5% 4% Business Knowledge Enterprise Collaboration 4% Analytics Management Social Much more Applications resumes a fast pace 4% Networking than 2010 8.6% Is virtualization the answer to everything? It certainly At a moderate At a strong At a very 17% 11% seems that way. Cost-reduction—check. Growth—check. 14% level level strong level 17% More than Business flexibility—check. North American organizations with 100 or more employees. 2010 Following a bit of VDI- and Source: Baseline’s Study 49.4% Trends in 2011 (November 2010) of the Top 26.4% cloud-induced distraction virtualization 15% in 2010, we see tremendous 12% 13% 10% 3 New VDI Deployments Expected impact “Some social networking techniques will clearly Other activity levels for the more all users, and deployments will continue at their own pace— 14.4% mature virtualization types in 2011. (See chart 4 below.) 33% Business Knowledge Enterprise Collaboration independent of corporate intent,” says Bill Bosler, CIO at 30% All Covered, Management City, Calif.-based regulation, Analytics a Redwood Social Applications North American organizations with 100 or more employees. Networking Texas Consultants, which recently designed an ambitious compliance, business continuity and strategic planning Source: Baseline’s Study of the Top Trends in 2011 (November 2010) BI tool as part of a new oil refinery project in the Middle services company, has deployedaenterprise virtualization to At a moderate At strong At a very level level strong level East. “There will be plenty of action on the analytics side, both cut costs and increase flexibility. North American organizations with 100 or more employees. 2 2011 New or Increased Deployments crunching all the new real-time data collected by both new “We’ve been fortunate that our business has been Source: Baseline’s Study of the Top Trends in 2011 (November 2010) and traditional means, and anticipating and mitigating chal- expanding,” says CIO Tim Crawford, who is also a past lenges before they occur.” president of the Society for Information Management’s San 4% Francisco Bay VDI Deployments Expectedbe times 5% 3 New Area chapter. “However, there may 3 2010 2011 4% vdi adoption takes a Breath Survey Survey 4% where some services contract. Given that, the virtual model In another example of with 100 or more employees.take stock can save between 25 and 75 percent on operating costs, 33% North American organizations a market pausing to 30% 11% of a promising 17% development, the speedy pace that new 14% Source: Baseline’s Study of the Top Trends in 2011 (November 2010) depending on how efficiently the servers are used today.” 17% virtualized desktop infrastructure (VDI) showed in 2010 It’s clear that server and storage virtualization are only should slow somewhat. But now hitting their stride, as most organizations have at least 4 New Virtualization this is not to say that growth 15% one production environment and are beginning to move Deployments Expected will not continue: A good 12% vdi 13% aggressively to expand. Application virtualization may also 10% Server, storage or application virtualization VDI system offers manage- (network virtualization excluded) be taking advantage, though that’s unclear from our study, ment, security and energy Business Knowledge 11% Enterprise Collaboration which didn’t separate it out from the other two. Network 2010 2011 advantages, particularly in organizations with Applications Analytics Management Social a large, dispa- virtualization, however, was looked at separately and still Survey Survey rate user population, such as thoseNetworking in the education sector. seems to be several years away100 or more employees. deploy- North American organizations with from meaningful For example, 6% Dougherty County School very At a moderate the At a strong 25% At a System in ment levels. Baseline’s Study of the Top Trends in 2011 (November 2010) Source: level level strong level Georgia deployed 1,500 seats in classrooms and computer 13% North American organizations with 100 or more employees. labs in seven schools, using solutions from NComputing. Source: Baseline’s Study of the Top Trends in 14% (November 2010) 12% 2011 4 New Virtualization 2010 Survey 2011 Survey Deployments Expected Server, storage or application virtualizationBaseline novemBer/decemBer 2010 3 New VDI Deployments Expected At a moderate At a strong At a very (network virtualization excluded) level level strong level 33% 11% 30% American organizations with 100 or more employees. North Source: Baseline’s Study of the Top Trends in 2011 (November 2010) 6% 25% 13% 5 New or Increased 12% 14% Deployments Expected 2010 Survey 2011 Survey 2010 2011 At a moderate At a strong At a very 43% Survey Survey level level strong level 37% 35% American organizations with 100 or more employees. North 34% North American organizations with 100 or more employees.22 30% Source: Baseline’s Study of the Top Trends in 2011 (November 2010) Source: Baseline’s Study of the Top Trends in 2011 (November 2010) 27% WWW.BaselinemaG.com 4 New Virtualization New or Increased
