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Man Machine Collaboration

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Automation and AI are becoming a reality and entering many (white collar) professions. Will robots take over all our jobs? Man Machine Collaboration is a framework to anticipate and connect automation and human employment to work towards a positive future.

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Man Machine Collaboration

  1. 1. MMCMAN MACHINE COLLABORATION
  2. 2. Hi, I’m Jo Caudron @jcaudron and I still have a job…
  3. 3. Hi, I’m Jo Caudron Active in digital since 1993 Internet entrepreneur involved in 20+ start-ups. Founding Partner of Duval Union Consulting @jcaudron jo@duvalunion.com @jcaudron We make our clients understand the impact of digital to create transformational strategies and build future proof organizations.
  4. 4. Sold in +50 countries!
  5. 5. DIGITAL DOES DISRUPT
  6. 6. 1995+ Music Photography Video Rental … 2005+ Print Media TV Travel HR … 2015+ Retail Banking/Insurance Healthcare Automotive Logistics & Transportation Education Telco Food & FMCG … 2025 All Safe havens will be subject to digital disruption … The Waves of Disruption
  7. 7. THE WORLD IS CHANGING…FAST ARE YOU CHANGING WITH IT?
  8. 8. PARADOX TRANSFORMATION
  9. 9. Industries are challenged by digital disrupters…
  10. 10. $?/4.5M 
 Browser with built-in bitcoin micropayments $68M
 Mobile-only bank $?M
 SMB focused bank $118M
 Humanized, simple bank $7M
 Simple retirement savings $12M
 mPOS solution $2.75M
 Identity fraud detection & insurance $?/75M
 BTC exchange, vault & payment processor $?/175M
 P2P Lending at fixed rates $13M
 Financial supply chain management To survive, incumbents invest to adapt & transform… Investments the past 3 years
  11. 11. Which accelerates the disruption & innovation of their industry…
  12. 12. Successful transformation has an unwanted effect on employment ! FOMO leads to faster adoption of technologies 1 We need skills employees currently don’t have 2 Many jobs might simply disappear 3
  13. 13. … of Jobs will disappear in the next 25 Years, according to Oxford University 47% but of course, nobody knows for sure…
  14. 14. Automation enters the white collar space fast…
  15. 15. Companies introduce automation to… (1) Cut costs Or to… (2) increase the service level of products/services
  16. 16. QUIZ: WHO IS THE BEST DOCTOR TODAY?
  17. 17. QUIZ: WHO IS THE BEST DOCTOR TOMORROW?
  18. 18. If we don’t fix employment, we might have a King Midas problem… (if we have no proper employment, we will lose income, spending power and individual purpose, and the system as we know it will collapse)
  19. 19. MMCMAN MACHINE COLLABORATION We need a long term vision and strategy to balance an acceleration in technology with meaningful employment.
  20. 20. OBJECTIVES 1 Help organizations execute their transformation strategy by embracing automation Valorize and secure existing employment by: 
 (A) Migrating people to focus on the complementary “human skills” thus securing their current jobs (B) Making certain jobs more accessible to people with less functional skills but who have the human skills 2 Accelerate the applicability of AI/automation by complementing machine capabilities with human intervention, thus helping tech-companies to reach momentum faster 3
  21. 21. First, let me introduce some concepts we use in our methodology
  22. 22. Automation Time Necessary Trusted Service Level
  23. 23. The Necessary Trusted Service Level (NTSL) The Necessary Trusted Service Level of a job or task is the level of service that an organization, customer or user expects/accepts from the outcome of a job or task. It is thereby the sum of the activities done by a human and a machine to complete the job or task. NTSL = FUNCTION + EMOTION
  24. 24. Time 0 1 2 3 4 5 Necessary Trusted Service Level Levels of Automation Manual tasks Dumb tool Recommendations Preparation Validation 100% autonomous
  25. 25. The Level Of Automation (LOA) The Level of Automation is the level to which a job or task can be automated. We distinct 5 levels of automation that are generic for all tasks. 0 being the least automated and 5 being the most automated. LOA 0: no automation, 100% manual tasks
