1.
Social Media IT’S CHANGING EVERYTHING. ARE YOU READY?

2.
RSS REALLY SIMPLE SYNDICATION

3.
Traditional View of News Online

4.
Same News Via RSS

5.
RSS <ul><li>SITE FEED </li></ul><ul><li>SEARCH FEED </li></ul>

6.
RSS REALLY SIMPLE SYNDICATION

7.
RSS Benefits Business <ul><li>Bypass the Spam Filter </li></ul>

8.
RSS Benefits Business <ul><li>Bypass the Spam Filter </li></ul><ul><li>Brings Your Visitors Back To Your Site </li></ul>

9.
RSS Benefits Business <ul><li>Bypass the Spam Filter </li></ul><ul><li>Brings Your Visitors Back To Your Site </li></ul><ul><li>Easier Opt-In </li></ul>

10.
Where? <ul><li>Blog </li></ul>

11.
A Blog

12.
A Blog <ul><li>Predominantly Text </li></ul>

13.
A Blog

14.
A Blog <ul><li>Predominantly Text </li></ul><ul><li>Individual Entries </li></ul>

15.
A Blog <ul><li>Predominantly Text </li></ul><ul><li>Individual Entries </li></ul><ul><li>RSS Feed </li></ul>

16.
A Blog

17.
A Blog <ul><li>Predominantly Text </li></ul><ul><li>Individual Entries </li></ul><ul><li>RSS Feed </li></ul><ul><li>Comments </li></ul>

18.
A Blog

19.
A Blog

20.
Who?

21.
Podcast <ul><li>Audio file delivered via RSS </li></ul>

22.
Podcast <ul><li>Audio file delivered via RSS </li></ul><ul><li>Added exposure of Podcast repositories </li></ul>

23.
Podcast <ul><li>Audio file delivered via RSS </li></ul><ul><li>Added exposure of Podcast repositories </li></ul><ul><li>User value </li></ul>

24.
Podcast <ul><li>Audio file delivered via RSS </li></ul><ul><li>Added exposure of Podcast repositories </li></ul><ul><li>User value </li></ul><ul><li>Portable </li></ul>

25.
Who?

26.
Video <ul><li>Vlog </li></ul>

27.
Video <ul><li>Vlog </li></ul><ul><li>Education </li></ul>

28.
Video <ul><li>Vlog </li></ul><ul><li>Education </li></ul><ul><li>Viral </li></ul>

29.
Who?

30.
What do I need to remember?

31.
The blogosphere is unique <ul><li>Leaders </li></ul>

32.
The blogosphere is unique <ul><li>Leaders </li></ul><ul><li>Extremely Savvy </li></ul>

33.
The blogosphere is unique <ul><li>Leaders </li></ul><ul><li>Extremely Savvy </li></ul><ul><li>Extremely Particular </li></ul>

34.
Don’t

35.
Don’t <ul><li>Spam them, you will be chastised publicly </li></ul>

36.
Don’t <ul><li>Spam them, you will be chastised publicly </li></ul><ul><li>Send anything without personalization </li></ul>

37.
Don’t <ul><li>Spam them, you will be chastised publicly </li></ul><ul><li>Send anything without personalization </li></ul><ul><li>Lie and say you read their blog if you don’t </li></ul>

38.
Don’t <ul><li>Spam them, you will be chastised publicly </li></ul><ul><li>Send anything without personalization </li></ul><ul><li>Lie and say you read their blog if you don’t </li></ul><ul><li>Ask for a link or a mention </li></ul>

39.
Do

40.
Do <ul><li>Flatter them – “We are writing because your blog is one of the most informative on ______ topic.” </li></ul>

41.
Do <ul><li>Flatter them – “We are writing because your blog is one of the most informative on ______ topic.” </li></ul><ul><li>Invite HONEST Feedback </li></ul>

42.
Do <ul><li>Flatter them – “We are writing because your blog is one of the most informative on ______ topic.” </li></ul><ul><li>Invite HONEST Feedback </li></ul><ul><li>Be real – joke with them </li></ul>

43.
Do <ul><li>Flatter them – “We are writing because your blog is one of the most informative on ______ topic.” </li></ul><ul><li>Invite HONEST Feedback </li></ul><ul><li>Be real – joke with them </li></ul><ul><li>Link to them </li></ul>

44.
What’s that to me?

45.
Is blogger interaction relevant? <ul><li>A new blog every second </li></ul>

46.
Is blogger interaction relevant? <ul><li>A new blog every second </li></ul><ul><li>Google “Roanoke Blog” – 1.1M searches per month </li></ul>

47.
Is blogger interaction relevant? <ul><li>A new blog every second </li></ul><ul><li>Google “Roanoke Blog” – 1.1M searches per month </li></ul><ul><li>Windows Vista and Microsoft Office 2007 </li></ul>

48.
Is blogging relevant? <ul><li>SEO </li></ul>

49.
Is blogging relevant? <ul><li>SEO </li></ul><ul><li>User value </li></ul>

50.
Is blogging relevant? <ul><li>SEO </li></ul><ul><li>User value </li></ul><ul><li>Great PR </li></ul>

51.
Social Media IT’S CHANGING EVERYTHING. ARE YOU READY?