  4. 4. At a moderate At a strong At a very level level strong level North American organizations with 100 or more employees. Source: Baseline’s Study of the Top Trends in 2011 (November 2010) 2010 20115 Survey Survey organizations go ever more moBile 5 New or Increased North American organizations with 100 or more employees. Mobility, remote user Top Trendsand telecommuting con- Source: Baseline’s Study of the access in 2011 (November 2010) Deployments Expected tinue to show remarkable levels of employee-drivendeployment. Of the orga- 43%nizations thatVirtualization 4 New took part in 37% 35% 34% Deployments Expected mobilityour study, 27 percent say 30%they are seeing significant Server, storage or application virtualization 27%end-user demand for excluded) (network virtualization thesetechnologies—more than any of the11% other 45 trends wetested. Though the pace of adoption for telepresence (virtualvideo-based meetings) is almost the same this year as it was 6% 25% 2010 2011last year, both wireless networking (for building, campus and 13% Survey Surveyremote-office connectivity) and all forms of mobility shouldhave strong growth in 2011. (See chart 14% right.) 5 at Wireless Telepresence Mobility 12% Networking Fordham 2010 Survey in New 2011 Surveymade mobile- University York hasinitiative expansion one of its top priorities, says CIO and North American organizations with 100 or more employees. Source: Baseline’s Study of the Top Trends in 2011 (November 2010)Vice President Frank Sirianni. a strong a challenge to ful- At a moderate level At There’s level At a very strong levelfill disparate communications needs morea number of sepa- North American organizations with 100 or for employees.rate communities that aof the Top Trendssupports, and 2010) Source: Baseline’s Study university in 2011 (November enhancedmobile solutions are often the best way to meet these needs. SaaS has weathered this gale well, has matured and is now “Parents need emergency information and updates,” 6 New or Increased Deployments ready for more widespread adoption than any of the otherSirianni says. “The faculty needs various Web-based appli- cloud options currently bandied about. (See chart 6 on thiscations.New or Increased students and donors have 5 Furthermore, our faculty, 4% page.) We believe in strong futures for both private and publicall beenDeployments Expected ‘spoiled’ by the consumer experience, which is able cloud computing, and even for platform as a service (PaaS).to deliver more, better, faster.” However, 13% in this story, we’re in the business of predicting 43% next year’s trends, not 4% those farther out.2%6 37% interest in cloud computing For New York City government agencies, expanding into 35% 34% 8% 5% refocuses on saas 30% the cloud for software as a service will provide greater access 27% 1% Last year, we saw the private-cloud wave coming to collaborative solutions for multiple departments, while 14%before it hit the mainstream. This year—in line with what saving significant costs. The city 13% 10% is finalizing 5%deal with amay be the meta-trend of Microsoft that will unify dozens of software agreements 4%better-established technolo- within one cloud-based solution structure, and expand the cloud computing SaaS Private Public PaaSgies getting more attention current supply of tools for e-mail, message, collaboration and Clouds Clouds 2010 2011in 2011—we see a return to Survey Survey live-meeting needs. At a moderate At a strong At a verythe speed, familiarity and More than 100,000 employees in about 100 agencies will level level strong level Wireless Telepresence Mobilitycost savingsNetworking as a service. The fact is that two of software be affected, American organizations millionor more employees. be saved North and at least $50 with 100 is expected toyears ago, SaaS had reached a kind of assessment point, as during