  26. 26. The Level of Automation is the level to which a job or task can be automated. We distinct 5 levels of automation that are generic for all tasks. 0 being the least automated and 5 being the most automated. LOA 1: Machine usage as a dumb tool (e.g. text processing, …), mainly manual tasks The Level Of Automation (LOA)
  27. 27. The Level of Automation is the level to which a job or task can be automated. We distinct 5 levels of automation that are generic for all tasks. 0 being the least automated and 5 being the most automated. LOA 2: Recommendations (e.g. in shopping, social media, …) help human tasks to be faster and more relevant The Level Of Automation (LOA)
  28. 28. The Level of Automation is the level to which a job or task can be automated. We distinct 5 levels of automation that are generic for all tasks. 0 being the least automated and 5 being the most automated. LOA 3: Machine adds value to the prepare work but human tasks are needed to complete it The Level Of Automation (LOA)
  29. 29. The Level of Automation is the level to which a job or task can be automated. We distinct 5 levels of automation that are generic for all tasks. 0 being the least automated and 5 being the most automated. LOA 4: work is done mainly by machine, human tasks are focussed on validation, guidance and approval The Level Of Automation (LOA)
  30. 30. The Level of Automation is the level to which a job or task can be automated. We distinct 5 levels of automation that are generic for all tasks. 0 being the least automated and 5 being the most automated. LOA 5: 100% automation, our jobs will be oriented at the pure “human smarts” to complement machines that are autonomous The Level Of Automation (LOA)
  31. 31. Lets bring it together in our Man Machine Collaboration model
  32. 32. Time 0 1 2 3 4 5 Necessary Trusted Service Level Automation Manual tasks Dumb tool Recommendations Preparation Validation 100% autonomous
  33. 33. Time 0 1 2 3 4 5 Necessary Trusted Service Level MACHINEASSETS MACHINEASSETS MACHINEASSETS MACHINEASSETS MACHINEASSETS Automation Manual tasks Dumb tool Recommendations Preparation Validation 100% autonomous
  34. 34. Time 0 1 2 3 4 5 Necessary Trusted Service Level MACHINEASSETS MACHINEASSETS MACHINEASSETS MACHINEASSETS MACHINEASSETS Automation Manual tasks Dumb tool Recommendations Preparation Validation 100% autonomous Routine Data storage & extraction Continuous
  35. 35. Time 0 1 2 3 4 5 Necessary Trusted Service Level HUMANASSETS HUMANASSETS HUMANASSETS HUMANASSETS HUMANASSETS HUMANASSETS MACHINEASSETS MACHINEASSETS MACHINEASSETS MACHINEASSETS MACHINEASSETS Automation Manual tasks Dumb tool Recommendations Preparation Validation 100% autonomous Routine Data storage & extraction Continuous
  36. 36. Time 0 1 2 3 4 5 Necessary Trusted Service Level HUMANASSETS HUMANASSETS HUMANASSETS HUMANASSETS HUMANASSETS HUMANASSETS MACHINEASSETS MACHINEASSETS MACHINEASSETS MACHINEASSETS MACHINEASSETS Automation Manual tasks Dumb tool Recommendations Preparation Validation 100% autonomous Creativity Social interaction Quality Control Contextualizing data Visualizing Physical Actions Operating a Tool Routine Data storage & extraction Continuous
  37. 37. Time 0 1 2 3 4 5 Necessary Trusted Service Level HUMANASSETS HUMANASSETS HUMANASSETS HUMANASSETS HUMANASSETS HUMANASSETS MACHINEASSETS MACHINEASSETS MACHINEASSETS MACHINEASSETS MACHINEASSETS Automation Manual tasks Dumb tool Recommendations Preparation Validation 100% autonomous Smart Interfaces
  38. 38. Starsky Robotics is developing autonomous truck solutions where human drivers can take remote control whenever necessary. This allows them to put this technology must faster in the market than when they should have waited for a 100% safe autonomous solution (NTSL) An example MAN CAPABILITIES TOTAL CAPABILITIES TO REACH NECESSARY TRUSTED SERVICE LEVEL (NTSL) MACHINE CAPABILITIES They are not just hiring techies, but also truck drivers! +
  39. 39. + Starship Technologies, the company leading the delivery industry revolution with fleets of friendly sidewalk robots is looking for a Robot Handler An example MAN CAPABILITIES TOTAL CAPABILITIES TO REACH NECESSARY TRUSTED SERVICE LEVEL (NTSL) MACHINE CAPABILITIES
  40. 40. Case: Fashion Store TASKS SUBTASKS Resources Repurposing Balance Cash register Racks Helping Greeting Payment Packaging ByeScanning Intake new goods Showcase products Labelling Folding Filling Style advice Fitting assistance Small talk Retrieving goods Customizing
