1.
THE 5 E’s EVERY
MANAGER
SHOULD KNOW
@NickVinckier - @DuvalUnionC
HR AS KEY DRIVER IN DIGITAL TRANSFORMATION

2.
@nickvinckier
SOCIAL MEDIA & GROWTH HACKING
Duval Union Consulting
nickvinckier.be
senior consultant
@nickvinckier
storyteller

3.
@nickvinckier
READ THE ARTICLE
bit.ly/5EsDigitalTransformation

4.
@nickvinckier
PEOPLE > TECHNOLOGY
Digital Transformation:

5.
@nickvinckier
THE WORLD IS
CHANGING FAST!

6.
@nickvinckier
WE WENT FROM THIS

7.
@nickvinckier
TO THIS . IN A MATTER OF YEARS

8.
@nickvinckier

9.
@nickvinckier
DIGITAL IS THE MAIN
REASON JUST OVER
HALF OF THE
COMPANIES ON THE
FORTUNE 500 HAVE
DISAPPEARED SINCE
THE YEAR 2000
Pierre Nanterme
- CEO, Accenture

10.
NOT DIGITAL ONLY - DIGITAL FIRST!
@nickvinckier
CLASSICS CONVERTED DIGITALS RUPTURED
IGNORING THE NEW DIGITAL GENERATIONS IS 1 OF THE BIGGEST RISKS…
• Not open for
change
• Traditional
business model
• Traditionals getting
involved
• Digital is translation
of classic business
• Knows old way but
prefers the new way
• Prefer digital partners
over traditional business
• Don’t know old way of
business
• Generation Swipe: digital
only

11.
THERE IS A BIG SHIFT
COMING UP!
@nickvinckier
WFIO*
*We’re Fucked It’s Over

12.
@nickvinckier
5 E’s
TO SURVIVE THE
BIG SHIFT

13.
@nickvinckier
1. ENLIGHTEN
YOURSELF

14.
@nickvinckier
DEVELOP YOUR
NORTH
STAR
VISION
ON THE FUTURE

15.
CREATE YOUR
STRATEGY
TO TRANSFORM
CUSTOMER RELATION
ORGANISATION
PRODUCT
OFFERING
BUSINESS
MODEL
NEED HELP WITH THIS?
CONTACT US:
nick.vinckier@duvalunion.com

16.
@nickvinckier
2. ENGAGE
EVERYONE

17.
Marketing&Comm
Consulting
Sales
HR
IT
DigitalMarketing
DIGITAL BUSINESS
Marketing&Comm
Consulting
Sales
HR
IT
BOTH TOP-DOWN AS BOTTOM-UP
FROM DIGITAL MARKETING
TO A DIGITAL BUSINESS

18.
@nickvinckier
DEFINE YOUR
(DIGITAL)
CULTURE &
COMMUNICATE
ONLINE +
OFFLINE

19.
@nickvinckier www.kbctoekomst.be
Communicate your accomplishments
internally and externally

20.
@nickvinckier
CULTURE AS THE VARIABLE
CULTURE EATS
STRATEGY FOR
BREAKFAST
- PETER DRUCKER

21.
@nickvinckier
3. EDUCATE
THE COMPANY

22.
@nickvinckier
HIRE
NEW SKILLS
TRANSFORM
‘OLD SKILLS’&

23.
@nickvinckier
You need Reverse Mentorship

24.
@nickvinckier
Internal
Labs
Create

25.
@nickvinckier
adidas group
LEARNING
CAMPUS
online & offline
forbes.com/adidasgrouplearningcampus

26.
“We are underestimating the urgency
to recruit high end digital talents, no
matter their age or function”
This should be our
#1 HR priority for
the coming years
@nickvinckier

27.
@nickvinckier
4. ENCOURAGE
TRIAL & ERROR

28.
@dadovanpeteghem
THE
QUICK
SHALL
INHERIT
THE
EARTH
Fast is better than slow.
While slow is adding
unnecessary
embellishments, fast is out
in the world.
And that means fast can
learn from experience while
slow can only theorize.
Those who ship quickly can
improve quickly.
So fast doesn’t just win the
race. It gets a head start for
the next one.
Facebook Little Red Book

29.
@dadovanpeteghem
2017 2020
90 DAYS SPRINTS
HORIZON VISION
TOMORROW STRATEGY

30.
@dadovanpeteghem
maximum
validated
product
minimum
viable
product
corporates disruptors

31.
▶ HTTPS://WWW.YOUTUBE.COM/WATCH?V=VU4XYGUUH_0

32.
@nickvinckier
If we don’t create the
thing that kills Facebook,
someone else will.
“Embracing change” isn’t enough.
It has to be so hardwired into who
we are that even talking about it
seems redundant.
The internet is not a friendly place.
Things that don’t stay relevant don’t
even get the luxury of leaving ruins.
They disappear.
Facebook Little Red BookFacebook Little Red Book

33.
@nickvinckier
5. EMPOWER
DIGITAL NATIVES

34.
@nickvinckier
MEET STEVEN SASSON, INVENTOR OF THE
DIGITAL CAMERA.
HE WORKED FOR KODAK AT THE TIME AND
WAS SO KIND TO SHARE HIS INNOVATION
WITH HIS BOSSES.
THEY MADE HIM HIDE IT, IN FEAR FOR
DISRUPTION IN THE 70S.
IT WOULD TAKE NEARLY TWO DECADES
BEFORE A COMMERCIAL DIGITAL CAMERA HIT
THE MARKET AND, IRONICALLY, KODAK WAS
BEAT TO THE PUNCH.
THE FIRST DIGITAL CAMERA ON THE MARKET
WAS THE LOGITECH FOTOMAN, RELEASED IN
1990.
KODAK ANNOUNCED IN EARLY 2012 THAT
THEY ARE SHUTTING DOWN THEIR CAMERA
DIVISIONS.

35.
@nickvinckier
Anybody can have your
“one million dollar”
solution

36.
@nickvinckier

37.
@nickvinckier
“If you can't understand the new world
of digital, fire yourself.
Build an executive team that is digital-
first. Make sure there is a techie on the
board of directors.
If the board has a low digital IQ,
the company will have a low digital IQ”
George Colony
CEO Forrester Research

38.
@nickvinckier
DIGITAL IS THE MAIN
REASON JUST OVER
HALF OF THE
COMPANIES ON THE
FORTUNE 500 HAVE
DISAPPEARED SINCE
THE YEAR 2000
Pierre Nanterme
- CEO, Accenture

39.
THE 5 E’s EVERY
MANAGER
SHOULD KNOW
ENLIGHTEN
YOURSELF
ENGAGE
EVERYONE
EDUCATE
THE COMPANY
ENCOURAGE
TRIAL & ERROR
EMPOWER
YOUR PEOPLE
HR AS KEY DRIVER IN
DIGITAL TRANSFORMATION
@nickvinckier
@
nickvinckier

40.
@nickvinckier

41.
THE 5 E’s EVERY
MANAGER
SHOULD KNOW
@NickVinckier - @DuvalUnionC
HR AS KEY DRIVER IN DIGITAL TRANSFORMATION