Source: Baseline’s Study of theAlso, employees who2010) the next five years. Top Trends in 2011 (November currently North American organizations with 100 or more employees.concerns about service levels, security and especially avail- don’t have access to these tools, such as mobile social-services Source: Baseline’s Study of the Top Trends in 2011 (November 2010)ability mounted. employees, will be able to access them via the cloud. “This will allow us to move more quickly while reducing overall 2011 Significant/Increased costs,” says Mike Bimonte, deputy commissioner for 7 IT services for the city of New York. “This is especially true 6 New or Increased Deployments Investment or Deployment in this economy, which has forced us to analyze our licensing and software spend and 37% 8% quickly identify lower-cost solutions 4% that areBusiness Process Improvement more efficient.” Added Paul O’Brien, executive director of IT systems: 36% 6% “With this agreement, we’ll also have greater opportunity to Baseline novemBer/decemBer 2010 13% 4% Revenue-Building IT 2% try out different software solutions offered within the cloud 8% 5% to see what12% best for20% employees.” works our moderately Customer Relationship Management increased 7 1% it angles toWard profit groWth 8% 16% greatly 14% 13% 5% We’ve been tracking IT’s alignment withincreased and business 10% Enterprise Resource Planning 4% business goals since our first issue nearly 10 years with 100 or buSineSS it North American organizations more employees. SaaS Private Public PaaS Source: Baseline’s Study of the Top Trends in 2011 (November 2010) Clouds Clouds ago. To add to our pleasure alignment At a moderate At a strong At a very in the renewal of interest in level level strong level security, we are also happy North American organizations with 100 or more employees. to see IT, and certain applications in particular, in strong Source: Baseline’s Study of the Top Trends in 2011 (November 2010) 8 Significant 2011 Investment in the demand in 2011. (See chart 7 on page 24.) 23 Hardware Infrastructure Expected Much more WWW.BaselinemaG.com than 2010 4.7%
  5. 5. At a moderate At a strong At a very 4% increased level level strong level Enterprise Resource Planning North American organizations with 100 or more employees. North American organizations with 100 or more employees. Source: Baseline’s Study of the Top Trends in 2011 (November 2010) Source: Baseline’s Study of the Top Trends in 2011 (November 2010) 13% 4% 2% 8% 5% 1% 2011 Significant/Increased 8 Significant 2011 Investment in the 7 14% 13% Investment or Deployment Hardware Infrastructure Expected 10% 5% 4% Much more 37% 8% than 2010 SaaS Private Public PaaS Business Process Improvement 4.7% Clouds Clouds 36% 6% At a moderate At a strong More than At a very level level 2010 strong level Revenue-Building IT 20.6% 42.5% North American organizations with 100 or more employees. 12% 20% Source: Baseline’s Study of the Top Trends in 2011 (November 2010) moderately Customer Relationship Management increased Other 8% 16% greatly 17.2% increased Enterprise Resource Planning 7 2011 Significant/Increased North American organizations with 100 or more employees. Source: Baseline’s Study of the Top Trends in 2011 (November 2010) Investment or Deployment North American organizations with 100 or more employees. Source: Baseline’s Study of the Top Trends in 2011 (November 2010) 37% 8% Business Process Improvement Forty-one percent of the organizations in our survey If these figures don’t quite impress, consider this: Thirty- are looking forward to increased use of technology or IT 9 Increased Engagement in6% seven percent of the organizations we surveyed are going to 36% 8 Significant 2011 Investment in the processes specifically to increase their organizations’ rev- End-User Autonomy Expected increase their hardwareIT Revenue-Building consolidation efforts as well, some- Hardware Infrastructure Expected enue; 45 percent say they expect increased engagement in thing you’d normally expect to be a drag on new equipment Much more 12% 20% 22% business-process improvement in the coming year. BPI, in deployments. moderately than 2010 Customer Relationship Management increased fact, is far and away the most-often supported technology 4.7% “It’s a good thing to do as leases run out and you get the by finance (31 percent) and corporate executives (35 per- chance to 8% consolidate while replacing the old with the new,” 16% greatly More than 12% increased cent), and it’s nearly as much in demand from end-users 2010 says Stephen Pickett, CIO at Penske in Bloomfield Hills, Enterprise Resource Planning (26 percent). 