  41. 41. Case: Fashion Store TASKS SUBTASKS Resources Repurposing Balance Cash register Racks Helping Greeting Payment Packaging ByeScanning Intake new goods Showcase products Labelling Folding Filling Style advice Fitting assistance Small talk Retrieving goods Customizing Automation ready
  42. 42. Case: Fashion Store TASKS SUBTASKS Resources Repurposing Balance Cash register Racks Helping Greeting Payment Packaging ByeScanning Intake new goods Showcase products Labelling Folding Filling Style advice Fitting assistance Small talk Retrieving goods Customizing Automation ready Human assets required
  43. 43. Case: Fashion Store TASKS SUBTASKS Resources Repurposing Balance Cash register Racks Helping Greeting Bye Showcase products Style advice Fitting assistance Small talk Retrieving goods Customizing Automation ready Human assets required Automated save costs invest in improving the NTSL
  44. 44. 5 steps to go from theory to practice
  45. 45. 1. CREATE A DIGITAL TRANSFORMATION STRATEGY SCAN INNOVATIONS DETERMINE IMPACT NORTH STAR VISION & STRATEGY BUILD ROADMAP INSTALL DIGITAL LEADERSHIP BUILD DIGITAL ORGANISATION
  46. 46. Automation Tim Necessary Trusted Service Level 2. CREATE AN MMC STRATEGY What about TECH? What about JOBS? Raise the NTSL Cut Costs OR
  47. 47. 3. PREDICT (FUTURE) TECHNOLOGY
  48. 48. 4. PREDICT (FUTURE) EMPLOYMENT
  49. 49. 5. CREATE A 3-5-7 MMC AGENDA Plan for tech development and roll-out Plan for education, training, coaching, hiring, interfaces, …
  50. 50. “Technology is neither good nor bad, it is neutral, until it is applied.” — Gerd Leonhard
  51. 51. about
  52. 52. BUSINESS CONSULTING IN A DIGITAL WORLD founded in 2009, currently a team of 15 experts. We work for large global organisations. We have a strong vision on the impact of digital and act accordingly. Thought Leading No-Nonsense Entrepreneurial Reinventing Positive Accountable We are 
 a-typical consultants: pragmatic advisors, inspirators, coaches and entrepreneurs.
  53. 53. CONSULT COACH CONNECT INSPIRE BRAIN FACTORY We listen and advise. We offer a strategic approach to transform your business. We guide you through the process, you come up with the big ideas. A strong transformation strategy must originate within the company. We open your horizon; connect you to both established and start-up companies. See the value in partnerships. We write books, we give keynote presentations. Our aim is to inspire. or alternatively… Pick our brains and let us surprise you with our transformation strategy for you company. We make our clients understand the impact of digital to create transformational strategies and build future proof organizations.
  54. 54. BUSINESS STRATEGY READINESS SURVEY ASSESSMENT & RESEARCH INSPIRATION IMPACT ANALYSIS FUTURE SCENARIOS NORTH STAR VISION TRANSFORMATION STRATEGY STAKEHOLDERS & PROBLEMS IDEATION & PRIORITIES DIGITAL AGENDA EXECUTIVE JOURNEY TREND WATCHING CONTINUOUSLY SCANNING THE MARKET FOR NEW TRENDS BUILDING
 THE FUTURE PROOF ORGANISATION CUSTOMER EXPERIENCE Continuously optimise your journey, 
 pain points and touch points GROWTH HACKING Implement smart techniques 
 to scale our business CHANNEL HACKING Reinvent your channel relationships for a digital world CUSTOMER RELATIONSHIP SOCIAL STRATEGY Make social an intrinsic part 
 of the business INCUBATOR PROGRAM Stimulate internal creativity 
 and bottom-up innovation (hackatons, …) START-UP BOOTCAMPS Think, plan, act like a start-up and build 
 the minimum viable business case CORPORATE ACCELERATOR Drive outside-in innovation via collaboration with startups BUSINESS (OPERATIONAL) MODELS DIGITAL LEADERSHIP Asses, contain and develop digital savviness DIGITAL GOVERNANCE Digital ownerships, roles, policy, structure Digital Office, … MAN/MACHINE COLLABORATION Valorise your human assets, whilst supporting them with machines ORGANISATION
  55. 55. FINANCE, INSURANCE & SERVICES RETAIL PUBLIC & NON- PROFIT INDUSTRY & TECHNOLOGY OTHER FINANCE, INSURANCE & SERVICES PUBLIC & NON PROFIT MEDIA & BRANDS RETAIL INDUSTRY & TECHNOLOGY OTHER
  56. 56. Find my slides on www.speakersbase.com/jo Need help? Book me and my team to consult you! www.duvalunionconsulting.com @jcaudron jo.caudron@duvalunion.com 00 32 475 43 80 98
  57. 57. MMCMAN MACHINE COLLABORATION

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