1.
Bad Examples of
Community Marketing
Social media isn’t as easy as it looks...

2.
#blackberry
Blackberry was trending for hours
during a widespread outage in Europe

3.
#cairo
From the larger Arab Spring movement

4.
he
customer response

5.
Chapstick
Facebook
Chapstick posted
a photo that was
a bit sexist. One
blogger wrote on their
fan page. They
deleted it. Others
asked about it. They
deleted it. They
couldn’t keep up with
the deletions. Blamed
the whole thing on
spam and abuse.
Angry mob achieved.

6.
Chapsticks’ Facebook
Mishap

7.
and
the risk

8.
9/11 10th Anniversary

9.
Casey Anthony Verdict

10.
Red Cross Oops Tweet

11.
US Air Oops Tweet
This is a photo,
censored heavily,
that shows a
woman doing very
naughty things to
a USAir toy plane.
It was sent
accidentally to 2
customers publicly
and stayed up for
an hour.

12.
They’re Listening
Let’s get this right...

13.
Robyn Tippins
Co-founder, Mariposa Interactive
robyn@mariposaagency.com