42.5% 20.6% Mich. “Passing the disaster recovery test is an important part North American organizations with 100 or more employees. Bottom-line applications such as CRM and ERP—though of the process because youthe Top Trends in to have a service man- Source: Baseline’s Study of don’t want 2011 (November 2010) 2010 2011 a bit less popular than BPI—are favorite investments in most ager in California who has work to doSurvey do it because Survey but can’t companies where they are being used next year. Other the server isn’t working.” 17.2% North American organizations with 100 or more employees. Chartis, a New York-based insurance company, has We figure that hardware is going to get outsized attention Source: Baseline’s Study of the Top Trends in 2011 (November 2010) invested in IT solutions to increase profit and growth for for some time. Significant 2011 Investment in the more than a decade. Recently, 100 launched its OneClaim it or more employees. 8 9 North American organizations with Hardware Infrastructure Expected system Source: Baseline’s Study offrom Pegasystems to manage the with technology the Top Trends in 2011 (November 2010) 10 end users gain more control more New or Increased Unified Much claim life cycle from the initial customer call through adjudi- Where there’s challenge, Deployments 2010so the Communications there’s opportunity, or than cation and payout. “We can standardize and automate claims old trope goes. Surely the idea of masses of end-users 4.7% 3.7% processing no matter Engagement in jurisdiction,” says 9 Increased what the regulatory managing their 3.7% corporate computing environments could More than Alla Krasnopolsky, aAutonomy Expected systems for End-User manager of informational send an IT manager running 2010 14.7% Chartis. “Regardless of how small or how large the project is, for the hills. But one fasci- 11.7% 42.5% 20.6% end-uSer we try to incorporate these technologies.” 22% nating trend that bubbled management up in our study last year, but 8 Other hardWare investment—and didn’t make it into the list 14.4% 17.2% 13.6% consolidation—continue 12% until this year, is end-user centricity as an IT management Moving slightly up the charts—last year it was at #9— technique. (See chart 9 below.) 2010 Survey How’s that, you ask? Won’t 100 or more employees. of tech- is the ongoing hardware refresh, spurred by aging systems, North American organizations with decentralization 2011 Survey reduced inventories and the release of Windows 7. We expect 2010 2011 nology into themoderate of the Top Trends in 2011 (November very lead Source: Baseline’s Study the (usually untrained) a 2010) At a hands of At a strong At masses this trend to continue into a Survey Survey level level strong level second North American organizations with 100 or more employees. year, possibly even North American organizations with 100 or more employees. infraStructure stronger than the numbers Top Trends in 2011 (November 2010) Increased Engagement inBaseline novemBer/decemBer 2010 Source: Baseline’s Study of the Top Trends in 2011 (November 2010) Source: Baseline’s Study of the 9 here indicate. End-User Autonomy Expected For one thing, hardware infrastructureor Increased Unified survey respon- 10 New was the area cited by our 22% Communications Deployments dents as being least likely to experience reduced invest- ment at their organization, even 3.7% the continued with 3.7% business emphasis on reduced capital investment. 12% Another thing is simply the continuing extent to 14.7% 11.7% which firms expect significant investment in hardware next year. (See chart 8 on this page.) Forty-three percent 2010 2011 of organizations said so, and most of them expect that Survey Survey investment to 13.6% be bigger than 2010’s by a wide margin. 14.4% North American organizations with 100 or more employees.24 Storage systems (not shown) look similarly strong in 2011. Source: Baseline’s Study of the Top Trends in 2011 (November 2010) 2010 Survey 2011 Survey WWW.BaselinemaG.com At a moderate At a strong At a very 10 New or Increased Unified level level strong level Communications Deployments
