Nasdaq Bag It Presentation

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Nasdaq Bag It Presentation

  1. 1. bagIT Diana Uvaydova REDESIGN of NASDAQ.com bagIT: A Millennial Friendly Website
  2. 2. bagIT Diana Uvaydova Theme: “Market Activity” for 16-24 year olds -will allow Millennials to catch up on their personal profiles as opposed to catching up on stocks. Will include updates on: -My financial horoscope -New scholarships -My profile -My news -Who’s online? -My forecast -Local Internships & Job suggestions -Latest entertainment news NASDAQ reformed Habits Reference Sites Color Palette
  3. 3. bagIT Diana Uvaydova Current NASDAQ Screen NASDAQ reformed Habits Reference Sites Color Palette
  4. 4. bagIT Diana Uvaydova Millennials: n. A term used to refer to the generation, born from 1980 onward, brought up using digital technology and mass media; the children of Baby Boomers. NASDAQ reformed Habits Reference Sites Color Palette
  5. 5. bagIT Diana Uvaydova Habits: Professional Research  Tech-Savvy  Heavy Beer & Wine Drinkers  Health Conscious  Shop Farmers’ Markets  Have gym memberships  Tuned into Politics  Very Social Generation – Connected 24/7 NASDAQ reformed Habits Reference Sites Color Palette
  6. 6. bagIT Diana Uvaydova Habits: Anecdotal Observations  Constantly texting  Very Diversified Groups/Cliques  Smoke less than previous generations  Prefer lounges instead of clubs  Spend a lot of time in Starbucks/ free Internet connection  Energy-drink junkies  Busy social calendars  Hard-working  Start driving NASDAQ reformed Habits Reference Sites Color Palette
  7. 7. bagIT Diana Uvaydova Habits: Anecdotal Observations Like to shop at: Aeropostale Pacific Sunwear Papaya H&M Banana Republic Armani Exchange  Like to hang out at: Sushi places Friday’s Pool Halls Movies Malls Beach NASDAQ reformed Habits Reference Sites Color Palette
  8. 8. bagIT Diana Uvaydova Reference Sites for 16-24 year olds: Google Limewire Youtube CollegeBoard Fastweb Fafsa Amazon eBay staTravel NASDAQ reformed Habits Reference Sites Color Palette
  9. 9. bagIT Diana Uvaydova Social Networking Sites: Facebook Myspace Twitter LinkedIn NASDAQ reformed Habits Reference Sites Color Palette
  10. 10. bagIT Diana Uvaydova NASDAQ reformed Habits Reference Sites Color Palette
  11. 11. bagIT Diana Uvaydova Inspired by… NASDAQ reformed Habits Reference Sites Color Palette
  12. 12. bagIT Diana Uvaydova Resources http://millennialmarketing.blogspot.com/2009/04/abc-family-network-deft- millennial.html http://www.youthtrendsreport.com/2008/10/media-that-moves-millennials.html http://mywcpa.org/files/PDI/WCPA_PDI_09_working_with_millennials.pdf http://www.hotelworldnetwork.com/millennialmarketing http://www.naturalnews.com/001409.html http://byhill.wordpress.com/2009/05/01/10-stratagies-to-help-retain-millennials/ http://generationsatwork.com/articles/millenials.htm http://millennialmarketing.blogspot.com/2008/10/millennial-spirits-make-mine.html http://www.ecommercetimes.com/story/trends/51394.html NASDAQ reformed Habits Reference Sites Color Palette
  13. 13. bagIT Diana Uvaydova THANK YOU NASDAQ reformed Habits Reference Sites Color Palette

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