Bad Examples of
Community Marketing
Social media isn’t as easy as it looks...
#blackberry
Blackberry was trending for hours
during a widespread outage in Europe
#cairo
From the larger Arab Spring movement
he
customer response
Chapstick
Facebook
Chapstick posted
a photo that was
a bit sexist. One
blogger wrote on their
fan page. They
deleted it. O...
Chapsticks’ Facebook
Mishap
and
the risk
9/11 10th Anniversary
Casey Anthony Verdict
Red Cross Oops Tweet
US Air Oops Tweet
This is a photo,
censored heavily,
that shows a
woman doing very
naughty things to
a USAir toy plane.
It...
They’re Listening
Let’s get this right...
Robyn Tippins
Co-founder, Mariposa Interactive
robyn@mariposaagency.com
7 Deliciously BAD Examples of Community Marketing
7 Deliciously BAD Examples of Community Marketing
7 Deliciously BAD Examples of Community Marketing
7 Deliciously BAD Examples of Community Marketing
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7 Deliciously BAD Examples of Community Marketing

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I've thrown together 7 bad examples of oops moments in social media. There are several examples from Facebook, but most come from Twitter. See the USAir tweet (blurred), Kenneth Cole's idiocy and more. Social media marketing is fun, but it is also a potential minefield. It takes crisis plans and media training to do it right.

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7 Deliciously BAD Examples of Community Marketing

  1. 1. Bad Examples of Community Marketing Social media isn’t as easy as it looks...
  2. 2. #blackberry Blackberry was trending for hours during a widespread outage in Europe
  3. 3. #cairo From the larger Arab Spring movement
  4. 4. he customer response
  5. 5. Chapstick Facebook Chapstick posted a photo that was a bit sexist. One blogger wrote on their fan page. They deleted it. Others asked about it. They deleted it. They couldn’t keep up with the deletions. Blamed the whole thing on spam and abuse. Angry mob achieved.
  6. 6. Chapsticks’ Facebook Mishap
  7. 7. and the risk
  8. 8. 9/11 10th Anniversary
  9. 9. Casey Anthony Verdict
  10. 10. Red Cross Oops Tweet
  11. 11. US Air Oops Tweet This is a photo, censored heavily, that shows a woman doing very naughty things to a USAir toy plane. It was sent accidentally to 2 customers publicly and stayed up for an hour.
  12. 12. They’re Listening Let’s get this right...
  13. 13. Robyn Tippins Co-founder, Mariposa Interactive robyn@mariposaagency.com

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