  6. 6. 2010 2011 Survey Survey North American organizations with 100 or more employees. Source: Baseline’s Study of the Top Trends in 2011 (November 2010)inevitably to lack of control? Well, it really depends on 10 New or Increased Unifiedwhat gets decentralized. Communications Deployments Management and control can continue in the back office, 3.7%as applications are built, tested and vetted. Users, in turn, can 3.7%install and run when needed—especially in mobile environ- 14.7%ments. Client monitoring and application management sys- 11.7%tems round out the strategy so that wildcat client applicationscan be identified and contained. One area in which both management and users are working 13.6% 14.4%together is in social networks. Employees are allowed—oreven encouraged—to participate in social networking sitesto increase interaction with customers and enhance brand 2010 Survey 2011 Surveyrecognition. Management, in turn, develops policies and pro- At a moderate At a strong At a verycedures to ensure those interactions generate positive results level level strong levelfor the business. North American organizations with 100 or more employees. Source: Baseline’s Study of the Top Trends in 2011 (November 2010) Varsity, a Memphis-based cheerleading/dance apparel andinstructional-clinic company, wanted to expand globally, butfirst it needed to take control of its e-commerce execution—its brands were scattered in various e-storefronts—and make was a fallow year for unified communications (UC), doubtlessbetter use of social networking sites. because the up-front investment can be great, and the current Using IBM’s WebSphere Commerce solution enabled the economic environment demands quick returns.company to route all customers to a central Varsity Web loca- But comparing this year’s survey results to last year’s, wetion, where all brands are represented. It also increased the see an increase in expected UC deployments coming. (Seeuse of “share” features during product sales, so customers can chart 10 above.) And the benefits, certainly, are likely to bespread the word about products they like on Facebook and significant in the long term.other social sites. Penske (see trend 8 earlier in the story) has invested heavily “We have 240,000 fans on Facebook, and we wanted to in UC tools from a number of vendors, including Avaya, Ciscodo a better job of connecting to our social-media audience,” and NEC. “These tools allow us to run our businesses withsays Shannon Ahern, executive director of e-commerce for our Verizon devices,” says Pickett. “We can access our voiceVarsity. With this solution, management can get more of its mail, e-mail and desktop data as if we were in the office.products into the flow of the conversations taking place on “The drivers and crew chiefs will use it too, becausesocial networking sites, and employees and managers can they’re constantly on the track or out and about, and theymake better decisions based on what customers are saying. depend on their handhelds. With unified communications, you can get all you need in one place.” 310 unified communications starts to shoW life Guy Currier is executive director of research at Ziff Davis We don’t want to get too enthusiastic, but all Enterprise. Dennis McCafferty also contributed to this article.signs are pointing to a revival,finally, in this long-promised unifiedmerging of disparate corpo- Please send your questions and comments on communicationS this article to editors@baselinemag.comrate digital streams. This year Baseline novemBer/decemBer 2010hoW We conducted the researchA multiple-choice questionnaire was fielded by Ziff Of the 386 respondents, 104 had vice president orDavis Enterprise Research from August 26 to October 6, higher titles, 95 had director titles and 151 had man-2010, asking those involved in technology decisions at ager titles. Several questions were asked of this grouptheir organizations what expectations they had at their about each technology and IT strategy area to gaugecompanies in 2011 for 46 technology and IT strategy the relative strength of each, as well as to understandareas. Responses were collected from 386 managers the chief factors that might be driving or potentiallyand higher titles in organizations with at least 100 hindering it. The trends covered in this story are the 10employees: 129 in firms with 100 to 499 employees, that received the strongest results because of wide-123 in firms with 500 to 4,999 employees, and 134 in spread adoption, intense (highly committed) adoptionfirms with 5,000 or more employees. or both. 25 WWW.BaselinemaG.com

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