Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

API Content Marketing

579 views

Published on

We all know APIs need great documentation, but that’s only one piece of a complete content strategy to support your API. You need sample applications, tutorials, blog posts, and other types of content published on a regular basis. And you likely need it from a developer’s perspective, so you can help them learn, trust your company, and hopefully use your API.

Published in: Technology
  • Be the first to comment

API Content Marketing

  1. 1. API Content Marketing Adam DuVander, CTL.io @adamd
  2. 2. “Developer Marketing”
  3. 3. Dreaded Announcement Post Share Features “SumCo is proud to announce a major update to its Arithmetic API that allows divisors with values less than one… blah blah blah” Share Knowledge “How to divide by zero”
  4. 4. “You Should Blog More”
  5. 5. Prerequisites Know Your Audience Know Their Problem(s)
  6. 6. What Kind of API?
  7. 7. What Kind of API? Enhanced by API
  8. 8. What Kind of API? Company as an APIEnhanced by API
  9. 9. Blogging Write some blog posts on your blog
  10. 10. Someone has to “own” it
  11. 11. Someone has to champion it
  12. 12. Someone has to power it
  13. 13. How do you staff it? Large An entire team of writers and curators Medium At least one full-time Small or tiny: it’s just you. Yes, you.
  14. 14. “How do I make people write?”
  15. 15. Show the value
  16. 16. Find Outside Help
  17. 17. Editorial Calendar The secret to your success
  18. 18. How many posts per ___?
  19. 19. Don’t be a tool Or worry much about which one you use
  20. 20. Rules of Editorial Calendar Visible Specific
  21. 21. Rules of Editorial Calendar Visible Specific
  22. 22. What Types of Posts? Create “templates” to simplify contributions
  23. 23. The Interview
  24. 24. The Think Piece
  25. 25. How We Work
  26. 26. Customer Examples
  27. 27. Roundups of Useful Tools
  28. 28. Tutorials
  29. 29. Beyond the Blog Convert all those tutorials into…
  30. 30. Sample Apps 1.  Can I copy the code? 2.  Can I download the code? 3.  Can I fork the code?
  31. 31. Demos
  32. 32. Click-to-cloud
  33. 33. Getting Started
  34. 34. Use Cases
  35. 35. Documentation duv.ly/thanksjohnsheehan
  36. 36. Way Beyond the Blog Whitepapers, eBooks, webinars, videos
  37. 37. Whitepapers
  38. 38. eBooks
  39. 39. Separated at Birth? Whitepapers eBooks
  40. 40. Webinars
  41. 41. Videos
  42. 42. Many Types of Content By the way, don’t say content
  43. 43. “Elephant Marketing”
  44. 44. “Developer Marketing”
  45. 45. “API Content Marketing” Whatever you call it, keep doing it Adam DuVander, CTL.io @adamd

×